Sector: Banking and Finance | Subsector: Investment Banking Pratik Parulekar MMS-B Roll No. 96

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Banking and Finance• BFSI sector are designed to evaluate and acquire the right talent while

simultaneously increasing the reach and sourcing capability of the organization.

• Banking may include: core banking, retail, private, corporate investment banking and the like and Financial Services : Non Banking Financial Companies (NBFC), Mutual Funds, Financial Intermediaries .

• As per latest 2014 estimate it contributes 10% of our total Gross Domestic Product. (GDP)

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• Creation of capital for other companies;

• Underwrite new debt and equity securities for all types of corporations;

• Provide guidance to issuers regarding the issue and placement of stock.

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M & A

TMT

Energy

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Clients

S W

T

Strengths

•Strong client relationships•Conducive company culture•Experienced business units

Opportunities

•Smaller size agility•Expected easing of RBI and SEBI rules•Consolidating industry

Threats•Intense competition•Dynamic changes in industry O

Weaknesses

•Concentrated in Few Key Products•Cyclical industry

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SWOT or IE ANALYSIS

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Bargaining Power of Suppliers

Bargaining Power of Customers

Threat of New Entrants

Threat of Substitutes

Human capital is the major supplier

• High Cost switching to substitutes

• Entry barriers are high

• High Learning Curve

• Buyers require special customization

• Low buyer Price Sensitivity

Porters 5 forces Analysis

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Product

Price

Place

Promotion

Process

Physical evidence

7 PS MARKETING MIX

People

ACTIVITIES, PROCEDURES, PROTOCOLS

Process

INTERACTION BETWEEN AN EMPLOYEE AND CUSTOMERS (E.G. BROCHURES, COMPANY STATIONERY, BUSINESS CARDS, REPORTS, COMPANY WEBSITE, ETC.)

Physicalevidenc

e

CUSTOMER CONTACT EMPLOYEES, CUSTOMERS, PERSONNEL AND MANAGEMENT

People

FUNCTIONALITY, APPEARANCE, QUALITY, PACKAGING, BRAND, WARRANTY, SERVICE/SUPPORT

Product

LIST PRICE, DISCOUNTS, ALLOWANCES, FINANCING, LEASING OPTIONS

Price

MARKET COVERAGE, LOCATIONS, LOGISTICS, SERVICE LEVELS

Place

ADVERTISING, PERSONAL SELLING, PUBLIC RELATIONS, MESSAGE, MEDIA, BUDGET

Promotion

Net Earnings

May Q2 Aug Q3 Nov Q4 Feb Q1 May Q2 Aug Q30

500

1000

1500

20132014

Financial Year from 1st dec to 30th november

Ru

pees in

C

rore

s

10

11

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