Portafolio

PORTAFOLIOG A B R I E L A S O S A L A M A R C H E

ElEl

P O R T A F O L I O I 2

Diseño e implementación de identidad corporativa.

School of Media SciencesRochester Institute of Technology

CROSS- MEDIA INNOVATION CENTER AT RIT

Rochester Institute of Technology School of Media Sciences55 Lomb Memorial Drive Phone: (585) 475-5992 Email: [email protected], NY 14623

Chris BondyAdministrative ChairSchool of Media SciencesThe Cross-Media Innovation Center

Cross-Media Innovation CenterRochester Institute of Technology

Rochester Institute of TechnologySchool of Media Sciences69 Lomb Memorial Drive

Rochester, NY 14623

Chris BondyAdministrative ChairSchool of Media SciencesThe Cross-Media Innovation Center

Rochester Institute of Technology School of Media Sciences 55 Lomb Memorial Drive Phone: (585) 475-5992 Email: [email protected], NY 14623


Rochester Institute of TechnologySchool of Media Sciences69 Lomb Memorial Drive

Rochester, NY 14623

Cross-Media Innovation CenterRochester Institute of Technology


CROSS-MEDIA INNOVATION CENTER AT RITDiseño de material colateral para la primera cumbre anual de CMIC.


GABRIELAGabriela Sosa

RITRochester, NY

CMIC SUMMIT 2012

Special GuestRIT SCHOOL OF MEDIA SCIENCES

TABLE RESERVED

Special GuestRIT SCHOOL OF MEDIA SCIENCES

TABLE RESERVED


CROSS-MEDIA INNOVATION CENTER AT RITDiseño y diagramación de folleto para la primera cumbre anual CMIC.


THURSDAY, OCTOBER 181:00 - 1:20 PM WELCOME - SUMMIT AGENDA 1:20 - 1:45 PM CMIC MISSION AND OVERVIEW 1:45 - 2:45 PM INDUSTRY TRENDS2:45 PM BREAK3:00 - 4:00 PM ECONOMIC OUTLOOK4:00 - 5:00 PM THE LIBERATED PHOTOGRAPH5:00 - 6:00 PM BREAK6:00 - 7:00 PM COCKTAILS7:00 - 8:00 PM DINNER8:05 - 8:15 PM BRUCE JAMES INTRODUCTION8:15 - 8:45 PM DESSERT SPEAKER9:00 PM ADJOURNED

FRIDAY, OCTOBER 197:30 - 8:00 AM CONTINENTAL BREAKFAST8:00 - 8:30 AM EXPLORING STRATEGIC BUSINESS MODELS8:30 - 9:00 AM THE PACKAGING OPPORTUNITY 9:00 - 9:30 AM MINIMIZING COLOR VARIANCE9:30 - 10:00 AM INNOVATION SHOWCASE 10:00 - 10:15 AM BREAK10:15 - 10:45 AM STRATEGIC SERVICES 10:45 - 11:15 AM PERSONALIZATION IN THE GRAPHIC ARTS11:15 - 11:45 AM DATA/CONTENT IS KING11:45 - 12:45 PM LUNCH 12:45 - 1:15 PM MOBILE - 2CLOUD - 2PRINT1:15 - 1:45 PM INTERACTION WITH MOBILE MARKETING1:45 - 2:15 PM INNOVATION SHOWCASE2:15 - 2:30 PM BREAK2:30 - 3:00 PM MARKING TECHNOLOGY3:00 - 3:30 PM REAL WORLD DIGITAL PRODUCTION3:30 - 4:00 PM CMIC RESEARCH AGENDA 4:00 PM ADJOURNED

AGENDA CMIC SUMMIT 2012 ROCHESTER INSTITUTE OF TECHNOLOGY

PRESENTER BIOS & SUMMARIES


PRESENTER BIOS & SUMMARIES PRESENTER BIOS & SUMMARIES

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Gina Testa (Welcome) 1:00 - 1:20 PMRegina (Gina) R. Testa is vice president, Graphic Communications Industry Business for Xerox. She was appointed to this position in January 2009. Testa leads a team of industry experts focused on serving the major segments of the graphic communications industry: commercial printing, packaging, quick and franchise printing, book publishing, photo specialty products, transaction printing, direct mail, pre-media and creative services.

Prior to her current position, Testa was vice president, Channel and Customer Business Development, Xerox Production Systems Group. In this role, Testa created and launched the Xerox ProfitAcceleratorTMvprogram; launched the business development training and professional services strategy; and managed the Fujifilm global reseller relationship. In 2009, Testa was appointed and continues to serve as a director on the national boards of the Printing Industries of America (PIA) and the National Printing Equipment Suppliers (NPES) organizations. Testa also serves on the boards of the Print On Demand initiative (PODi) and the RIT Cross Media Innovation Center. Testa is a past board member of the National Association of Print Leadership (NAPL). Testa holds a bachelor’s degree from Colgate University and master’s of business administration degree from the Rochester Institute of Technology.

Patricia A. Sorce, Ph.D. (CMIC MISSION) 1:20 - 1:45 PMPat is currently the director of the MS Program in Print Media at RIT School of Media Sciences. She teaches in the areas of marketing research, buyer behavior and database marketing. Her recent book, Personalization, examines the factors that impact the demand for personalized printing. Pat earned a Ph.D. in cognitive and experimental psychology from the University of Massachusetts. She has published in refereed marketing, management, and psychology journals.

These publications have spanned a wide range of topics including basic research in psychology (retrieval processes in long term memory), marketing segmentation analysis (lifestyles of older consumers), and most recently, internet buying behavior and relationship marketing. Before her appointment in the School of Media Sciences, she served as Associate Dean of the RIT College of Business from 1996 through 2001.

Chris BondyChris Bondy is the Gannett Distinguished Professor and Administrative Chair of the School of Media Sciences at Rochester Institute of Technology. As part of his role, Chris is involved in establishing meaningful relationships with industry vendors and service providers by integrating research, training and student work-study experiences. On an even greater scale, he is leading the effort to transform the School of Media Sciences into an industry-relevant, cross-disciplinary educational experience— refreshing traditional courses and teaching new courses in cross-media, asset management and database publishing.

With over 3 decades of industry experience, Chris has extensive experience in strategy, business development, product planning, process reengineering, and sales/marketing communications. Chris held the following positions: Group Director, Production Software & Services, InfoTrends; Chief Technology Officer, Direct Mail Holdings; Vice President, Professional Services & Solutions, Kodak; Vice President, Marketing & Practice Management and Vice President & Chief Engineer, Production Solutions, Xerox. He hold patents with both Xerox and Kodak in vairable data printing and workflow optimization methodologies. Chris is an active industry speaker and leads strategic consulting initiatves for both solution providers and service providers across the globe. Chris received his Bachelor of Science at New York Institute of Technology in Interdisciplinary Studies: Business Marketing, Behavioral Science & Graphic Design. He received a Masters of Engineering and Science in New Product Development at Rochester Institute of Technology.

INDUSTRY TRENDS THURSDAY, OCTOBER 18

1:45 PM - 2:45 PM

EXECUTIVE SUMMARY

The graphic communications industry is in tremendous turmoil. We have recently weathered a perfect storm of economic, cultural, and social changes that have caused us to reevaluate our industry and to determine the most relevant way to communicate in the future.

This keynote will explore the significant trends we should be aware of and discuss possible points of leverage that will drive our graphic communications efforts to be more relevant in the next decade. Specifically, Chris will discuss how convergence and optimization are the guiding posts for the future. He will also present strategic pillars for success surrounding the need for innovation, transformation, and building the appropriate connections for the future.


PRESENTER BIOS & SUMMARIES PRESENTER BIOS & SUMMARIES

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Joe WebbDr. Joe Webb is one of the graphic arts industry’s best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink’s Economics and Research Center. His book, “Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace”, written with Richard Romano, has been described as “the manifesto for a new generation of printers.”

A 35-year veteran of the graphic arts industries, his “Mondays with Dr. Joe” column is recognized as a must-read feature on WhatTheyThink since 2003. His economic forecast webinars and industry presentations assist C-level executives, owners, and analysts understand changes in the economy, technology, and the industry affect their strategic decisions. He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and has served on the Center’s Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981), was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of its economics honor society. Dr. Webb started in the industry with Agfa’s Graphic Systems Division, was a marketing executive with Chemco Photoproducts, and entered consulting full time in 1987. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000. Dr. Webb’s other books are “Renewing the Printing Industry,” “Getting Business,” “Changing Our Mindset,” and “Does a Plumber Need a Website?”

ECONOMIC OUTLOOK THURSDAY, OCTOBER 18

3:00 PM - 4:00 PM

DISRUPTING THE FUTURE:

“This book is the ‘Manifesto’ of a new generation of printers who will shrug off centuries of craft thinking and embrace the new business of print media. Most of the craft skills of the old print industry are now shrink-wrapped, replacing inky fingernails and dot kvetching with zeroes and ones. There is no nobler profession than printer. Although printers have adapted as the technologies for reproduction changed, they have not adapted to the new forces of communication. The time for the re-invention of the printing industry is now. There is a future for print and the innovative printers of today will be there tomorrow. This book is a roadmap to that future.”

—Frank Romano, Professor Emeritus, RIT School of Print Media

Frank CostFrank Cost is the McGhee Distinguished Professor, School of Photographic Arts and Sciences, RIT. After serving as the Associate Dean and the Interim Dean in the College of Imaging Arts and Sciences at Rochester Institute of Technology, Frank has returned to his first love: teaching photography. He still works closely with academic programs in art, craft, design, printing, publishing, photography, film & animation, and new media. He has advised the graphic communications industry on strategies for new technology acquisition and process integration as well as technology manufacturers seeking to understand the real needs of the industry. Frank has conducted industry seminars and consulted throughout the USA, Europe, Asia, South America, and the Middle East. He is the author of the Pocket Guide to Digital Printing and The New Medium of Print: Material Communication in the Internet Age.

THE LIBERATED PHOTOGRAPH THURSDAY, OCTOBER 18

4:00 PM - 5:00 PM

EXECUTIVE SUMMARY

One healthy growth market for print in the developed world has been in photobooks. Professor Cost has been studying and influencing this market since the beginning. In this talk he focuses on the underlying cultural and psychological factors that drive the market, and asks questions that are intended to lead to new research that will inform future product development.


SoMAS

School of Media Arts & Sciences

ROCHESTER INSTITUTE OF TECHNOLOGY

College of Imaging Arts & Sciences www.cias.rit.edu/somaswww.cias.rit.edu/printmedia

585.475.2727

School of Media Arts & Sciences

Rochester Institute ofTechnology

The School of Media Arts & Sciences (SoMAS) teaches students innovative ways to transform content and connect to a wide range of audiences.

Building on over seven decades of leadership in graphic communications SoMAS offers multi-disciplinary programs that prepare students to become Media Architects.

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Our graduates are in high demand – over

ninety percent are hired

within three months

“ “

.

SCHOOL OF MEDIA SCIENCESDiseño y diagramación de brochure promocional para SOMAS.

Rochester Institute of Technology


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The trusted Techie

I am a Media Architect,

and I have the

opportunity to be a

Trusted Techie

“

“

.

Has the database and

programming skills that

allow him or her to

strategically manage

content and IT systems

across varying platforms

including Web, print,

mobile, social and

emerging media.

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The media Guru


and I have the

opportunity to be a

Media Guru

“

“

.

Provides creative

solutions in the technical

application of design

from concept through

production using image

processing tools and

techniques.

Has the critical thinking

skil ls to develop and

implement efficient

workflow strategies and

production planning.

schedules.

Dig

ital Im

ag

ing

& W

eb

Ind

ustry

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The strategic Decision Maker

I am a Media

Architect, and I have

the opportunity

to be a Strategic

Decision Maker

““

.

Has a critical

understanding of factors

that influence key

strategic decisions in

media-driven businesses.

The strategic decision

maker can evaluate

the dynamics of

global competition

and have the skil ls to

market technologies

and manage media

campaigns.

The media Architect

Our students are the

future leaders creating

new products and processes

that enable businesses to

improve and grow

“

“

.

Provide innovative

solutions that transform

and connect traditional

and emerging media.

They effectively manage

content to reach global

audiences that range from

one person to mill ions

through print, Web, mobile,

and social media.

Ad

vertisin

g &

Ma

rketin

g In

du

stry

P O R T A F O L I O I 1 0

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The media Optimizer

Has an in-depth knowledge of cross-media

optimization, and the skil ls to provide innovative

systems-oriented solutions in areas such as quality,

efficiency and productivity.


and I have the

opportunity to be an

Optimizer

“ “

.

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The productionExpert

I am a Media Archi-

tect, and I have the

opportunity to be

Production Expert

“

“

.

Has a keen understanding

of the print production

processes. Uses his or her

skil ls to provide leadership

in content development,

management and

distribution for media

publications, packaging

and on-demand

applications.

Pu

blish

ing

& M

ed

ia In

du

stry

http://www.rit.edu/programs/print-media

http://www.rit.edu/programs/media-arts-and-technology

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Masters Degree in Print Media

Along with our

undergraduate degree,

SoMAS offers an MS

degree in Print Media

that helps students

develop advanced

leadership skil ls

in print processes

and operational

management.

Our graduate-level

areas of concentration

include news media,

quality assurance,

material science,

asset management,

publication design,

cross-media workflow,

marketing and business.

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Bachelor of Science Degree in Media Arts & Technology

Our graduates earn a

Bachelor of Science

degree in Media Arts

and Technology a

one-of-a-kind cross-

disciplinary degree

that develops

skil ls across areas

such as traditional

publishing, cross-media

workflow, digital asset

management and

database publishing.

To gain further

in-depth knowledge

in a particular area of

interest, students can

begin a concentrated

course of study during

their sophomore year.

Areas of focus can

include: advertising

and media strategy,

contemporary publishing,

content management,

digital imaging and pre-

media, packaging, print

production, print quality,

and three-dimensional

computer graphics.

ONLINE

PROGRAMS


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We believe that an

education is most

effective when

experience is part of

the curriculum. Our

industry connections and

professional affi l iations

offer unique opportunities

for two 10-week

cooperative educational

internships—a required

part of the Media Arts

& Technology Program.

This paid, professional,

hands-on experience

helps foster confidence

and establishes critical

connections in the

industry.

SoMAS is not only a

leader in the education

of media transformation,

we have become a

Center of Excellence,

providing training, and

technical solutions to

our alumni, and industry

professionals to enable

their continued success.

This effort is central to our

ongoing connection to

the community, industry

partners, and over 5,000

alumni.

Students graduate as professionals with an

integrated skill set, a strong technical background

of digital workflow processes, and a keen

understanding of industry issues and trends

“ “

.

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The Media Arts & Technology program offers

an unparalleled opportunity for students

to work at the intersection of art, science,

and technology

“

“

.

SoMAS awards merit-based scholarships,

and provides financial support to students

in both our Undergraduate

and Graduate programs

“ “

.

Ou

r De

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e P

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s


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CRUZ AYALA S.A.Diseño y diagramación de catálogo de productos.


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NAJOSDesarollo de la identidad corporativa para Najos.

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navideños/hongos/maiz/primaveral

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Delicias Arabessix/graives/backlawa/toiff

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ARQUITECTURA Y SERVICIOSDiseño de logotipo y tarjeta de presentación.

A R Q U I T E C T U R A & S E R V I C I O S


SCHOOL OF MEDIA SCIENCESDiseño de logotipo. Propuesta de logotipo para Big Scoops para su implementación en clase Database Publishing.



A C C E S O R I E S

vintVINT ACCESORIESDiseño de logotipo.


COLADICDiseño de material colateral para the 8th Moot Court Competition.

FACETHE GLOBALCHALLENGE!

FINAL ORAL ROUNDHosted by the

(COLADIC-RD)and judged by WTO Law experts from around the globe

Hotel Clarion, Santo Domingo24th-30th May 2010

For more information about the EMC2, please visit www.elsamootcourt.org

or visit www.coladic-rd.org

8th ELSA Moot Court Competition (EMC²) on WTO Law


COLADICDiseño de afiche para jornada de derecho penal internacional.


COLADICDiseño de afiche para conferencia internacional.


s t u d i o t w e n t y - t w o

6000 Reynolds Dr #157 Rochester, Ny 14623

Phone#: 585-350-6946 [email protected]

www.studiotwentytwo.com

Studio Twenty-Two

s t u d i o t w e n t y - t w o

SCHOOL OF MEDIA SCIENCESDiseño de logotipo e impresión de data variable. Propuesta para Studio 22 para clase de Database Publishing.



RED LABEL GAMESDiseño de logotipo para página web.


FUNDAMENTOS DE DISEÑO WEBDiseño de una pagina web en HTML5 y CSS3. Diseño web para clase de fundamentos de diseño web en RIT.


HTML CSS

WORKSHOP 3 5


MULTIMEDIADiseño de un portafolio online. Diseño web para clase de multimedia en UNAPEC.

Universidad APEC


CROSS-MEDIA INNOVATION CENTER AT RITDiseño de header para boletines informativos electrónicos de CMIC.


June, 2012CROSS-MEDIA INNOVATION CENTER at RIT

NewsletterIndustry Partners

“Women In Graphic Communication Study” by Twyla Cummings


SCHOOL OF PRINT MEDIADiseño de header para boletines informativos electrónicos de SPM.

School of Media Sciences (actual)Rochester Institute of Technology

G A B R I E L A S O S A ( 809 ) 849-8836 • Gsosa . lamarche@gmai l . com • Gabr ie lasosa . tumbl r.com

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