1. How to Prosper in a Difficult Economy Joy M. Johnson ActionCoach Certified Business Coach Partner and Co-Founder GrowthMindset

2. Growth Mindset

• Joy M. Johnson

• Partner and Co Founder

• • ActionCoach certified Business Coach

• • Over 30+ Years of Business Experience

• Kathy S. Keeley

• Partner and Co Founder

• • Provided tools and strategies for Entrepreneurs for over 25 Years

3. Growth Mindset Mission

• To provide Business Guidance, Strategy and Management skills to growth oriented entrepreneurs and executives so they may achieve their vision and goals.

4. How to Prosper in a Difficult Economy

• First and Foremost Dont Panic

• Cut Expense But not to the Bone

• Maintain Marketing

• Be Crystal Clear on your Target Market

• Adjust Product Portfolios

• Train Your Sales Force

5. First and Foremost Dont Panic

• When panic sets in We Tend to do Stupid Things

• Evaluate the Market Now is the Time to do Market Research

• • What is your Market Share?

• • Who are your Competitors?

• • What are your Opportunities?

6. Cut Expense But not to the Bone

• There is such a Thing as Going Too Far

• Dont cut at the expense of the customer experience

• Take a Good Look at your Team

• • • Can you increase productivity

• Cut out the Nice to Haves

• • Watch the Budget

• Try Bartering

7. Maintain Marketing

• The Worst Mistake business leaders make in a tight economy is to cut the Marketing Budget

• Focus on Family Values In campaigns

• Now is the time to Gain Market Share

• Make sure you know your BREAKEVEN for every campaign

• What is the ROI

• Test and Measure

8. Be Crystal Clear on your Target Market

• Closely define your Ideal Customer

• • What is the Lifetime Value of your customers

• • What is your Acquisition Cost

• What resonates with your Target

• • What adds value What do they Care About

• • When money is tight people tend to focus on Hearth and Home

9. Adjust Product Portfolios

• Analyze your Inventory

• • Product that doesnt move is cash sitting on your shelf.

• Tough times favor multi purpose goods not highly specialized

• Re forecast demand by product line

• Focus on value

10. Train Your Sales Force

• You cant afford to Lose Sales due to untrained sales people

• The sales process starts at the first contact

• Sales is about providing solutions to Wants and Needs

11. How to Prosper in a Difficult Economy

• Dont Panic

• Cut Expense

• Maintain Marketing

• Target Market

• Adjust Product

• Train Sales force

• Emphasis Company Values

12. Growth Mindset

• Our Toolbox

• Coaching individuals, partners and management teams for performance, results and action toward growing the business.

• Consulting with business advice and strategy development so that your business grows in revenue and profit and achievement of your personal goals.

• Training through workshops and educational sessions developed for entrepreneurs.

• Leadership Development through one on one coaching or group training

13. An Offer From Joy and Kathy

14. Thank You for Your Time Contact us at info@GrowthMindset.com