pointme.co

Solution

Table of contents:

Business model

Marketing & Sales

Competition

Finances

Problem

PROBLEMS in digital marketing

How to engage users?

How to manage multiple social media accounts?

Discounts Prizes Contests Samples

Community managers Online tools Outsourcing

Content quality Analytics

User generated content (UGC) Copywriting Creative approach

Online tools Market research

Easier handling of social media

channels

How Pointme solves these challenges?

Know precise user engagement

Track, manage and analyze data

Pointme tackles all these challenges by integrating all solutions in one platform which consists of web interface and mobile app which allows brands to:

PROCESS

BRANDS USERS POINTME

Web interface: Mobile app:

Emotional connection with favorite brand content creation rewards

Simplifying the whole process of creating and managing a marketing campaign.

Web interface features:

RESEARCH ANALYZE EXECUTION

- Collecting and filtering overall results of campaign and user data

Enables brands to track user content in which they are

mentioned as they happen

- Creation of campaign based on gathered data (campaign visible inside mobile app) - Promotion of the created campaigns on multiple social media channels

7

Real-time user mentions on Twitter, Instagram

and Facebook of:

• Your brand

• Your competitors

• Your users preferences and opinions

It allows you to track and measure fan activities based on engagement of their posts.

Research social media monitoring

8

Execute Creating a campaign:

• Add campaign name

• list reward which user gets

• cover photo

• location

• duration

9

Campaign created

Insights about users: • Demographics

• Engagement

• Reach

• Emotions

Analyze:

SECRET SAUCE:

Deeplinking feature:

Brands provide a direct link which enables users to access the campaigns without actually downloading the app.

Pointme web app

12

User opens the campaign without actually downloading the app.

13

Users join the campaign by taking a photo which follows the conditions set by the brand.

STEP 1:

Pointme web app

14

The taken photo is shared on the user`s personal social media profile thus promoting the brand.

STEP 2:

Pointme web app

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Step 3:

By doing so, the user gets a coupon which entitles

him to a reward from the brand.

Pointme web app

Step 4:

User uses coupon

Pointme web app

Pointme is a communication tool which gives brands real statistical data about their true fans based on user generated content and user`s behavior. We are using our coupon system to measure real-time conversion.

Pointme

„Now brands can finally know the realtime conversion of their campaigns.”

on FB

From July of 2015 till January of 2016.

package package package

-Mobile app -Full business interface analytics

Package 2 + white label app - Mobile app - Web interface execution feature

Mobile advertising:

TARGET CUSTOMER

Digital marketing agencies

Big brands

Companies which are oriented to digital marketing

CLIENTS

The most popular beer in the world The most popular travel agency in SEE

The biggest basketball club in Croatia The second best football club in Croatia

PARTNERS

The most popular beer in the world

The biggest creative agency in Croatia

The biggest sport marketing agency in Croatia

PIPELINE

The biggest company in Croatia

The biggest full service in SEE

Case studies:

25

Goal: Promote new console among teenagers who love to play games

200+ photos

70K+ organic reach on FB

Play Station 4

ZARA Goal: Promote brand among teenagers who love to wear

trendy clothes and be modern.

100+ photos

30K+ organic reach on FB

Competition

•Slide iz pitcha Reward systems + User generated solutions

Social media management + Monitoring

OUR TEAM

Mateo Stupičić

CEO

Juraj Zorić

CTO

Mateo Perčinić

Developers Dejan Mišljenović

Developer

Marko Pavičić

COO

Davor Pejić

Marketing

Luka Župarić

Marketing

Rebeka Posavec

Designer

Combined experience in sales, digital marketing and management / More than 10 years of combined experience in software development / 5 years of experience in graphic design

Till the end of 2016. .

MILESTONES

Market: Ex-Yugoslavia

Complete product Market: Italy

Market: Germany, Austria

January-August 2016. June 2016. August 2016. 2017.