Pregled kategorije category review vino
9
Novembar 2012 Category Review VINO
Transcript of Pregled kategorije category review vino
Novembar 2012
Category Review
VINO
SoV M2 Retaileri
Novembar 2012
METRO
MAXI
TEMPO
RODA
MAXI MINI
IDEA
DIS YU
IDEA SUPER
GOMEX
INTEREX
RODA SUPERMARKET
MERCATOR
SUPERVERO
RODA C&C
PERSU
UNIVEREXPORT GROUP
VELPRO
IDEA EXTRA
LURDY SUPERMARKET
TRGOPROMET
RODA MARKET
SENTAPROMET
61.70%
8.70%
5.30%
3.10%
2.80%
2.50%
1.70%
1.70%
1.60%
1.60%
1.40%
1.30%
1.30%
1.20%
1.00%
1.00%
0.60%
0.50%
0.40%
0.20%
0.10%
0.10%
Nov.12 Retailers PO SNU SKU
METRO 12 182 200
MAXI 4 14 15
TEMPO 4 20 25
RODA 4 12 13
MAXI MINI 2 7 7
IDEA 6 16 16
DIS YU 4 14 14
IDEA SUPER 6 16 16
GOMEX 5 15 17
INTEREX 5 11 12
RODA SUPERMARKET 4 12 13
MERCATOR 4 17 21
SUPERVERO 1 26 38
RODA C&C 4 12 13
PERSU 4 14 14
UNIVEREXPORT GROUP 4 8 8
VELPRO 3 12 13
IDEA EXTRA 6 16 16
LURDY SUPERMARKET 2 5 5
TRGOPROMET 3 5 5
RODA MARKET 4 4 4
SENTAPROMET 1 7 7
SoV M2 PROIZVOĐAČA U KATEGORIJI
Novembar 2012
3.4
-12.7
2.7
-8.7
-4.8
1.7
3.1
1.4
1.7
-2.1
0.6
1.4
1.3
0.6
1
1
1
1
6.7
Evolution vs Novembar 11 pt
13 JUL-PLANTAŽE
RUBIN AD
VINOPRODUKT-COKA D.O.O.
TIKVEŠ
VINO ŽUPA A.D.
VRŠACKI VINOGRADI AD
PODRUM RADOVANOVIC
STOBI (VINO)
VINARIJA ALEKSANDROVIC
DELHAIZE GROUP SA.
METRO
CERRO DE LA CRUZ
J.P. CHENET
EL EMPERADOR
LIGAIA
PODRUM VINA ALEKSANDROVIC
FOUR SEASONS
VALLEFIORE
Brands outside selection
10.10%
9.20%
7.50%
6.50%
5.90%
4.80%
3.10%
2.40%
1.70%
1.60%
1.40%
1.40%
1.30%
1.10%
1.10%
1.00%
1.00%
1.00%
38.00%
SoV Novembar 12
SoV Proizvođača po trgovcima
Novembar 2012
METRO
RODA C&
C
IDEA E
XTRA
MERCATOR
RODA
SUPERVERO
TEMPO
GOMEX
IDEA
MAXI M
INI
PERSU
6.00%
25.00% 25.00%17.60%
26.10%
7.80% 6.70%
25.00%
14.20%3.80%
8.30%
11.80%
8.00%
19.20%
19.00%14.40%
7.70%
25.00%
12.50%11.80%
26.10%
40.00%12.50%
14.20%
4.40%
16.70%
6.30%
11.80%
15.90%
3.80%
7.80%
6.70%
6.30%
28.60%
28.60%
3.30%
7.80%
6.70%
14.20%
7.10%
4.40%
13.30%
14.20%
14.30%
2.20%1.60%2.20%
11.80%
3.80%
7.80% 6.70%
28.60%
2.20%1.60%
5.90%
1.60%1.10%4.90%1.60%2.70%
48.40%
8.30%
56.30%
17.60%
8.00%
73.10%
19.50% 20.00%
56.30%
21.40%
16.70%
11.80%
15.90%
30.20%
Brands outside selectionVINARIJA ALEKSANDROVICVALLEFIOREPODRUM RADOVANOVICLIGAIAJ.P. CHENETFOUR SEASONSEL EMPERADORCERRO DE LA CRUZSTOBI (VINO)PODRUM VINA ALEKSANDROVICMETROVRŠACKI VINOGRADI ADDELHAIZE GROUP SA.VINO ŽUPA A.D.VINOPRODUKT-COKA D.O.O.13 JUL-PLANTAŽETIKVEŠRUBIN AD
Novembar 2012
RODA MARKET
SENTAPROM
ET
TRGOPROM
ET
UNIV
EREXPORT GROU
P
DIS Y
U
IDEA S
UPER
INTEREX
LURDY SUPERM
ARKET
MAXI
RODA SUPERM
ARKET
VELPRO
0.434 0.4
0.25 0.286 0.25
0.068
0.28
0.167
0.434
0.2
0.375
0.143
0.1250.141
0.28
0.167
0.131
0.143
0.063
0.182
0.4
0.141
0.146
0.167
0.143
0.1250.143
0.1820.141
0.0730.143
0.364
0.4 0.2350.1670.286
0.4
0.25
0.143
0.2
0.068
0.083
0.286 0.286
0.563
0.273
0.1370.073
0.250.068
0.146
Brands outside selectionVINARIJA ALEKSANDROVICVALLEFIOREPODRUM RADOVANOVICLIGAIAJ.P. CHENETFOUR SEASONSEL EMPERADORCERRO DE LA CRUZSTOBI (VINO)PODRUM VINA ALEKSANDROVICMETROVRŠACKI VINOGRADI ADDELHAIZE GROUP SA.VINO ŽUPA A.D.VINOPRODUKT-COKA D.O.O.13 JUL-PLANTAŽETIKVEŠRUBIN AD
Brend vs Private Labels
Novembar 2012
Privatna robna marka; 5.70%
Nacionalna robna marka;
94.30%
Nov.11
Privatna robna marka; 3.70%
Nacionalna robna marka; 96.30%
Nov.12
HIT PROIZVODCRVENO VINO
Novembar 2012
HIT PROIZVODBELO VINO
Novembar 2012
