Intro to Piwik project - 2014

40

description

Piwik is an open web analytics platform.

Transcript of Intro to Piwik project - 2014

Page 1: Intro to Piwik project - 2014
Page 2: Intro to Piwik project - 2014

What is Piwik?

Page 3: Intro to Piwik project - 2014

Web-Analytics Platform

based on PHP 5.3 & MySQL

Page 4: Intro to Piwik project - 2014

500k websitesall over the world

Page 5: Intro to Piwik project - 2014

50+ languagesmore than 100+ translators

You can use Piwik in: አማርኛ, العربية, Беларуская, Български, Català, Česky, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español, Eesti keel, Euskara, فارسی, Suomi, Français,

Galego, עברית, Hrvatski, Magyar, Bahasa Indonesia, Íslenska, Italiano, 日本語, !"#$%&',

한국어, Lietuvių, Latviešu, Norsk (bokmål), Nederlands, Norsk (nynorsk), Polski, Português brasileiro, Português, Română, Русский, Slovensky, Slovenščina, Shqip, Srpski, Svenska,

!"#, ภาษาไทย, Türkçe, Українська, 简体中⽂文, 繁體中文

Page 6: Intro to Piwik project - 2014

Free Software

Page 7: Intro to Piwik project - 2014

Actively developed

Page 8: Intro to Piwik project - 2014

œš‘“›⁸To create, as a community, the leading international open source web analytics platform,

that gives every user full control of their data.’”⁹

Page 9: Intro to Piwik project - 2014

QualityContinuous Integration on Travis CI

Page 10: Intro to Piwik project - 2014

SecurityCode Reviews, Bug Bounty Program

and external audits

Page 11: Intro to Piwik project - 2014

Why Web Analytics?

Page 12: Intro to Piwik project - 2014

Learn about your audience

• Who are your visitors or customers

• What are they doing

• How they found your website

• ... and much more

Page 13: Intro to Piwik project - 2014

It helps you to

• understand your visitors

• improve the navigation and usability

• identify the value of marketing campaigns

• track Ecommerce sales

Page 14: Intro to Piwik project - 2014

Features

Page 15: Intro to Piwik project - 2014

Dashboards

Page 16: Intro to Piwik project - 2014
Page 17: Intro to Piwik project - 2014

Real TimeReal-Time Map & Visitor Log

Page 18: Intro to Piwik project - 2014

Page Speed

Page 19: Intro to Piwik project - 2014
Page 20: Intro to Piwik project - 2014

Site Search

Page 21: Intro to Piwik project - 2014
Page 22: Intro to Piwik project - 2014

Scheduled Reports

Page 23: Intro to Piwik project - 2014
Page 24: Intro to Piwik project - 2014

Google2PiwikImport Google Analytics data to keep your history

Page 25: Intro to Piwik project - 2014

• Real time data updates • Customizable Dashboard Ẅ— and create new dashboards as you see fit! • All Websites Dashboard • Beautiful historical reports, we call this feature Row Evolution • Analytics for Ecommerce • Ecommerce ẃ–‚„ including abandoned carts and products & categories • Goal conversion tracking • Track custom variables • Track Searches done on your internal search engine (Site Search Analytics) • Geo Locate your visitors • Visitors World Map: View the visitors statistics by Country, Region, City. • Real time World Map • Pages Transitions: • Page Overlay • Site Speed and Load time, page speed reports • Custom Segments Editor: • Automatic tracking of file downloads • Automatic tracking of clicks on external website links • Optional tracking of 404 pages • Analytics campaign tracking • Automatically detects Google Analytics campaign parameters in your URLs • More than 800 Search Engines tracked • Scheduled email reports (PDF and HTML reports) • Embed reports in your app or website, 40+ Widgets available… • … or embed (beautiful) PNG Graphs in any custom page, email, or app! • Optionally make your statistics public • No data limit, you can keep all your data FOREVER.. • Data Export & APIs • Data Export in Excel, XML, Json and more! • Fully-featured analytics API • Administration API (REST) • Log Analytics: Import and Analyze your Server Logs • Reprocess historical data from your server logfiles • Report server errors and other http status codes • Track and identify search engine and other bots • Keep your data private on your server • Technical • Compatible with Windows, MacOs, Linux, Solaris, IIS, Apache, Nginx, ... • 5 Minute installation • Different one click Installation options • Easy One Click Update • Strong focus on software security & excellent track record • Strong focus on software Quality Assurance & testing

• Compatible with high traffic websites • Supports servers behind proxies and works in a load balanced architecture • Works for Intranet websites • User Privacy • Privacy compliant web analytics • Setting to anonymise your visitors’”⁹ IPs • Iframe included to let your visitor opt-out of Piwik tracking • DoNotTrack support by default • Use 1st party cookies by default, with an option to enable third party cookies • Create text annotations in your Graphs, to annotate particular events • Administration Options • Manage unlimited users • Set user access to multiple websites • Manage unlimited websites • Exclude IPs and IP ranges • Exclude URL parameters • Timezone support, for each website • Supports 100+ currencies • Powerful options to White Label Piwik • Upload your custom logo for UI and email reports • Automatically delete old logs and old data reports to keep you db size small • Integrates with more than 40 CMS, web frameworks or Ecommerce shops • More advanced user settings! • More Goodness! • Official Piwik Mobile app for Android and iOs smartphones • Free community support forums • Professional consultation services • 50+ languages available • Let your customers and clients sign up to your Piwik • Google Analytics data importer • 100% FREE Software (Open Source, GPL license) • Compatible with commercial uses • Tracking API • By default, we recommend the Javascript Tracking API • Asynchronous code for faster page loads • Track & record any data using the REST Tracking API • PHP, iOS, Java & Python Tracking API Client • Track custom page URLs and page titles • Track subdomains • Supports both 1st party cookies (default) and 3rd party cookie (optional) • Import your Apache, Nginx, IIS server logs for processing in Piwik! • Track server speed generation time for each Page view • Supports pages encoded in unicode (for example, UTF-8)

Lots of other features

Page 26: Intro to Piwik project - 2014

How does it work

Page 27: Intro to Piwik project - 2014

Tracking API

Database Analytics API

Email

Piwik UI

Mobile App

PHP

JS

Python

Java

iOS

Tracker Consumer

Page 28: Intro to Piwik project - 2014

Integrate Piwik

Page 29: Intro to Piwik project - 2014

Unique Advantages

Page 30: Intro to Piwik project - 2014

Own your data

Page 31: Intro to Piwik project - 2014

Privacy featuresCompliance with privacy regulations

Page 32: Intro to Piwik project - 2014

The new AWStatsImport your server logs

Page 33: Intro to Piwik project - 2014

No limitationsUnlimited websites, dashboards & users

Page 34: Intro to Piwik project - 2014

Open analytics platform

Fulfill your needs with Plugins & Themes

Page 35: Intro to Piwik project - 2014

Award WinnerNZ Open Source Software Awards

Page 36: Intro to Piwik project - 2014

Future

Page 37: Intro to Piwik project - 2014

MarketplaceSearch for Plugins & Themes and install them in one click

Page 38: Intro to Piwik project - 2014

User level reportingDetailed visitor information

Page 39: Intro to Piwik project - 2014
Page 40: Intro to Piwik project - 2014

Thank you

• http://piwik.org • http://github.com/piwik/piwik