Automated diabetes diary

For Gorilla Ventures @ Slush13

Diabetes is a growing epidemic

Global market:370 M diabetics, increasing$ 471 Bn expenditure - half a trillion!11 % of healthcare total cost for adults

Treatment: Goal to get blood glucose levels under control.Both medication and lifestyle changes required.Highly individual. Needs tracking and learning!

Competition / Existing tools

Current logbooksRequire manual entry of data and the reports are incomplete• How blood glucose, carbohydrate intake, activity and exercise,

medication, stress affect each other?• What are the short and long term trends?• What can diabetics with poor control learn from the ones that do well?Data too difficult to enter, results hard to interpret

Incomplete data Manual entry

Medtronic, Accu-Chek, DiaSend, Glooko, Mendor, SiDiary, iBGStar

X

MySugr, MyHealthWay.fi, onTrack X

Our approach: Collaboration

1. Let diabetics use the best tracker apps and gadgets available to collect the data

2. Integrate data from various sources to emerging Patient-Centric Health Information Exchanges (HIE)like Taltioni, Microsoft HealthVault, ...

3. Visualize the information to diabetics, their healthcare professionals, and healthcare organizations

Already in cooperation with MealTracker, Mendor, Moves, Taltioni, Wellmo, ...

Business modelDiabetics pay a recurring license fee

– Yearly fee easier to accept than a monthly one

Healthcare organizations pay a monthly fee per registered user– Effective individualized care– Rationalized test strip provision– Legislation

TeamMikael Rinnetmäki

Type 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment

Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation

Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching

AdvisorsPirjo Ilanne-Parikka, MD, Finnish Diabetes AssociationJorma Lahtela, MD, University of Tampere / University of Kuopio / TAYSPäivi Hannula, MD, PSHPAntti Virkamäki, MD, CMO, MendorAtte Vadén, MD, Koskiklinikka / MediverkkoJyrki Lähde, MD, Terveystalo

Reijo Syrjäläinen, Gorilla VenturesKimmo Rouhiainen, Protomo Startup Incubator

H2/13 H1/14 H2/14 H1/15 H2/15 H1/16 H2/16 H1/17 H2/17 H1/18 H2/18 H1/19

Personnel 3 5 8 15 45 60 65 70 80 90 110 130

Users 2 15 100 500 1500 3000 5000 8000 12K 20K 40K 60K

Organizations 0 0 2 5 8 25 30 35 40 80 150 250

Revenue (u) 0 0 .6k 8k 60k 120k 200k 320k 480k 800k 1.6M 2.4M

Revenue (o) 0 0 12k 20k 25k 250k 900k 9M 12M 24M 48M 72M

Revenue 0 12.6k 113k 1.4M 21M 124M

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Business Plan

Investment Opportunity

Looking for 250 k€, for a 9 % share, to– finalize product, start user trials– integrate more glucose meters, insulin pumps– make the first organization deals in Finland– prepare for next round in Q1 2015, for medical

device certification and international growth

Also for advice, connections, and experience

Startups in medtech, financial expertise

…making sense of diabetes trends

Go-to-market• Taltioni in Finland• Microsoft HealthVault in Sweden

– Want to be a diabetes solution in their portfolio

• Next generation EHR systems support patient-centric approaches (CGI HealthBox)– Want to be the diabetes solution in their catalogs

• Platforms are booming among the Quantified Self movement– Monitor these, see if they gain traction

• Diabetes organizations help somewhat in spreading the word, reaching consumers will still be tough

Motivation vs. FacilitationM

otiva

tion

Ability

High

Low

Hard to do Easy to do

Rock Health Startup ElementsBJ Fogg: Habit Design

http://youtu.be/YQjLOyguXSQ

Costs of Diabetes in Finland

CHC, in-patient23%

CHC, out-patient10%

Special care, in-pa-tient23%

Special care, out-patient

10%

Medication29%

Supplies5%

Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri