SLUICE Final Presentation (1) (1)
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Sluice: The Team Brett Belock • University of Notre Dame: B.A Industrial Design- 2008 • University of Notre Dame: MBA Entrepreneuship- 2014 Valeriano Lima • California State University SB: B.S Finance-2004 • University of Notre Dame: MBA Entrepreneurship -2015 Allan Regis • Vanderbilt: B.Eng. Mechanical Engineering- 2014 • University of Notre Dame: M.S ESTEEM- 2015 Crystal Chen-Goodspeed • University of Notre Dame: B.S Science- Business and Medieval Studies- 2016
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Transcript of SLUICE Final Presentation (1) (1)
Sluice: The Team
Brett Belock• University of Notre
Dame: B.A Industrial Design- 2008
• University of Notre Dame: MBA Entrepreneuship-2014
Valeriano Lima• California State
University SB: B.S Finance-2004
• University of Notre Dame: MBA Entrepreneurship-2015
Allan Regis• Vanderbilt: B.Eng.
Mechanical Engineering- 2014
• University of Notre Dame: M.S ESTEEM- 2015
Crystal Chen-Goodspeed• University of Notre Dame:
B.S Science-Business and Medieval Studies- 2016
SluiceIndependent Living, One Pour at a Time
Sluice enables independent living by helping people with compromised dexterity in their upper limbs pour from beverage containers.
The Problem
Sluice Supports Weight of Container Guides through Pouring Motion Reduces Strain Ensures Accuracy Promotes Independent Living
▪ Pain from Arthritis▪ Lack of Strength▪ Loss of Coordination▪ Shakiness from Tremors▪ Impaired proprioception
The Solution
How Sluice Works
“It’s good that somebody is out there working on it. We need help” – Lynda
Market
• Lifestyle Assistive Technology
http://bccresearch.blogspot.com/2012/01/us-market-for-assistive-technologies-to.html
Current Status Focus on Independent Living
Value Added Affordable and Intuitive
Market Characteristics Daily living aids- $5B (est*) Comparable products only found online
Strategy Affordable, domestic-based product distributed via online and retail stores
Competition
EZ-Pour Handle Roll n PourJug Kettle Tipper
Kettle Pourer Patterson Medical Universal Kettle Tipper Pour Thing
Competition BreakdownEZ-Pour Handle Roll N Pour Jug Kettle Tipper
US-based; $2.99 plus $5.00 S/H
US-based; $22.95 plus $6.95 S/H
UK-based; Discontinued; $45.74 international S/H
Kettle Pourer Patterson Medical Universal Kettle Tipper
Pour Thing
Chinese-based; $49.95 plus international S/H
UK-based; $46.25 plus international S/H
US-Based; $59.70 plus $9.95 S/H
Selected Financial Information
Selected Financial Ratios2017 2018 2019
# Customers 29,885 59,573 89,290
Churn (7%) 2,092 4,171 6,251
Revenue $ 1,061,450 $ 2,132,195 $ 3,122,936 Avg Order $ 36 $ 36 $ 35
Sales 206,000 270,272 334,618
Marketing 62,400 125,346 154,341
Total S&M 268,400 395,618 488,959
CAC $ 9 $ 7 $ 5
LTV $ 42 $ 43 $ 42
LTV/CAC Ratio $ 4.71 $ 6.42 $ 7.60
2017 2018 2019 CAC $ 9 $ 7 $ 5 LTV $ 42 $ 43 $ 42 LTV/CAC Ratio 4.7 6.4 7.6
Milestones
Seek $300K in funding for:
● Product validation and maturation
● Strategic hires
● Acquisition of the injection mold
● Establishing partnerships (i.e. manufacturers and distributors)
● Validation of the various customer segments
Product Maturation
Foam MVP 3D Prototype Envisioned Product
Launch Strategy
• Kickstarter
• Concept Validation
• Valuable Consumer Insights
• Raise Funding
• First of a Suite of Products
• Potential License Candidate
Sluice Independent Living, One Pour at a Time
