Presentation on Hero HondaSTP

Group members:Nishant - 838Nitin pandey - 839Pankaj desai -840

Introduction - STP

Segmentation, targeting, and positioning together comprise a three stage process. We first

(1) determine which kinds of customers exist

(2) select which ones we are best off trying to serve

(3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way.

Bikes of Hero Honda

• Hero Honda CD 100,CD SS, CD Dawn• Hero Honda Splendor , Splendor+ , Super• Splendor, Splendor NXG • Hero Honda CBZ , CBZ XtremeHero Honda Passion ,

Passion+ , Passion Pro• Hero Honda Karizma• Hero Honda Hunk• Hero Honda Pleasure• Hero Honda Glamour• Hero Honda Ambition 133,135

TARGET MARKET OF CD DELUXE

• Age: 22-50 • Gender: Males • Income: 5000 to 7000 Rs • Occupation: Basically farmers • Region: Rural• Social Class: Lower class• User Status: Preferred

TARGET MARKET OF CBZ EXTREME

• Age: 20-40• Gender: Males• Income: 12000 and more• Density: Urban and semi-urban • Customer Class: Middle class • Loyalty Status: Inclination towards • CBZ and loyalty towards it

TARGET MARKET: KARIZMA ZMR

• Age: 20-30• Gender: Males• Density: Urban• Customer Class: Business class• Benefits: Comfort, power, quality, and best machine.

CD DELUXE

CBZ EXTREME

KARIZMA ZMR

LOWER CLASS MIDDLE CLASS UPPER CLASS

Female