Pregled kategorije category review kafa
9
Oktobar 2012 Category Review KAFA
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Transcript of Pregled kategorije category review kafa
Oktobar 2012
Category Review
KAFA
Oktobar 2012
SoV M2 Retaileri
METRO MAXI
TEMPO MAXI MINI
DIS YU UNIVEREXPORT GROUP
RODA INTEREX
GOMEX AMAN
IDEA
RODA SUPERMARKET IDEA SUPER
MERCATOR TRGOPROMET
RODA C&C LURDY SUPERMARKET
Retailers outside selectionKTC
IDEA EXTRA SUPERVERO
PERSU RODA MARKET
SENTAPROMET
0
34.50%15.10%
9.50%6.00%
4.80%4.70%
3.60%2.70%
2.60%2.40%
2.30%1.80%
1.60%
1.50%1.50%
1.30%0.80%
0.70%0.60%
0.50%0.50%
0.40%0.30%
0.30%
RETAILERS PO WU SKU
METRO 15 55 64
MAXI 5 12 12
TEMPO 6 13 14
MAXI MINI 5 8 8
DIS YU 5 17 19
UNIVEREXPORT GROUP 8 21 21
RODA 5 7 7
INTEREX 3 10 10
GOMEX 6 13 17
AMAN 7 15 15
IDEA 6 8 8
RODA SUPERMARKET 7 9 9
IDEA SUPER 6 8 8
MERCATOR 4 10 11
TRGOPROMET 7 17 17
RODA C&C 5 7 7
LURDY SUPERMARKET 2 5 5
Retailers outside selection 2 7 7
KTC 2 5 5
IDEA EXTRA 6 8 8
SUPERVERO 2 5 5
PERSU 3 3 3
RODA MARKET 4 6 6
SENTAPROMET 5 7 7
Oktobar 2012
SoV M2 PROIZVOĐAČA U KATEGORIJI
GRAND PROM A.D.
NESTLÉ S.A.
METRO
KRAFT FOODS INC.
CENTROPROIZVOD AD
STRAUSS GROUP LTD.
Brands outside selection
DELHAIZE GROUP SA.
MLIN PRODUKT
INTERMEZZO D.O.O.
KONZUM D.D.
MOKATO S.A.MASPEX WADOWICE
GROUP
31.80%
17.40%
10.80%
9.00%
7.30%
7.10%
4.60%
3.10%
2.10%
1.80%
1.70%
1.60%
1.60%
SoV Oct 12
8.9
-6.9
10.8
-3.7
7.1
-10.1
-0.9
-2.1
0.9
-2.5
0.5
-1.7
-0.5
Ev vs 2011
Oktobar 2012
SoV Proizvođača po trgovcima
METRO
RODA C&
C
IDEA E
XTRA
MERCATOR
RODA
SUPERVERO
TEMPO
AMAN
GOMEX
IDEA
MAXI M
INI
PERSU
20.30%
42.90% 40.00%45.50%
40.00%
59.30%53.30%
62.50%66.70%
20.50%
25.00%
20.00%
4.10%
6.70%
15.40%
25.10%
31.40%
3.70%
28.60%
25.00%
10.00%
25.50%
20.00% 11.90%
23.10%
24.90%
5.50% 14.30%
20.00%
12.70%
20.00%
8.20%
12.50%
1.80%
10.00%
23.10%
5.50%
26.70%15.40%
33.30%
3.70%
5.50%
6.70%
1.80%
14.30%
12.50%
10.00%16.40%
4.10% 6.70%
23.10%
12.50%
12.50%
37.50% 37.50%10.00%
12.40%
12.50%
KONZUM D.D.CENTROPROIZVOD ADMLIN PRODUKTINTERMEZZO D.O.O.MASPEX WADOWICE GROUPBrands outside selectionDELHAIZE GROUP SA.MOKATO S.A.KRAFT FOODS INC.STRAUSS GROUP LTD.METRONESTLÉ S.A.GRAND PROM A.D.
Oktobar 2012
RODA MARKET
SENTAPROM
ET
TRGOPROM
ET
UNIV
EREXPORT GROU
P
DIS Y
U
IDEA S
UPER
INTEREX
KTC
LURDY SUPERM
ARKET
MAXI
RODA SUPERM
ARKET
Retai
lers
out
side
sele
ctio
n
0.623
0.235 0.2 0.194
0.1
0.4 0.40.44
0.487
0.143
0.044
0.118
0.1010.25
0.1
0.2
0.215
0.044
0.143
0.118
0.1
0.194
0.4
0.157 0.1050.143
0.29 0.286
0.118 0.1 0.097
0.125
0.1 0.09
0.193
0.143
0.176
0.15
0.417
0.25
0.4
0.2
0.235
0.571
0.143
0.176
0.150.1
0.20.143
0.143
0.059
0.1
0.097
0.1
0.2
0.143
0.05
0.050.1
0.375
0.078
KONZUM D.D.CENTROPROIZVOD ADMLIN PRODUKTINTERMEZZO D.O.O.MASPEX WADOWICE GROUPBrands outside selectionDELHAIZE GROUP SA.MOKATO S.A.KRAFT FOODS INC.STRAUSS GROUP LTD.METRONESTLÉ S.A.GRAND PROM A.D.
Oktobar 2012
SoV Robne Marke Brend vs Private Labels
Privatna robna marka
7%
Nacionalna robna marka93%
okt.11
Privatna robna marka
18%
Nacionalna robna marka
83%
okt.12
NESCAFE
GRAND
DONCAFE
JACOBS
ARO
RIOBA
CENTROPROIZVOD
Brands outside selection
-6.9
8.9
-9.7
-3.7
6.4
4.5
7.1
-6.6
Evol. Oct 12 vs Oct 11
NESCAFE17%
GRAND32%
DONCAFE7%
JACOBS9%
ARO6%
RIOBA5%
CENTRO-PROIZVOD
7%
Brands outside selection
17%
Oct 12
Oktobar 2012
HIT PROIZVODTRADICIONALNA KAFA
Oktobar 2012
HIT PROIZVODINSTANT KAFA
