• P O RT F O L I O •Brand &Visual Identity • Brochures • Cards & Invitations •

Event & Promotional Collateral • Graphics (For Marketing Campaigns) • Newsletters • Web Design • Writing Clips

• B RA N D & V I S UA L I D E NT ITY •

BRAND &VISUAL IDENTITY

Uplevel Media Logo and Brand Identity KitClient: Uplevel MediaAudience: Corporate clients looking for social mediaconsulting services

Developed a brand identity kit for a social media consulting business specific for corporate clients. The kit includes the logo with different color variations, a single-sided business card, letterhead and #10 envelope. This kit also included a brand color guide and Word document guide for the letterhead.

Karen YankovichSocialMediaBrandStrategist

Main Number: 1-844-Uplevel Direct Line: 1-201-355-0088

Email: karen@uplevelmedia.com Web: www.uplevelmedia.com

Left to right: Use of theAWCNJ logo on an e-newsletter,website and Facebook page.

The Association for Women in Communications - Chapter Logo and NJ Chapter Visual StandardsClient: The Association for Women in Communications - NJ ChapterAudience: Board members of organization, committee members

The Association for Women in Communications – NJ Chapter (AWCNJ), a professional organization for women (and men) who are in the communications profession, wants to brand the organization with its own logo for local use. Using the existing graphic from the national organization, I’ve customized three versions of the AWCNJ logo (each logo with color, black and reverse-type variations) and developed AWCNJ Logo Visual Guidelines for board and committee members on how to properly use the logo.

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Logo and Visual Guidelines

Primary ColorsThree colors are used as AWCNJ’s primary colors and should apply to all printed materials (brochures, flyers), online media (websites, emails), and premiums (i.e., T--shirts, tote bags, etc.).

Red PMS 193CMYK: 0--100--66--13 RGB: 209--18--66Hex Code: d11242

BlackPantone Black C CMYK: 0--0--0--100RGB: 0--0--0Hex Code: 231f20

White (Reverse Type) CMYK: 0--0--0--0RGB: 255--255--255Hex Code: ffffff

Secondary Colors --These colors are meant to be used as complimentary colors and should be used sparingly.

Light Purple Medium Purple Dark PurplePMS PMS PMSCMYK: 12--18--0--0 CMYK: 56--59--10--0 CMYK: 83--85--42--39 RGB: 217--206--243 RGB: 129--113--166 RGB: 54--44--77Hex Code: d9cef3 Hex Code: 8171a6 Hex Code: 362c4d

Primary LogoThis logo is the PREFERRED format and is highly recommended for all materials.

• Name: The Association for Women in Communications – New Jersey Chapter• Font: Arial Italic for “The Association for” and “New Jersey Chapter”/Arial Black for “Women in

Communications”

Alternate Logo --Stacked VersionA stacked format can be used ONLY when certain materials cannot use the primary logo or space is limited.

• Name: The Association for Women in Communications – New Jersey Chapter

AWCNJ

Top: PrimaryAWCNJ logoBottom:Alternate stacked logo and initialized stacked logo AWCNJ LogoVisual Guidelines

BRAND &VISUAL IDENTITY

• B R O C H U R E S •

BROCHURES

Pension Pathway Brochure for the Fiduciary Investment Adviser (FIA) ProgramEmployer: MetLifeAudience: Retirement plan clients

Designed and produced an overview brochure for the Fiduciary Investment Adviser Program, a fiduciary service offered by select financial professionals to provide non-discretionary investment advice to qualified retirement plans.

Americas Council 2015 - Attendee DirectoryEmployer: MetLifeAudience: Americas Council attendees, senior leadership team and guests

Americas Council is one of MetLife’s advisor recognition conferences at the highest level for the best top-selling producers. For the event, I designed and produced a small directory for MetLife’s senior leadership team, Americas Council’s top advisors and their guests as a keepsake from the trip.

BROCHURES

• CA R D S & I NV ITAT I O N S •

CARDS & INVITATIONS

Top (left to right): Save the Date mailer and screenshot of email template with banner. Bottom (left to right): Cover and inside pages of the invitation/agenda.

MetLife Resources Consultant Forum Event CollateralEmployer: MetLifeAudience: Retirement benefits consultants

The MetLife Resources Consultant Forum was an annual event that brought together consultants from across the country for a day and a half of education and networking with colleagues and 403(b) retirement industry experts. Idesigned a series of collateral for this event, which includes a logo, save the date mailer, invitation/agenda, and a banner for an email template (576 x 166 pixels).

20th High School Reunion: Pocket InvitationClient: Ewing High School Reunion Committee Audience: Class of 1995 graduates

Developed an invitation package for the graduation class of 1995, including three variations of the Ewing High School Reunion logo, the square seal, invitation, RSVP card and reunion details.

CARDS & INVITATIONS

• EVENT & PROMOTIONAL COLLATERAL •

EVENT & PROMOTIONAL COLLATERAL

TCoE QA Forum & Awards Ceremony Event CollateralEmployer: PrudentialAudience: Internal (Global Technology associates)

The Testing Center of Excellence's (TCoE) QA Forum & Awards Ceremony brings together quality assurance (QA) associates to learn about current topics on testing, quality assurance and business challenges facing Prudential. The event also honors, celebrates and showcases employees who have demonstrated performance excellence and extraordinary efforts in quality assurance. Campaign includes:

• Event theme design with existing logo

• Digital assets for email communications (invite, reminders) and TCoE event site

• PowerPoint presentation

• Promotional and marketing materials

• Intranet article

EVENT & PROMOTIONAL COLLATERAL

Technology Leadership Conference presents Prudential’s Digital EvolutionEmployer: PrudentialAudience: Internal (Global Technology associates)

The Technology Leadership Conference (TLC) brings together IT leaders from across Prudential to learn best practices, business updates and the latest trends in technology. Campaign includes:

• Logo & Theme Development

• Branded PowerPoint presentations

• Email communications (Invite, reminders, survey)

• Post-event intranet article

• Printed marketing materials and tchotchkes

• G RA P H I C S •F O R M A R K E T I N G CA M PA I G N S

GRAPHICS

Your Best YOU: Tapping the Leader Within - Square Web BannerClient:The Association for Women in Communications,Women in Computing - Northern NJ ChapterAudience: General public, particularly professional women in communications and technology

Designed a square digital banner to promote a workshop focusing on how to develop your leadership skills.The 600-pixel square banner was designed for use in various digital platforms, including website, email and social media (Facebook,Twitter).

Profitable Social Media for Your Business:A Comprehensive Workshop – PromotionalBannersClients: Karen Yankovich and YMarketingMattersAudience: Small business owners, entrepreneurs

Designed a couple of digital assets for two presenters hosting a one-day social media workshop at the Bergen YWCA in Ridgewood, NJ. One banner was used for their email blast (see screenshot) and another was used for their registration page at the Bergen YWCA website.

GRAPHICS

• N EW S L ETT E R S •

NEWSLETTERS

AWCNJ E-NewsletterOrganization: The Association for Women in Communications - NJ ChapterAudience:Women in the communications field

Monthly e-newsletter targeting NJ members and non-members of the Association for Women in Communications. The e-newsletter, as well as e-mail blasts, are distributed via Constant Contact.

Client Quarterly Financial Newsletter (Savings Strategies and Momentum News)Employer: MetLife Audience: Plan Participants

A two-page quarterly financial newsletter sent to employees of MetLife’s clients/plan sponsors and delivered helpful information on all aspects of personal finance, including day-to-day money management, debt control, saving, insurance, college funding, retirement planning, and estate planning.

Newsletter content was provided by one of MetLife’s marketing vendors. I was responsible for the graphic design and layout of the quarterly newsletter.

There were two versions:• Momentum News was custom-designed specifically for

MetLife’s client, Orlando Health.• Savings Strategies was a general newsletter for all

MetLife clients.

FROM YOUR O RL AN DO HEALTH BENEFITS DEPARTMENT

Dear Fellow Team Member:

The 2013 elective deferral contribution limits have been announced by the IRS:

Year 2012 2013

ContributionLimit $17,000 $17,500

Over 50 Catch-up Contribution $5,500 $5,500

There are on-site Financial Services Representatives that service the Orlando Health Retirement Savings Planexclusively. Please call James Houston, John McLeod and Salvatore Cino at 321-841-8622. They canprovide you with the professional guidance needed to help keep you maintain financial wellness.

Momentum NewsFOURTH QUARTER 2012

Growing MoneyWe’ve all heard the adage “money does not grow on trees” too many times to count. However, the idea of growing money, as it applies to saving for retirement,is not so far-fetched. If you contribute money on a regular basis to your retirement plan, the faster any potential growth will accumulate.

The graph shows theaccumulation, through age65, of $100 contributionsper month to a retirement plan. The findings assume that notaxes are levied on earnings and an average rate of return of8%. *

As you can see, employing a saving strategy early in life has the potential to increase your investment many fold,whereas your results diminish dramatically the later you start saving because you have not taken advantage of the benefit of compounding. For demonstration purposes, the amountof $100 per month was used above, but even if you can only afford to invest one-half or one-third of this amount, the earlier you start saving, the faster your money will grow.

If you are young, have just entered the workforce, and your purse strings are tight, you may want to review your current spending habits to free up some money to contribute to your retirement plan, or you could use pay increases or bonuses to begin building your retirement savings.

If you are middle-aged andhave devoted your financesfor several decades to raising a family, once your children

have moved on, you may want to review your retirement goals and consider contributing extra money to your retirement account.

Accumulation at Age 65(In Thousands)

Remember: Those nearing retirement who start saving later will have to save considerably more per month than those who start earlier, in order to retire with the same amount in their account. For example, in order to accumulate $200,000 by age 60 (assuming an average annual rate of return of 8% into a tax-deferred account), a 25-year-old will need to save only $93 per month, whereas a 45-year-old would have to save $589 per month—a considerable difference. *

Continued on Page 2

Saving StrategiesFinancial News for Plan ParticipantsFourth Quarter 2012

Growing MoneyWe’ve all heard the adage “money does not grow on trees” too many times to count. However, the idea of growing money, as it applies to saving for retirement,is not so far-fetched. If you contribute money on a regular basis to your retirement plan, the faster any potential growth will accumulate.

The graph shows the accumulation, through age65, of $100 contributions per month to a retirement plan. The findings assume that no taxes are levied on earnings and an average rate of return of 8%. *

As you can see, employing a saving strategy early in life has the potential to increase your investment many fold,whereas your results diminish dramatically the later you start saving because you have not taken advantage of the benefit of compounding. For demonstration purposes, the amountof $100 per month was used above, but even if you can only afford to invest one-half or one-third of this amount, theearlier you start saving, the faster your money will grow.

If you are young, have just entered the workforce, and your purse strings are tight, you may want to review your current spending habits to free up some money to contribute to your retirement plan, or you could use pay increases or bonuses to begin building your retirement savings.

If you are middle-aged and have devoted your finances for several decades to raising a family, once your children have

moved on, you may want to review your retirement goals and consider contributing extra money to your retirement account.

Remember: Those nearing retirement who start saving later will have to save considerably more per month than those who start earlier, in order to retire with the same amount in their account. For example, in order to accumulate $200,000 by age

60 (assuming an average annual rate of return of 8% into a tax-deferred account), a 25-year-old will need to save only$93 per month, whereas a 45-year-old would have to save$589 per month—a considerable difference. *

The most fruitful method of growing money is typically to save early and regularly. This will help insulate youfrom escalating inflation rates, diminishing Social Security payouts, outliving your retirement savings and other unforeseen financial hardships.

*These examples are not intended as an illustration of any specific product. Withdrawals of previously untaxed amounts are subject to ordinary income taxes upon withdrawal. If withdrawals are permitted before age 591/2, a 10% tax penalty may apply.

Metropolitan Life Insurance Company, 200 Park Avenue,New York, NY 10166 L1211228535[exp1213][All States][DC] MLR1900023476

Accumulation at Age 65(In Thousands)

NEWSLETTERS

• W E B D E S I G N •

WEB DESIGN

2017 Recognition Conference Information Portal Pages and PromotionEmployer: MetLifeAudience: Financial Advisors

Worked with the company’s digital communications team to create three portal pages promoting three recognition conferences in 2017: Leaders Conference, Platinum Conference and Americas Council. My role is developing the content —digital banner design, photos, web copy and site planning — and partnering with the digital team to build and launch the pages.

WEB DESIGN

The Association for Women in Communications - New Jersey (AWCNJ) Website RedesignOrganization: AWCNJAudience: Members and non-members, particularly women in the communications field

Front-end development and redesign of the organization’s website to follow AWCNJ branding guidelines as well as making the website responsive to all platforms — desktop,laptop, tablet and mobile.

Top: Current AWCNJ website on desktop computer, laptop, tablet and smartphone.

Bottom: AWCNJ before the redesign.

• W R IT I N G C L I P S •

What’s Your Passion: Dancing IdolEmployer: MetLifeAudience: MetLife home office employees

What’s Your Passion was MetLife’s news series featuring home office employees and learning more about their personal interests outside the office. I wrote and contributed a human-interest story for the series on one of my former colleagues and her passion for dance.

WRITING CLIPS

WRITING CLIPS

Back to Business Fall Networking EventSeptember 19, 2012Organization:TheAssociation forWomen in CommunicationsAudience:Women in the communications field

Wrote a blog post for AWCNJ.org and an email blast promoting a fall networking event hosted by the organization.

Left:Email to the general public in NJ using Constant Contact.

Right: Screenshot of blog post on awcnj.org using WordPress.

Thank you for the opportunity.

To see the rest of the portfolio, please go to www.yvenia.com or scan the QR code below.