POINTS OF LIGHT DESIGN & BRAND GUIDELINES 2019 · Points of Light | Design & Brand Guidelines 2019...
Transcript of POINTS OF LIGHT DESIGN & BRAND GUIDELINES 2019 · Points of Light | Design & Brand Guidelines 2019...
POINTS OF LIGHT
VERSION 1.0
BRAND STRATEGYLOGO USAGECOLOR PALETTETYPEFACES
DESIGN & BRAND GUIDELINES 2019
Points of Light | Design & Brand Guidelines 2019
LOGO
CORE BRAND
The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.
2.5 starbursts wide
Typeface | Points of Light Bold
Points of Light | Design & Brand Guidelines 2019
LOGO
ALTERNATIVE USE
Knocked-out white on color usage (available vertically, horizontally) Full color, core brand vertical usage
1-color grayscale usage (horizontal) 1-color grayscale usage (vertical)
Full color, programmatic usage (horizontal) Full color, programmatic usage (vertical)
P R O G R A MP R O G R A M
0.5pt light gray
Points of Light | Design & Brand Guidelines 2019
LOGO
COBRANDING
Points of Light | Design & Brand Guidelines 2019
COLORS
PRIMARY
The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75%, 50%, and 25% intensity options for use.
HEX: #4280C2
CMYK: 75/44/0/0
RGB: 66/128/194
HEX: #8CBB3F
CMYK: 51/6/100/0
RGB: 140/187/63
HEX: #686868
PANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C
VIBRANT BLUE VIBRANT GREEN GRAY
CMYK: 59/51/50/19
RGB: 104/104/104
Points of Light | Design & Brand Guidelines 2019
COLORS
SECONDARY
The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o�-white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75%, 50%, and 25% intensity options for use.
HEX: #F29745
CMYK: 2/48/82/0
RGB: 242/151/69
HEX: #EFEEEF
CMYK: 5/4/3/0
RGB: 239/238/239
HEX: #333333
CMYK: 69/63/62/58
RGB: 51/51/51
PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black C
VIBRANT PEACH CREME CHARCOAL
Points of Light | Design & Brand Guidelines 2019
TYPEFACES
POINTS OF LIGHT BOLD
The primary logo typeface is a custom sans serif font called Points of Light BoldTM. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789(!@#$%&.,?:;)
Logo Typeface / Alternate Header
Points of Light | Design & Brand Guidelines 2019
TYPEFACES
GOTHAM
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.
Body
Header
Points of Light | Design & Brand Guidelines 2019
LOGO
SUB BRANDS
Points of Light | Design & Brand Guidelines 2019
LOGO
GENERATIONON
Knocked-out white on color usage1-color usage Full color usage