Presentación Mariano Farias Gomide- eCommerce Day Santiago 2015

Retail Renvented

Are you a middle man? Watch out! The internet will get you

¿su compañía ya se preparo para la revolución digital?

¿cuál es el costo de esta película?

CAPEX

¿cuál es el costo de esta música?

CAPEX

¿cuál es el costo de esta bebida?

¿Tenemos en el futuro una manera más eficiente para beber gaseosa?

¿Cuánto tiempo más va a vivir Coca-Cola?

¿cuál es el costo de su proyecto?

CAPEX o OPEX

CONTENT

PRODUCT COMPARISON

SELLER COMPARISON

PAYMENT

LOGÍSTIC

Customer

Produto

1990 2005 2010 2015?

CONTENT

PRODUCT COMPARISON

SELLER COMPARISON

PAYMENT

LOGÍSTIC

Customer

Produto

Customer

Produto

LOGÍSTIC

CONTENT

PRODUCT COMPARISON

SELLER COMPARISON

PAYMENT

LOGÍSTIC

ENGAGEMENT MAP AMAZON GOOGLE EBAY

WAR GAME

ResilienceDictionary:1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity.2. ability to recover readily from illness, depression, adversity, or the like; buoyancy.

Inspiración - Sugerencias

What kind of war are we fighting?

Retail Core Assets

1950-2005 - ordinary people and processmain asset = SPACE AND FINANCIAL POWER

>2005 - talented people and user experience capacity main asset = VELOCITY and AGILITY

Process Oriented Environment

X

Customer Centric Oriented Environment

Budgeting Karma

Bigger your project, more important you are for the companyOf course there is something VERY WRONG with this culture

Upside down the flow above!!!!

1. Set goals that will enable us to grow

2. Break the goals down so that there is clear ownership

3. Refine goals into measurable targets

4. Figure out how many new people are required to hit the

targets

5. Estimate the cost of the effort

6. Benchmark against the industry

7. Make global optimizations

8. Execute

CAPEX x OPEX

Have a SWAT team linked direct to C level

Intervention is OK on an survival environment

AVOID "CORPORATIVATION"AVOID "CORPORATIVATION"AVOID "CORPORATIVATION"AVOID "CORPORATIVATION"AVOID "CORPORATIVATION"AVOID "CORPORATIVATION"

BE CAREFUL BY PUSH STANDARDSBE CAREFUL BY PUSH STANDARDSBE CAREFUL BY PUSH STANDARDSBE CAREFUL BY PUSH STANDARDSBE CAREFUL BY PUSH STANDARDSBE CAREFUL BY PUSH STANDARDS

Real Standard was create by natural forces.

CREATE AN AGILE E-COMMERCE CHANNEL

AND THEN INTEGRATE

OMNI CHANNEL IS THE UNION OF CHANNELS. YOU MUST CREATE THEM

BEFORE

TEST DIFFERENT APPROACHES

EVER

CREATE THE READYNESS

Create all assets necessary as fast as it is possible. Don't bet on a specific flow. We do not know where the war will take place.

And it is no necessity of Capex. It is a Opex game.

OPERATIONAL CAPABILITY - ECOMMERCE ASSETS User Experience

Busqueda

Online - Webstore

Online - Mobile

Picking

In-store - Físico

Online - In-store

Per client

Picking Express(1-3h picking)

Cross Docking

Picking 1day

Pago

Tienda Fisica - Caja

Online Mobile

Online - Webstore

Online - In-store

Delivery

User Collect

Drive thru

Delivery

CallcenterPago On Delivery User Carry

www.vtex.comCustomer Engagement Management

HIERARCHY

CREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENTCREATE A NON EXCUSES ENVIRONMENT

un ejemplo de este nuevo mundo

50 millones de usuarios unicos/mês

56 ventas por segundo em la plataforma

842 versiones (upgrades) los últimos 30 dias

(CONVIDAR A TODOS PARA VISITAR VTEX E ACOMPANHAR UM PROCESSO PRODUTIVO - VER VÍDEO)

Formula VTEX - evolução sem limites

Esta apresentação é restrita para o uso pessoal de [email protected] e sua reprodução é proibida.

https://www.youtube.com/watch?v=xkpZQ8MK63Y

https://www.youtube.com/watch?v=xkpZQ8MK63Yvtex




Conheça as razões para contratar a VTEX

Esta apresentação é restrita para o uso pessoal de [email protected] e sua reprodução é proibida.

CHINA É IMBATÍVEL

! ou ?

Cadeia de distribuição

Storage

Fulffilment

Checkout

Assembly

Chineses Drones

Presentación Mariano Farias Gomide- eCommerce Day Santiago 2015

Marketing

Transcript of Presentación Mariano Farias Gomide- eCommerce Day Santiago 2015