Presentation 1 final

Católica Lisbon School of Business and Economics Lean Entrepreneurship

27.04.2015

PresentaBon I

Agenda

Canvas Business Model

Logo, Slogan, Blog

PickUsUp Service

Hypotheses TesBng

Logo, Slogan & Blog Logo

Slogan

Homepage & Blog

DRINK & DRIVE, but RESPONSIBLY: use PickUsUp!

hWp://pickusupstartup.wix.com/home

Logo, Slogan & Blog

PickUsUp Service

PickUsUp is the perfect soluBon for you if you want to drive your own car when going out for the night, but do not want to leave your car at an unaWended place a[er you drank alcohol and cannot drive your car back home. PickUsUp solves the need of ge\ng home at night safely a[er drinking alcohol with the big plus of having your own car at home with you the next day.

Canvas Business Model

Canvas Business Model Hypotheses selection

Hypotheses Testing Customer Segments

Hypothesis Form Model Version

2.0 1

Component: Customer Segments Code: CS01

Hypothesis We believe that people drink and drive when going out if

Test out of the total of quesBoned people

Valida4on More than 50% give a posiBve answer.

Result

1



2.0 1


Hypothesis We believe that young adults (between 18-‐25) are interested in using our service if



Result



2.0 1


Hypothesis We believe that adults (between 26-‐50) are interested in using our service if



Result



2.0 1


Hypothesis We believe that more men than women tend to drive and leave their car at some other place than home a[er drinking

Test If a corresponding quesBon in an interview results in

Valida4on a difference of more than 20 percentage points.

Result


2.0 1

Component: Value ProposiBon Code: VP01

Hypothesis We believe that our customers get addiBonal value out of being taken home together with their own car instead of leaving their car in an unaWended place if

Test Out of the total number of interviewees

Valida4on More than 50% answer a corresponding quesBon with yes.

Result

Hypotheses Testing Value Proposition


2.0 1

Component: Value ProposiBon Code: VP02

Hypothesis We believe that our customers get addiBonal value out of being taken home together with their own car instead of drunk-‐driving and thereby endagering themselves, their passengers and possibly destroying their car if



Result

Hypotheses Testing Value Proposition

Hypotheses Testing Revenue Streams


2.0 1

Component: Revenue Streams Code: RS01

Hypothesis We believe that our customers are willing to pay an amount for our service between a single-‐taxi ride home and a two-‐way trip to get home and pick up the car the next day

Test If out of the total number of interviewees


Result


2.0 1

Component: Revenue Streams Code: RS02

Hypothesis We believe that our customers prefer a zone-‐model relaBve to a taxi-‐payment method

Test if the results of an A-‐B-‐test

Valida4on are clearly in favor of the zone model.

Result

Hypotheses Testing Revenue Streams


2.0 1

Component: Key Partners Code: KP01

Hypothesis We believe that our suppliers (scooters) will enter a promoBonal relaBonship with us if

Test We receive

Valida4on PosiBve response a[er explaining our service to them.

Result

Hypotheses Testing Key Partners


2.0 1

Component: Key Partners Code: KP02

Hypothesis We believe that the Government is interested in supporBng our concept if

Test

Valida4on

Result

Hypotheses Testing Key Partners


2.0 1

Component: Key AcBviBes Code: KA01

Hypothesis We believe that our customers have more trust in our service if we select our drivers according to a transparent process and provide some kind of cerBficate if



Result

Hypotheses Testing Key Activities


2.0 1

Component: Channels Code: CH01

Hypothesis We believe that our customers prefer the usage of an App to book our service instead of phone calling



Result

Hypotheses Testing Channels

Hypotheses Testing Matrix to define priorities

People drink and drive

Drunk-‐driving

Leaving their car in an unaWended place

Young adults (between 18-‐25)

App

Scooter’ suppliers Government

Zone Model

Lessons Learned 1.0 – Group Work •  Time-‐consuming, but very producBve real group work •  Helpful to analyze individually before discussing in the group

Business Canvas: new target segment developed challenge of gaining support of key partners (government, scooter manufacturer) revenue streams strategy

•  Clear task distribuBon to avoid doing work twice

homepage, logo, texts for the blog, presentaBon, among others •  Open communicaBon

guarantees exchange of ideas and creaBvity

The PickUsUp Team thanks you for your attention!

Beatriz Carreira The Designer

152114018

João Malpique The Visionary

152114138

Carolin Scharnagl The Hacker 152114095

Filipe Orvalho The Hustler 152114055

Romane Soulié The Hustler 159114629

Presentation 1 final

Documents

Transcript of Presentation 1 final