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Social Media in Public HealthGenesee County Health Department

Public Health Week Conference – May 7, 2013

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Introduction

Greg Gulick, JD, MHA, MBA

Assistant Professor – Michigan State University Program in Public Health

Certificate in Telemedicine, eHealth and mHealth

HM883 – mHealth, Social Media and Games in Public Health




Agenda

• Intro to Social Media

• Information Networks

• Social Media in Public Health

• Conclusion and Questions




Intro to Social Media

• •



http://www.google.com/url?sa=i&rct=j&q=social+media&source=images&cd=&cad=rja&docid=pttC8iZUm0VYOM&tbnid=EFQcS2D-zhOj8M:&ved=0CAUQjRw&url=http://socialmediamarketingmadeeasy.co.nz/&ei=MsaGUY7xFJC-9QT91YHoDA&bvm=bv.45960087,d.eWU&psig=AFQjCNHCAESOyQ2rXvcZBdWPm2I6X1hnXg&ust=1367873336739039



Fun with Statistics

• Number of Tweets posted per day?

• 175 Million

• Average time per month spent by users on Twitter?

• 170 minutes (2 hours 50 minutes)

• Who has the most Twitter followers?

• Justin Bieber





More fun with statistics

• Average number of monthly Facebook posts per Facebook page?

• 36 posts per month

• Total Facebook users?

• 1,111,000,000





• Facebook’s business model?

• Information

• How many ‘likes’ per day are posted on Facebook?

• 2,700,000,000

• How much is each ‘like’ worth to a company?

• About $175





Using Twitter

• Tweets that ask followers to ‘retweet’ or ‘RT’ receive 12 times higher retweet rate than those that do not; yet less than 1% of brands implement this strategy

• Spelling out the word ‘Retweet ’ resulted in 23 times more retweets than just using ‘RT’

• Tweets that contained images or links to images received twice the engagement




Agenda








Information Networks

• What is Information?

• Data – Information – Knowledge – Wisdom

• How do we gather info?

• Twitter as a data goldmine• Real-time data• Geographic data (tagged)• Most useful in developing countries





• How does information move through networks?

• Opinion Leaders/Nodes/Influencers

• Impact of your social network

• Reinforcing Info vs. Conflicting Info• Vaccinations• Irrational group behavior• Group Polarization





• What percentage of people in the US use Facebook as a resource for healthcare information?

• 39%





Vaccinations

• Among Nonconformers 72% of their friends and family encouraged them to go against the CDC’s vaccination recommendation

• Among Conformers, only 13% encouraged them to go against the CDC’s recommendations




Agenda








Social Media in Public Health

Uses of Social Media in Public Health

• Epidemiology

• Information Dissemination

• Disaster Response





Epidemiology

• Flu Data

• Researchers were able to match the CDC flu data (with some tweaking of their algorithm)

• Kobe Bryant deviation





Information Dissemination

• Food-related recalls (salmonella)

• Disease Outbreaks

• Weather Emergencies• LeBron James, weatherman





Disaster Response

• Cell-lines are taxed

• Hurricane Sandy

• Boston Marathon




Agenda








Conclusion & Questions

• Social Media a compliment to traditional public health services, not a replacement

• Consistent with the 10 Essential Public Health Services and HealthyPeople 2020

• Data Goldmine – how to use it?





• ‘The best way to characterize the role of social media is that it has tremendous potential in ways that bring people together in ways that provide real-time assistance in times of need, and in bridging geographical and time-bound differences between people. ’• Rajiv Rimal, Professor of Public Health,

Johns Hopkins School of Public Health





Questions?

Greg GulickMSU – Program in Public [email protected]



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