Open analytics chicago 2014 piwik by d tassone
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Transcript of Open analytics chicago 2014 piwik by d tassone
¡ Intro¡ Piwik¡ An Alternative¡ Getting Started¡ Questions
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¡ Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy
¡ Native Chicagoan§ BSBA - Finance, University of Illinois§ MBA - Marketing, Loyola University of Chicago
¡ Author of Tip of the Spear Blog, Adjunct Prof
¡ Viewthrough Measurement Consortium
¡ Co-founder, Streams Online Media Development, Lilypad
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¡ Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4
Open Source Applications§ Linux§ MySQL§ R for Statistics§ Open Office§ Wikipedia§ Arduino§ Drupal§ Piwik
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¡ Piwik is an open analytics platform developed by a team of international programmers§ Initially released in 2007
¡ It is globally used by individuals, companies and governments ranking #7 with 2.1% share§ #2 in Germany & Switzerland with 16% share.
¡ Piwik is an alternative to Google Analytics and paid enterprise site analytics solutions
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¡ Free Web Analytics Platform¡ Based on PHP& MySQL¡ >1MM Web sites Globally¡ >50 Languages¡ >Share than Adobe, WebTrends and Coremetrics combined¡ New Releases Every Few Weeks
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Tracking API Database Analytics
API
Email reports
Piwik UI
Mobile App
PHP
JS
Python
Java
iOS Analytics Tracking Admin User
Two APIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics).
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¡ Behavioral Data is Valuable§ Used for Retargeting and Lookalike Modeling§ Whether Cookies or Machine Fingerprinting§ Multi-device Universal IDs
¡ Data Independence & Control§ Can be used for secure Intranet,
Extranet applications§ Opt-out capability
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Facet Piwik Google AnalyticsLicense Open Source Limited
Data Hosting Your Choice, Host Anywhere Google
Installation Easy Very Easy
Interface Simple, Web-based Simple, Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server Not Real-time, Fast
Customizable Extensive Limited
Data Sharing Its Your Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No
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¡ Link to Bid Manager for Remarketing Lists
¡ Refusal to integrate S2S
¡ Pervasive: Tag Manager, AdWords, GDN
¡ Past History§ Search Not Provided§ WiFi Spying
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¡ Data Collection§ Event-level, Automatic (Download ,Outlinks)§ Campaign Tracking, SEO-friendly, Can Leverage UTM
¡ Reporting§ Adaptable Dashboard Widgets, Actual UV Trending§ Segments, User Opt-out, Page Speed Monitoring§ Real-time Reporting; Delivery via Mobile, Email
¡ Optional Modules available in MarketPlace§ Tracking opt-out functionality
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Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms.
1. Identify Web hosting service with MySQL and PHP2. Download Piwik file to a local machine3. Unpack archive on the local machine4. Login (FTP ok), create a subdirectory, e.g. "/piwik"5. Upload local folders and files to subdirectory6. Open in Web browser and begin configuring7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; adding Web sites as simple as creating an instance and then adding page tags
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¡ Finding good digital analysts is challenging
¡ Piwik is very visual and easy to learn
¡ Extensive information and documentation at Piwik.org
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What You Can Do…
¡ Use¡ Discuss¡ Suggest¡ Beta Test¡ Support - http://crowdfunding.piwik.org/¡ Create Modules¡ Develop Code
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¡ Scott Respa – Open Analytics Summit
¡ Maciej Zawadziński – Piwik.org
¡ Brett Mowry – Second Act Marketing
¡ Todd Kelsey - Consultant
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Contact: Domenico Tassone▪ [email protected]
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