Hero Honda Presentation

18

Transcript of Hero Honda Presentation

Page 1: Hero Honda Presentation
Page 2: Hero Honda Presentation

Group Details

1. Tanveer Ahmad 11652

2. Muhammad Ali 11610

3. Muhammad Asim 11651

4. Shoaib Ali 11675

5. Zeeshan Haider 11625

Page 3: Hero Honda Presentation

Special Thanks

Sir Muhammad Ali

Page 4: Hero Honda Presentation

Logo

Page 5: Hero Honda Presentation

Company Profile

Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.

Hero Honda, is an Indian Motorcycle and scooter manufacturer based in New Delhi.

The company is the largest two wheeler manufacturer in the world.

In India, it has a market share of about 46% share in 2-wheeler category.

Page 6: Hero Honda Presentation

Company Profile

Click to play Video

Page 7: Hero Honda Presentation

Summary of Case

CRM program introduced by the name “Hero Honda Passport Program ”

Because of split in ownership a new name which is “Hero Moto Corp”

Motive of Hero Honda Passport Program is to built a strong relationship with the customer.

Page 8: Hero Honda Presentation

Summary of Case Cont….

To become a Passport Program Member customer pay 250Rs.

This payment is for an initial duration of three years

The account can be renewed for three years with another payment of 250Rs.

After that he would become indirect ambassador of company

Page 9: Hero Honda Presentation

Summary of Case Cont….

Benefits of a Member

He will get many benefits after becoming a member

Every month 4 members will get motorbikes or 40000Rs cash

Special discounts on spares

Free services for your Hero Honda Motorcycle

Attractive gifts at various milestones

A service in automated workshop

Page 10: Hero Honda Presentation

Summary of Case Cont….

Members are updated with inner view of company through quarterly magazine “Suhana Safar”

Member automatically registered for the personal accident insurance of 100,000Rs.

Members of the program will be given a point for each rupee spend on Hero Honda Bike

Points will be earn rewards Spare parts

Free service

Page 11: Hero Honda Presentation

Summary of Case Cont….

Star Club and Treasured Rewards

Club for those members who get there bikes serviced regularly from authorized Hero Honda service center.

Only those members who have 1 Lakh points in the HHPP

Rewards will be available for eight prescribed milestones at a gap of 25,000 points.

Which beginning from 1.25 Lakh to 3 Lakhs.

Page 12: Hero Honda Presentation

Summary of Case Cont….

Star Club and Treasured Rewards

Each time a member reaches milestone he will get motorcycle privilege voucher of 1250Rs.

This voucher will helps to avail special discount on purchase a new Hero Honda Motorcycle

Voucher is transferable to friends and family who may planning to buy a Hero Honda Motorcycle

Page 13: Hero Honda Presentation

TVC Related to Hero Honda Passport Program

Click to Play Video

Page 14: Hero Honda Presentation

Q 1. Contribution of CRM practices made in growth and success?

Acknowledgment of customers either he is loyal or not

It helps to give good benefits to the customers

Customer were happy by getting benefits on regular bases

CRM helps to increase customer loyalty

It increases the customers

Increase the Market Share in the industry

Page 15: Hero Honda Presentation

Q 2. Why could none of the competitors outperform Hero Moto in terms of the CRM initiatives though they have been extremely quick in responding to the design and distribution?

First Mover Advantage

CRM of Hero Honda helps to attract high number of customers

CRM implementation increases the profitability

Hero Honda Passport Program gives tough time to competitors

Page 16: Hero Honda Presentation

3. Would you propose any new initiative which you think that the company has not been able to do as of now and is the need of the hour?

They should redesign Treasured Reward Structure

They should decrease the points to become a member of treasured reward structure

Customer who crossed 125,000 till 300,000 can get a voucher of 1250Rs.

Page 17: Hero Honda Presentation
Page 18: Hero Honda Presentation