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Show facts & figures

Show name: Seoul Food & Hotel 2013

Incorporating: Wine Korea 2013 & Meat Korea 2013

Held in conjunction

with:

Seoul FoodTech 2013, including:

Seoul FoodMac 2013, Seoul FoodPack 2013 and FoodSafety 2013

Dates &

Opening hours:

14 - 17 May 2013

10.00 - 17.00

Venue: Kintex 1 – Korean International Exhibition Center (Halls 1 - 5)

International Hall – Hall 5

Type: Trade Only exhibition

Frequency: Annual

Show size: 53,541m² (Halls 1 to 5)

International Hall – 10,611 m²

No. of visitors: 40,851

No. of exhibitors:

1,211 exhibiting companies

International Hall – 546 exhibiting companies from 39 countries

Country pavilions

in International Hall: 29 pavilions

Exhibition profile: Food, Beverages, Hotel, Restaurant, Foodservice, Bakery &

Supermarkets

Website: www.seoulfoodnhotel.co.kr

Organisers:

Allworld Exhibitions

Korean Trade-Investment

Promotion Agency

Sponsors:

Ministry of Knowledge Economy (MKE)

Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF)

Ministry of Culture, Sports and Tourism (MCST)

Ministry of Health & Welfare (MOHW)

Rural Development Administration (RDA)

Korea Food & Drug Administration (KFDA)

Korea Wine Association (KWA)

Korea Food Research Institute (KFRI)

Korea Health Industry Development Institute (KHIDI)

Korean Society of Food Science and Technology (KoSFoST)

Korean Society for Food Engineering (KSFE)

Korea Distribution Science Association (KDSA)

The Korean Society of Food Hygiene and Safety (KoSFoS)

Korea Importers Association (KOIMA)

Korea Imported Liquor Wholesale's Association (KILWA)

Korean Bakers Association (KBA)

Korean Dietetic Association (KDA)

Korea Cooks Association (KCA)

Korea Restaurant Association (KRA)

Gyeonggi-Do

Goyang City

Seoul Food & Hotel, Korea’s leading annual

Food, Drink & Hospitality trade show

As its 7th edition came to another successful close on 17th

May 2013, drawing 42,062 local

and overseas trade attendees to the 53,541m² of KINTEX 1’s exhibition space, Seoul Food &

Hotel confirmed its position as Korea’s largest international marketplace for the Food &

Hospitality industry.

With an increase in the numbers of both international exhibitors and Korean and foreign

visitors this year, the event proved once again an ideal forum for exhibitors to showcase a

huge selection of premium food and hospitality products and meet industry experts, quality

buyers and decision makers.

SFH 2013 in figures

53,541m2 of exhibition area with 10,611m

2 dedicated to the International Hall

40,851 trade visitors from all over Korea and 6 continents

546 exhibiting companies from 39 countries

29 international pavilions

136 members of the press

The best platform to showcase products & services

With 546 international exhibitors displaying a huge variety of products, visitors with

purchasing power and key decision makers could source premium goods and relevant

information from the following sectors:

Fruits

&

Vegetables

Meat

&

Poultry

Wine

&

Spirits

Tea

&

Coffee

Seafood

Beverages

Bakery,

Pastry &

Confectionery

Cheese

&

Dairy

Gourmet

Foods

Grocery

Products

Frozen

Foods

Tinned &

Preserved

Foods

Organic

Products

Baby

Foods

Health

Products &

Food

Supplements

Industry

Trade

Associations,

Government

Bodies

Seoul Food & Hotel 2013, a truly global

exhibition

Overseas exhibitors came from 39 countries and the show saw the unprecedented

participation of 29 official national pavilions coordinated by government bodies, trade

export associations and pavilion organisers.

List of overseas official pavilions

Argentina Denmark* Mexico Taiwan

Australia Ecuador Netherlands* Thailand

Austria Ethiopia* New Zealand Turkey

Belgium France Norway Vietnam

Canada Germany Peru* USA

Chile Indonesia Philippines

China Italy Poland * Newcomers

in 2013

Colombia Japan Spain

Exhibitors came also from

Cuba Korea

Cyprus South Africa

Czech Republic Ukraine

India

UK

Kenya UAE

Exhibitors’ objectives

Meet/Find buyers, distributors, importers,

retailers, wholesalers, suppliers, customers 48%

Develop sales; Expand market in Korea 12%

Promote product(s); Increase product awareness 11%

Introduce product(s) or company in Korea;

Penetrate Korean market 10%

Increase company awareness, market exposure 7%

Research Korean market 7%

Meet with existing buyers, distributors,

importers, retailers, wholesalers, suppliers,

customers 5%

SFH 2013 in our exhibitors’ own words:

"Our participation in Seoul Food &

Hotel was highly positive. We have

received uncountable consultations

about the products there presented.

Without any doubts, Korea is a market

we have to explore and we'll keep

working to be present in next year’s

edition of Seoul Food & Hotel."

Mauricio Pellegrino, Export

Promotion, Prosap (Argentina)

“Seoul Food and Hotel was what

every company wants a show to

be. Many qualified buyers ready to

buy USA goods. I would highly

recommend to put the Seoul Food &

Hotel on your next year plans for

positive results.”

Brian J. Schroeder, Director, Kizable

LLC (USA)

"Attend the show for great

export success and come

prepared to close deals. […] The

show was well attended and

setting up of the appointments

previous to our arrival was very

useful.”

Chad Akhavan, Owner, Allied

International Corp (USA)

"Seoul Food Exhibition provides a good meeting place!"

Kilwon Lee, Senior Market Adviser, Innovation Norway

An enticing professional platform for quality

visitors

Seoul Food & Hotel has established itself over the years as Korea’s first business meeting

place for the Food & Hospitality industry.

In 2013, 40,851 trade visitors coming from all over the country and 6 continents – Asia,

North America, Europe, Central and South America, Oceania, Africa – converged to Seoul

Food & Hotel to increase their awareness of the latest trends in the sector, purchase from a

wide range of high quality goods, seek new collaborations and network with existing

industry players.

Visitors Breakdown by Job function

President; CEO 22%

Purchaser 15%

Marketing / Planning department 14%

Research & Development department 13%

Sales 12%

Manufacturing management department 7%

Administrative & General Affairs department 5%

Quality assurance; Inspection 5%

Trading department 3%

Promotion 2%

Engineer 2%

Visitors Breakdown by Company activity

Food manufacturer 37%

Distribution 11%

Franchise 9%

Academy, university 9%

Trading company 8%

Food machinery manufacturer 7%

Food supplies/School lunch 4%

Hotel & Resort 3%

Research institution 3%

Agriculture, Meat, Seafood producer 2%

Association, Government body 2%

Wholesale mart 1%

Department store 1%

Home shopping 1%

Supermarket; Convenient Store; SSM 1%

Press 1%

Visitors Purchase Interests

Agricultural products; Processing 15%

Coffee; Tea 10%

Food ingredients; Additives 10%

Baking; Confectionery 10%

Health/ Functional food product 8%

Livestock & Processing 8%

Marine products & Processing 8%

Food information service 7%

Dairy product 6%

Wine; Spirits & Beverages 6%

Franchise 5%

Traditional food 4%

Catering 2%

Poultry 1%

Korean Visitors Breakdown by Region

Seoul 35%

Incheon; Gyeonggi 32%

Daejeon; Chuncheong 5%

Gwangju; Jeonnam; Jeonbuk 2%

Busan; Gyeongnam 2%

Daegu; Gyeonbuk 1%

Gangwon 1%

Other 22%

Overseas Visitors Breakdown by Region

For further information, visit www.seoulfoodnhotel.co.kr or contact us:

Organisers

Allworld Exhibitions

12th Floor, Westminster Tower

3 Albert Embankment

London, SE1 7SP

UK

Tel: +44 20 7840 2145

Fax: +44 20 7840 2111

Email: fhawkes@oesallworld.com

Contact: Mr. Fraser Hawkes

KOTRA

13, Heolleungno

Seocho-gu

Seoul, 137-749

Korea

Tel: +82 2 3460 7262

Fax: +82 2 3460 7916

Email: seobi68@kotra.or.kr

Contact: Mr. Young Seob, Seong

Asia 64%

North America 12%

Europe 12%

Central & South America 2%

Oceania 2%

Middle-East 2%

Africa 2%

Other 4%