Piwik: An Analytics Alternative (Chicago Summit)
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Transcript of Piwik: An Analytics Alternative (Chicago Summit)
Piwik: An Analytics Alternative OpenSource Web Site Analytics for Digital Marketers
Open Analytics SummitChicago 2015
Agenda
Intro Piwik An Alternative Getting Started Questions
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Intro
Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy
Native Chicagoan BSBA - Finance, University of Illinois MBA - Marketing, Loyola University of Chicago
Author of Tip of the Spear Blog, Adjunct Prof
Viewthrough Measurement Consortium
Co-founder, Streams Online Media Development, Lilypad
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Intro
Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4
Open Source Applications Linux MySQL R for Statistics Open Office Wikipedia Arduino Drupal Piwik
Intro
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Piwik is an open analytics platform developed by a team of international programmers Initially released in 2007
It is globally used by individuals, companies and governments ranking #7 with 2.1% share #2 in Germany & Switzerland with 16% share.
Piwik is an alternative to Google Analytics and paid enterprise site analytics solutions
Piwik
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Free Web Analytics Platform Based on PHP& MySQL >1MM Web sites Globally >50 Languages >Share than Adobe, WebTrends and Coremetrics
combined New Releases Every Few Weeks
Piwik
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Piwik
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Piwik
Tracking API
Database
Analytics API
Email report
s
Piwik UI
Mobile App
PHP
JS
Python
Java
iOS Analytics Tracking Admin User
Two APIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics).
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Behavioral Data is Valuable Used for Retargeting and Lookalike Modeling Whether Cookies or Machine Fingerprinting Multi-device Universal IDs
Data Independence & Control
An Alternative
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Comparison
Facet Piwik Google AnalyticsLicense Open Source Limited
Data Hosting Your Choice, Host Anywhere
Installation Easy Very Easy
Interface Simple, Web-based Simple, Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server
Not Real-time, Fast
Customizable Extensive Limited
Data Sharing Its Your Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No11
Suspect
Link to Bid Manager for Remarketing Lists
Refusal to integrate S2S
Pervasive: Tag Manager, AdWords, GDN
Past History Search Not Provided WiFi Spying
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Data Collection Event-level, Automatic (Download ,Outlinks) Campaign Tracking, SEO-friendly, Can Leverage UTM
Reporting Adaptable Dashboard Widgets, Actual UV Trending Segments, User Opt-out, Page Speed Monitoring Real-time Reporting; Delivery via Mobile, Email
Optional Modules (MarketPlace)
Features
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Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms.
1. Identify Web hosting service with MySQL and PHP2. Download Piwik file to a local machine3. Unpack archive on the local machine4. Login (FTP ok), create a subdirectory, e.g. "/piwik"5. Upload local folders and files to subdirectory6. Open in Web browser and begin configuring7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; adding Web sites as simple as creating an instance and then adding page tags
Getting Started
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Finding good digital analysts is challenging
Piwik is very visual and easy to learn
Extensive information and documentation at Piwik.org
Getting Started
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What You Can Do…
Use Discuss Suggest Beta Test Support - http://crowdfunding.piwik.org/ Create Modules Develop Code
Getting Started
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Scott Respa – Open Analytics Summit
Maciej Zawadziński – Piwik.org
Brett Mowry – Second Act Marketing
Todd Kelsey - Consultant
Thank You!
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