JANUAR 2013

Category ReviewNEGA KOŽE

SoV M2 Retaileri

PO SNU SKU

4 20 47

3 78 78

4 11 11

2 5 15

4 24 56

2 11 18

1 48 64

4 10 13

7 12 12

2 11 18

2 7 14

3 5 9

31 59 115

TEMPO

DM

METRO

MAXI

DIS

RODA H

LILLY

INTEREX

UNIVEREXPORT

RODA S

GOMEX

IDEA M

Retailers outside selection

19.00%12.80%

10.50%

8.80%

8.80%

7.50%

6.80%

4.60%

4.20%

3.20%

2.20%

2.20%

9.60%

SoV M2 (SNU) JAN 2013

JANUAR 2013

SoV M2 PROIZVOĐAČA U KATEGORIJI

8.2

1.8

-2.9

-6.4

0.1

-3.1

2

0.6

0.7

1.4

-4.8

-0.1

0.9

-0.8

2.5

Evolution Jan 13 vs Jan 12 in pt

BEIERSDORF AG

COLGATE-PALMOLIVE

DAHLIA DOO

UNILEVER

DELHAIZE SA.

HENKEL

DM DROGERIE MARKT GMBH

DCP HEMIGAL D.O.O.

LOMAX COMPANY D.O.O.

GR. SARANTIS S.A.

GARNIER PROD.

LILLY DROGERIE D.O.O.

BOLTON

METRO

Brands outside selection

18.60%

12.60%

11.20%

8.30%

8.30%

7.60%

4.30%

1.80%

1.70%

1.70%

1.40%

1.30%

1.10%

1.00%

19.10%

SoV M2(SNU) Jan 13

JANUAR 2013

SoV M2(SNU) Proizvođača po trgovcima

BEIERSDORF A

G

COLGATE-PALM

OLIV

E

DAHLIA D

OO

UNIL

EVER

DELHAIZE G

ROUP SA.

HENKEL G

ROUP

DM D

ROGERIE

MARKT G

MBH

DCP HEM

IGAL D

.O.O

.

LOMAX C

OM

PANY D

.O.O

.

GR. SARAN

TIS S

.A.

GARNIE

R PROD.

LILLY D

ROGERIE

D.O

.O.

BOLTON G

ROUP

METRO

Brand

s out

side

sele

ctio

n

10.60%21.90%

4.30%

43.80%

10.10%

5.00%

4.30%3.80%

1.30%

10.30%2.60%

5.10%

33.30%

2.60%

3.80%

1.30%35.90%27.30%

18.20%18.20%

9.10%

9.10%

9.10%

9.10%20.00%20.00%

40.00%20.00%

16.70%8.70%

16.70%

7.90%

8.70%

7.90%

7.90%

25.40%

27.30%9.10%

9.10%

18.20%

9.10%

9.10% 18.20%

14.60%

4.20%

4.20%

4.20%

18.80%

54.20%

50.00%

8.30%

8.30%

16.70%

16.70%

27.30%9.10%

9.10%

18.20%

9.10% 9.10%

18.20%

28.60%

14.30%

14.30%42.90%

40.00%

40.10%

19.90%

26.40%23.40%

4.80%12.00%

2.80% 0.00%

3.20% 27.40%

30.00%

20.00%

10.00%

10.00% 10.00%

20.00%

Retailers outside se-lection

IDEA M

GOMEX

RODA S

UNIVEREXPORT

INTEREX

LILLY

RODA H

DIS YU

MAXI

METRO

DM

TEMPO

JANUAR 2013

TEMPO

DM

METRO

MAXI

DIS Y

U

RODA H

LILLY

INTEREX

UNIV

EREXPORT

RODA S

GOMEX

IDEA M

Retai

lers

out

side

sele

ctio

n

23

31 4

3

7

6

3 2

2

13

4

1

1

2

1

3

1

1

2

131

2

2

2

2

2

1

2

2 69

2

4

1

1

2

2

2

1

2

1

3

1

28

1

62

26

2 2

3

117

8

2

2

4

1

2

2

1

1

4

26

2

21

1

1

1 11

2

1

1

1

1

1 3

9

Brands outside selectionMETROBOLTON GROUPLILLY DROGERIE D.O.O.GARNIER PROD.GR. SARANTIS S.A.LOMAX COMPANY D.O.O.DCP HEMIGAL D.O.O.DM DROGERIE MARKT GMBHHENKEL GROUPDELHAIZE GROUP SA.UNILEVERDAHLIA DOOCOLGATE-PALMOLIVEBEIERSDORF AG

SNU Proizvođača po trgovcima

JANUAR 2013

Brend vs Private LabelsPrivate Label20%

National Brands

80%

SoV SNU Jan 2012

Private Label15%

National Brands

85%

SoV SNU Jan 2013

JANUAR 2013

HIT PROIZVOD

JANUAR 2013

HIT PROIZVOD

JANUAR 2013

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