Prepare to Prosper

8/14/2019 Prepare to Prosper

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prepare to



Why shouldI be interestedin the aesthetic

laser market?

Why should I be interested in Cynosure?

Where will my clients come from?



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Projected U.S. Aesthetic Laser Market ValuePresented in U.S. Dollars

2005 2006 2007 2008 2009 2010

$410.3Million

$896.4Million

2

Like all professionals, you’re alwaysseeking to increase revenue andoptimize profits. Yet as a physicianor aesthetic business professional,you have to contend with uniquelycomplex factors that increasinglyimpede your efforts—such as receivinglower insurance reimbursements whilepaying higher malpractice premiumsand facing growing competition.

That’s why you and Cynosure makea perfect fit.

With our comprehensive family ofunmatched products, technologyand support services, we’ve beenhelping professionals like you capital-ize on the unique and growingopportunities in the aesthetic laser

market since 1991.

The media and popular culture at largehave familiarized people worldwidewith the amazing results of aestheticprocedures—creating a market inwhich consumers are spending $12.4billion annually. More important,80% of the 9.3 million proceduresperformed annually are nonsurgicalin nature, representing a subcategorythat is likewise experiencing phenome-nal growth. 1

To keep pace with this explodingconsumer demand, physicians andaesthetic business owners are expect-ed to make laser purchases at anever-increasing rate through 2010. 2

In addition, while aesthetic treatmentsattract adults of all ages, most clientsbelong to a generation with the highest

disposable income levels in history. 3

A Renewed Focus On Profitability A Booming Market



What is themarketpotential

of eachapplication?

How can Cynosure benefit me and my clients?

What kind of financial returns are possible?



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Hair RemovalThe number of hair removalprocedures is expected togrow 18% annually through2010, representing a totalof over 6 million procedures.This application representsthe nation’s second mostpopular nonsurgical aestheticprocedure. 2,1

Anti-AgingSkin rejuvenation proceduresare projected to grow 25%annually through 2010, for atotal of more than 4.4 millionprocedures. 2

Vascular TreatmentWith an annual growth rateof 25%, it’s anticipated thatnearly one million vascular treatment procedures will beperformed in 2010. Pigmentedlesion treatment procedureswill grow 20% annually through2010, representing another one million procedures. 2

Shedding Light On Aesthetic Laser Applications

U.S. market data for specific laser applications—which are used to safely and effectivelytreat a wide variety of skin indications and undesirable features of the face and body— clearly reflects a dramatic increase in consumer demand:

Cellulite ReductionCellulite affects a third of allAmericans—representingmore than 100 million people.Laser cellulite reductionprocedures will grow 9%through 2010, totaling over 500,000 procedures. 2

LaserBodySculpting SM

This minimally invasive proce-dure not only complementsbut augments liposuction— today’s most popular aestheticsurgery, with almost 500,000procedures performed in2005. 1 The first offering of itskind, LaserBodySculpting’sbreakthrough procedure usesa laser-assisted lipolysis systemto destroy fat cells as well ascoagulate tissue for tighter skin.

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Open up to the idea ofAesthetic Laser Applications



No one understands the aesthetic laser

market better than Cynosure . That’s whyno one is more capable of leveraging its

inherent advantages to powerfully transformyour business… your clients… and you.



By partnering with Cynosure you have the opportunity to:

• Work closely with a company whose customers, on

average, recoup their total investments within3 to 12 months .

• Work with a recognized industry leader whosetechnology is strongly supported by sophisticatedpeer-reviewed clinical research.

• Create more billable services for increasedrevenue opportunities.

• Accelerate your cash flow through direct-client billing.

• Foster long-term client relationships with newadjunct services.

• Increase your client base not only for aesthetic laser applications, but for your “traditional” services as well.

• Manage more aspects of your clients’ overall care.

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Experience The Power OfTransformation



Will it be difficultor expensivefor me to offer

these services?

How will Cynosure help me succeed?

How can I learn more?



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Our exceptional productspowered by innovative,user-friendly technologyenable you to offer moreapplications and treat moreconditions—in less time— than competitive solutions.

24/7 customer service

allows you to get answersaround the clock.

Our experienced staff ofconsultants provides any nec-essary assistance—includingdeveloping customizedfinancing programs that fityour budget requirements.

Personalized on-site techsupport is provided by our experts to optimize your equipment’s performanceand uptime.

Online ordering expeditesorder placement, processingand delivery.

Marketing and sales supportprograms —including every-thing from print ads to directmail promotions and PRefforts—help generate a loyaland profitable client base.

Training courses andworkshops address topics on

laser application protocols,equipment operation andhands-on troubleshooting.

Cynosure has an extensive resource network specifically designed to provide dedicated assistance across a host of businessdisciplines. These resources will help you build a successful aesthetic laser practice quickly and cost-effectively—with virtuallyno financial risk.

Cynosure: The Right Partner For Business Success

CYNOSURE HAS BEEN WONDERFUL.THEY ARE RIGHT BEHIND ME ANDBACK ME 100% OF THE WAY. WITH OTHER COMPANIES, I FELT LIKEA NUMBER. CYNOSURE HAS PROVIDED ME WITH THE NECESSARYTOOLS SUCH AS ADVERTISING, DIRECT MAIL MATERIALS, PRESSRELEASES AND RADIO SCRIPTS. IT’S A ONE-STOP APPROACH.”

–Greg Alouf, MD, Alouf Aesthetics

“



In essence, aesthetic laser applicationsare logical extensions of your currentservice offerings. It’s simply a matter of “tweaking” your existing skill set toacquire the requisite knowledge andcapabilities.

With such a short learning curve—andconsumers’ demonstrated willingness toreceive aesthetic services not only fromdermatologists and plastic surgeons butfrom other types of providers as well—

it’s little wonder today’s aestheticprocedures are increasingly beingperformed by professionals new tothe market.

Bottom line: Now is the ideal time for

you to partner with Cynosure—therebyenhancing your value among con-sumers and increasing your clientbase for both aesthetic services andtraditional services.

A Natural Evolution Of Your Service Offerings

conta ct



Prepare To Prosper—By Contacting Cynosure Today

To schedule an appointment with a Cynosure consultant, please call or email [email protected].

To register for a free workshop seminar or request additional information, please visit www.cynosure.com.

Contact Cynosure



People’s Republic of ChinaCynosure China251 Chang Xu RoadSuzhou 215008, JiangsuPeople’s Republic of ChinaTel: +86 (512) 655.17051

SingaporeCynosure Asia Pacific

220 Tagore Lane#01-01/2 Liberty WarehouseSingapore 787600Tel: (65) 9688.4565

FranceCynosure SARL, Ltd.86, Avenue Lenine94250 GentillyFrance

Tel: +33.1.49.85.6005

GermanyCynosure GmbHRobert-Bosch-Str. 11AD-63225 Langen, GermanyTel: +49.6103.2011100

SpainCynosure SpainAvda.de Manoteras, 22

Portal 3, Oficina 10928050 Madrid, SpainTel: +34.91.383.4000

United KingdomCynosure UK Ltd.Old Barn OfficesLower Mount Farm, Long LaneCookham, Berkshire SL6 9EEEnglandTel: +44.1628.522252

JapanCynosure KKKasuga Business Center Bldg.1st Floor 1.15.15, Nishikata, Bunkyo-KuTokyo 113.0024, JapanTel: +81.3.5844.3651

Cynosure Osaka

5.14.10 Nishi-NakajimaYodogawa-Ku, Osaka 532.001JapanTel: +81.6.6885.8521

INTERNATIONAL OFFICES

United States

Cynosure, Inc.5 Carlisle RoadWestford, MA 01886 USATel: 978.256.4200Toll-Free: 800.886.2966

CORPORATE HEADQUARTERS

www.cynosure.com

SOURCES

1 American Society for Aesthetic Plastic Surgery, “2005Cosmetic Surgery National Data Bank Statistics”

2 Millennium Research Group, “U.S. Markets for AestheticLasers 2006,” May 2006

3 American Society of Dermatologic Surgery, 2005 Survey

4 Courtesy of B. Jackson, MD

5 Courtesy of D. McDaniel, MD

6 Courtesy of R. Weiss, MD7 Courtesy of B. Katz, MD

8 Courtesy of P. Boixeda, MD

9 Courtesy of M. Goldman, MD

10 Courtesy of A. Pelosi

11 Courtesy of A. Goldman, MD

Cynosure is a registered trademark of Cynosure, Inc. LaserBodySculpting is a service mark of Cynosure, Inc. © 2007 Cynosure, Inc. • 921-0002-000 Rev.1

Prepare to Prosper

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