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Work?Craig Terblanche – no original work

Terms & conditions apply : -For the record, I’m not a lawyer, merely offering my opinion based on real business experience

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• Is there any other form of freedom that comes at such a low cost?

• The freedom to change a habit, to change your mind, to change your expectations.

• It takes guts and humility to change your mind.

• Fortunately, you have the freedom and the courage to do so.

Consider reconsidering

Source: http://sethgodin.typepad.com/

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Key Digital Skills

Design Thinking

Software Delivery

Building Functional Prototypes

Lean Startup & Continuous Deployment

Fundraising

Creative Problem Solving

UX Design

Metrics Framework & Continuous Testing

Customer Validation

Pitching

Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17

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While a brain takes up about twenty percent, or 300, of a resting body's 1300 calories a day, and while it has the potential to burn more, it's estimated that most actual

thinking only changes the amount of calories that the brain burns by around twenty to fifty calories per day.

Thinking is hard..

Source: Wikipedia

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Wikipedia is read, written, illustrated, researched, designed, engineered, funded,

protected and shared by people, just like you

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• Most breakthrough organizations aren't built on a bundle of wonderment, novelty and new ideas.

• In fact, they usually involve just one big idea.

• The rest is execution, patience, tactics and people.

• The ability to see what's happening and to act on it.

• The rest is doing the stuff we already know how to do, the stuff we've seen before, but doing it beautifully.

• You probably don't need yet another new idea. Better to figure out what to do with the ones you've got.

One big idea

Source: http://sethgodin.typepad.com/

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The startup framework to validate your idea before you

spend $1https://medium.com/swlh/the-startup-framework-to-validate-your-idea-before-you-spend-1-5c475a3bbd6f#.h6pbgi3pu

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• You want to be able to clearly articulate a problem that you or others experience regularly. Notice that you’re only focused on the problem here, not any specific solution — that comes later.

• You want to be able to write down your problem in a simple statement. A few examples:

• It’s impossible to follow up with customers once they leave a restaurant

• It’s hard to determine which customers will churn before they actually do

• It’s too hard to design professional-quality graphics for social media• You get the idea — keep it basic and refine the problem until you can

articulate it with one sentence.

Step 1 — Write down the problem, not a specific solution

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Step 2 — Determine if it’s a tier 1 problem or not• It’s easy to identify problems — they’re everywhere. • What you’re really looking for is what I call a “tier 1

problem” — which means the problem you’re looking to solve is one of the top 3 problems your potential customers are experiencing.

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Good enough now ~ perfect laterSprint Plan

Develop

Test

User Testing

Release

User Story

Analysis

Support User Feedback

ProductManager

Feature Definition

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Step 3— Properly determine existing solutions• Ask “so how do you

handle that today?” and just listen.

• They might use a product

or they might hack together a bunch of tools or processes to solve the problem.

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Step 4— Look for pain in existing solutions• Whether they use an existing product or not, you really

want to identify the pain in the current process of solving the problem.

• If they use a product, what do they dislike about it? • What is it missing? • What do they need in that product to make their job

easier/faster? • You never want to launch a “me too” product.

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Business Model Innovation“To me, ideas are worth nothing unless executed. They are just a multiplier.

Execution is worth millions.” — Steve Jobs

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Step 5— Verify there’s a budget for a solution• If you have existing competitors aiming to solve the same

problem, you can look at their traction. • Are they growing fast? • Do they have a sufficient volume of customers? • Are they (or have they) raising money? • Are they hiring? • Look for clues of growth.

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Minimal Valuable Product

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Step 6 — Use those prospects to define your roadmap• Assuming you solve a tier 1 problem that enough people will

pay for, you now have a somewhat captive audience of 10/20/30/50 people.

• If you decide to proceed with your startup (congratulations!) you now have a built-in audience you can talk to about features, wireframes, design, etc as you build out your product.

• Eventually some of them might even become your first paying customers.

• You have what I call a short feedback loop. And the best part? You’ve spent literally $0 to get to this point.

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• Public Domain• Copyright• Plagiarism• Creative Commons• Confidentiality• IPR - CIPC• “Please call me”• Royalty & other licenses• Internet - democratisation• Competition • Intangible Assets• Digital economy – lean startup• Design Thinking• Business Model Innovation• Monopoly of One – Zero to One – Mark Thiel• Digital skills

Here’s where to fuss..• Local regulation and context

• Payments – PASA, PCI• Privacy - POPI, FICA, RICA…• Reserve Bank – NPS Act• Financial Services Board• Industry regulation – e.g. Uber –

Taxi• Business Model• …

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Think Big

Time to value ?

Start small

Scale Fast

Ongoing va lue

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• Entity Formation• Where, location, customer behavior , context ~ Tight

Brand• Confidentiality• If you need an oath of secrecy…

• Intellectual Property Ownership• Patents ($$$)

• Intellectual Property Protection• Copyright and Trademarks

• Terms of Use and Privacy• POPI, FICA, RICA…

Top 5 challenges facing app developers – Aaron George LawKick

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Demo

Journey Discovery process

DISCOVERYMINIMUMVALUABLEPRODUCT

PRODUCTION CONTINUOUS DELIVERY

Copyright works here - Tight Brand – Trade Mark later…

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Customer’s buying behavior in the future –

contextual, a moment in time

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″Our competitors aren’t taking our market share with devices; they are taking our market share with an entire

ecosystem”Stephen Elop,CEO Nokia

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We need to learn from......

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What Coca-Cola does

FactoryUse

Wholesalers

Multiple outlets

Sales & Marketing support

Outsourcing of

production

Nobody knows how it is made

In Cloud Services we will see

PaaS, SaasDistributors

/Aggregator

s

Offline/online

Channels

Sales & Marketing support

Outsourcing/

Syndication

Nobody knows how it is made

https://www.commoncraft.com/video/open-source-software

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Adapted from Source: McKinsey Customer Experience Service Lines

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• On demand self-service

• Straightforward access

• Elastic consumption

• Metered consumption

• Iterative evolution

• Deep industry / process expertise at low cost

Business Models• Services delivered almost

instantly• On demand – I want it, I get it• Good enough now – can start

work immediately• Useable wherever needed – just

need the internet• Pay per use – can fit my budget• Continuously evolving- new cool

things every week

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Questions – get started• It’s more art than science• Start small, think big, act fast• Be disciplined, different• Validate pivot validate• Get professionals for the right reasons in time

www.outsystems.com/get-started

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Jumpstart Technical Agenda• 9:00 – 12:00

• Why is OutSystems Platform important for you?• Customer stories• OutSystems Platform overview• Silk UI• First App Hands On• OutSystems Now• Q&A

• 13:00 – 16:00• Mobile Hands On• Integration Capabilities• Integration Hands On• Feel the love: Forums, Forge, Learn, Community• Parking Lot• Q&A

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craig.terblanche@outsystems.co.za