Promotional CoverPromotional Cover

BYBYJudah ChandraJudah Chandra

I will be using the following programs: Adobe In Design CS3 and Adobe Photoshop CS3.

I will create my Promotional Cover within Indesign and will edit images within Photoshop.

I will be doing this to show progression in my work, ideas, technology and skills.

Making a Back GroundMaking a Back Ground

Creating a simple Creating a simple background was a background was a noted priority as a noted priority as a background can background can increase or decrease increase or decrease the visibility of the the visibility of the typography and typography and images thus affecting images thus affecting the end product. I paid the end product. I paid close attention to the close attention to the colours used within colours used within the background to the background to ensure the right colour ensure the right colour scheme was scheme was established, this to established, this to relate the promotional relate the promotional cover to the Magazine cover to the Magazine we created in the As. we created in the As.

Adding SponsorshipAdding Sponsorship

The Masthead and strapline was The Masthead and strapline was crucial for the targeted audience crucial for the targeted audience to identify the relationship and to identify the relationship and belonging of the promotional belonging of the promotional cover to the STREETS cover to the STREETS magazine. This illustrates magazine. This illustrates progression as the magazine progression as the magazine name was already established name was already established and was reused as I played my and was reused as I played my part in creating the magazine. part in creating the magazine.

I later-on added the website I later-on added the website URL so the targeted audience URL so the targeted audience who are already attracted to the who are already attracted to the magazine and the promotional magazine and the promotional cover would be able to log unto cover would be able to log unto the website. This will further the website. This will further increase the publicity of the increase the publicity of the magazine and in turn increase magazine and in turn increase the income of the magazine.the income of the magazine.

Fort Minor Logo CreationFort Minor Logo Creation

Using a bright background, Using a bright background, colour white to catch the colour white to catch the eyes of audiences.eyes of audiences.

Created a red outlined box Created a red outlined box in the white box to further in the white box to further contrast the colours thus contrast the colours thus increasing the chances that increasing the chances that the audiences will be the audiences will be attracted to the Logo.attracted to the Logo.

Fort Minor Logo Creation ContinuedFort Minor Logo Creation Continued

I used the font; Rockwell Extra Bold I used the font; Rockwell Extra Bold due to the thickness of typography due to the thickness of typography illustrated through the use of the font. illustrated through the use of the font. This makes the text stand out from the This makes the text stand out from the crowd to further attract the audience.crowd to further attract the audience.

While the Text outlining is interesting, While the Text outlining is interesting, the use of contrasting colours adds the use of contrasting colours adds further interesting effects due to the further interesting effects due to the contrasting colours. This effect is that contrasting colours. This effect is that eyes are overwhelmed by the colours eyes are overwhelmed by the colours thus will be further attracted to the thus will be further attracted to the magazine.magazine.

Adding the titleAdding the titleI then added the song- fortminor I then added the song- fortminor

changes to the right side in large changes to the right side in large bold font that contrasted with the bold font that contrasted with the background to catch the reader’s eye background to catch the reader’s eye straight away. “Changes” was placed straight away. “Changes” was placed in yellow typeface with white outline in yellow typeface with white outline to show a change from the rest of the to show a change from the rest of the page and therefore a metaphor for page and therefore a metaphor for life with 2 meanings.life with 2 meanings.

promotionpromotionI then added the promotion, “The album out 10 I then added the promotion, “The album out 10

October 2010” to illustrate to the reader the October 2010” to illustrate to the reader the release date. “The album” was put in yellow font release date. “The album” was put in yellow font to eye-catch the reader so they read the text to eye-catch the reader so they read the text beneath. “Out” is in italic and slanted with a red beneath. “Out” is in italic and slanted with a red outline to deliberately show the album release. outline to deliberately show the album release. Moreover, by adding the release date the reader Moreover, by adding the release date the reader can be ready to buy the album and put it in their can be ready to buy the album and put it in their planner if they are interested.planner if they are interested.

The small font shown conveys what is in the album The small font shown conveys what is in the album with singles, and music videos, and it also with singles, and music videos, and it also directly links with the DVD so the reader can link directly links with the DVD so the reader can link the promotions together and therefore watch the the promotions together and therefore watch the music video.music video.

Page numberPage numberI then added the page number to make the I then added the page number to make the

promotion look more professional. It also promotion look more professional. It also follows traditional codes and conventions follows traditional codes and conventions of magazine as it is onof magazine as it is on

Page 2 which is normally an advert or Page 2 which is normally an advert or promotionpromotion

Bottom stripBottom strip

I then added the bottom strip to give a link to I then added the bottom strip to give a link to the website so the reader can find out the website so the reader can find out more themselves and further information more themselves and further information on the band and their songs. on the band and their songs.

Placement of picture (1)Placement of picture (1)

The main image in high key The main image in high key lighting and in top quality lighting and in top quality was then placed on the page was then placed on the page in a mid-shot to signify in a mid-shot to signify determination and determination and perseverance. The image perseverance. The image adds flavour to the adds flavour to the magazine which is now magazine which is now coming togethercoming together

Placement of picture (2)Placement of picture (2)I then placed a box, similar to I then placed a box, similar to

the logo creation with the logo creation with consistent colours to continue consistent colours to continue with the house-style and with the house-style and therefore look professional. A therefore look professional. A second picture was placed second picture was placed with a close-up and a glare in with a close-up and a glare in the sunglasses to portray that the sunglasses to portray that the eyes are the reflection of the eyes are the reflection of someone’s soul and their someone’s soul and their experiences.experiences.

Top strip Top strip

An image of the city was then added as well as a An image of the city was then added as well as a circular red underline to emphasize the top circular red underline to emphasize the top strip.strip.

The image is that of the city and links with the The image is that of the city and links with the title, “Streets” and this is the title placed into title, “Streets” and this is the title placed into reality to help the reader engage with the reality to help the reader engage with the magazine and therefore more likely to read magazine and therefore more likely to read more.more.

Final product part 1Final product part 1

From this…From this…

Finished promotional magazineFinished promotional magazine