Pres Digital Uk 210709
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Transcript of Pres Digital Uk 210709
Munier BBN Digital
22
Summary1. The agency
2. Our process
3. Our work
33Munier-BBN, who are we?
B2B2C branding and communication specialists
Coherence, differentiation and deploymentThrough communication systems that can be deployed on all media and touch points.
Find the right balance between ON and OFFBuilding performing brands thanks to a multichannel approach.
Contribute to growthMarket development and extension strategies.
Collaborative approachWork closely with strategic marketing departments - at corporate level - to develop brand platforms and communication systems to create consistency and uniqueness.
44Where do we come from?
A webagency meets a consultancy specialized in B2B.
In 2008 Munier-BBN acquires a web pure player, Global Beings, with whom it collaborated for several years.
Munier BBN Digital supports its key account customers through the entire lifecycle of their digital projects.
55Our network
Munier BBN Digital
6 employee
Munier BBN
30 employeebetweenParis and Stockholm
BBN
The Business Branding Network- 26 agencies worldwide- 1500 branding and communication specialists) )
66Our values
StrategyOur core business enables us to provide strategic advice to our clients and define the scope of their projects with them, in order to match their objectives.
CreativityAs a multiplier of efficiency at all project levels.
Technological know-howTo integrate and understand all web issues and specificities, evaluate the feasibility and deploy the necessary resources to succeed.
77Agency structure
{Creation & Webdesign
Development
SEO & Webanalytics
Project management
Strategy&
Consulting
88Our services
Market research, positioning, strategy
Webdesign, animation, RIA, ergonomics
Editorial SEO, technical SEO, relational SEO
Information architecture, functional storyboard, technical specifications
Relational marketing: CRM, games, newsletters, emailing
Community: dialog platforms, animation, moderation
Content production: advergaming, on line magazines, Web TV
99Our areas of online work specifically B2B
Targeting and segmentationSpecifically for niche markets (dayparting, age group, geography, etc.).
Market researchAlternative versions, competitive intelligence, alerts, dialog platforms.
Knowledge sharingWikis, blogs, CMS, a centralized knowledge but open to all, accessible and always up to date.
The service dimension of your value propositionOnline tools as an added value for products or services
1010Our network of specialised partners
1111
Summary1. The agency
2. Our process
3. Our work
12121212Digital ecosystem life cycle
ExistVisibility, accessibility, SEO
ShareContent, tools, services
ListenStatistics, monitoring, benchmarking
RenewAnalysis, audit, strategy
UnifyCommunity, CRM, partnerships
1
2
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Facilitate cross functional dialog among all departments involved in the project
1313Our functionnal role within web projets
Munier BBN
Digital
Management
Information
Technology Marketing
14Our method
Audit / Benchmark Strategic scenario Déploiement
PositioningValue propositionCompetition
Best practicesOpportunitiesThreats
Market
Website
Ecosystem
Web analyticsBenchmark
E-reputationVisibilityCoherenceVitality
User experiencePersonasWeb 2.0 tools
SEOMedia planningSocial networkingPPCEmailing
ContentServicesErgonomicsDesign
User testSite mapFunctional storyboard
Content productionDevelopmentLaunch
15Mapping of webmarketing tools
16Awards…
TOP COMd’Or
SectionStratégie de
Communication Corporate B2B
CampagneBovilis IBR Marker
ClientIntervet
Trophées Fragonnard
Publicité Vétérinaire
Prix du Jury
CampagneEquilis Prequenza
ClientIntervet
2007 2008
TOP COMd’Or
SectionPublicité B2B
CampagneFrog power
ClientCaceis
2007
TOP COMd’Or
SectionPublicité B2B
CampagneYin et Yang
ClientPuratos
2005 2006
TOP COMd’Or
SectionStratégie de
Communication Corporate B2B
CampagneSeduction recipe
ClientPatisFrance-Puratos
1717
Summary1. The agency
2. Our process
3. Our work
1818Our work
B2CTV channel launchWebdesign, Flash, Video
1919Our work
B2CGPS navigation launchRIAVideo optimisation
2020Our work
B2BCar leasingE-commerceInformation architectureWebdesign
2121Our work
B2BAnimal healthAdvergamingConceptionStoryboardWebdesign
2222Our work
B2BHigh resistance steelWeb TVStoryboardEmailingBannersSocial media
2323Our work
B2CLoft designInformationarchitectureWebdesignFlashRIA
2424Our work
B2CTV, vidéo, hi-fi promotionRIAInteractive video
2525Our work
B2BProduct launch websiteInformation architectureWebdesignRIA
2626Our work
2727Our work
B2BEuropean corporate websiteInformation architectureWebdesignDevelopment
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Thank you