Emerging technologies: bridging personal and organisational uses

Image used under Creative Commons License from Edans

Maria Kutar

Marie Griffiths

And me Frances BellSome of our 250 students

Attribution Some rights reserved by centralasian

Attributed to Dan Zen Yutaka Tsutano

afronie

ModernDope (old account)Sispace at Salford

Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”

Search for yourself on http://www.123people.com/

What is out there about me?

Digital identity / footprint

Facebook covertly launches photo facial recognition software - that users have to opt out of

Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html

Preoccupations benrmatthews

Why are these services making the information available?

Pocket Magnifierfrom cobalt123 Separation of

form and content

By Axel Bührmann

Mick Roche

Accessibility

Develop (Simple) blogging skills

Web services and media

180 degree turn on Facebook“You are the product not the customer”

Need for active agency, privacy management

http://www.mattmckeon.com/facebook-privacy/

Your network knows more than you do

If you have connections who value you, you can ask direct questions – not too often!

14

Reflexivity

Reality Your thinking

shapes

shapes

Reality Your thinking

shapes

shapes

Getting closer = learning

theorypractice

Personal/ consumer Commercial/ producer

What can Social Media do for small businesses?

… almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.

Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.

Student social media consultantsIdentified opportunities for:MerchandisingSelling last minute tickets for eventsEnhancing customer relationsEtc.

http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/

Students work in groups to create digital strategy

Investigate business, plan strategy

Investigate technologies

Storyboard web site

Proof of concept site in WordpressAssessed in examination

  

Wordpress as Content Management System

Separation of form and content

Emerging Technologies module learning experiences

Multiple perspective thinking – consumer/producer, customer/ service providerInquiring and critical

approach

Active engagement and experimentation

NOT FIXED KNOWLEDGE