Pinterest brands

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Transcript of Pinterest brands

  • 1. for brands

2. Pinterest Joins Twitter And Facebook AsThe Newest Self-Expression Engine - 3. What is it? Pinterest is a virtual pinboard whichallows users to organize and sharebeautiful and interesting contentthey find on the web. 4. What is it? (business edition) Its a beautiful platform for storingand sharing your brands imageswhich helps drive traffic to yourcompany website or even help sellproducts 5. Mission Pinterests goal is to connect everyone in the world throughthe things they find interesting. 6. Pinterest states; People use pinboards to plan their weddings, decorate theirhomes, and share their favorite recipes. 7. How does it work? Create or upload a pin Create a pinboard ofFollow people or justwith an image or video your interest, categorize the pinboards you like all your pins and start sharing 8. Users can follow whatsrelevant or interesting tothem, not everythingfriends share 9. Users can also pin on the go 10. Functions? Users can pin, re-pin, follow, like and create boards ofinterests. 11. Hot for Brands? 12. More than 10 million unique pinners 13. Fastest Growth in Internet History Launched in 2010 Pinterest is the fastest growing web site inthe US. in all categories (except for services like Google+ andYahoo which have a user base) 14. Hot for Business? Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and Google+ combined! (shareaholic) In the last 6 months saw %446 increase in traffic driven through pinterest 15. Sample Brand ProHiles 16. Brand ProHiles Companies from all industries, publishing to food/drink, automotive to clothing and others can share cool and inspiring images of all kinds. Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide. Think great products, inspirations, corporate and social responsibility 17. Mashable Think of mashable! now remove the long articles Shares gadgets, web humor, infographics, social media and much more 18. Mashable 19. Shopping Sites Shopping sites could easily integrate items to Pinterest and drive both traffic to their site and lead to purchase Take Etsy, an online handmade/vintage shopping site Brand profile already has over 40.000 followers Etsy shares purchasable items, gift ideas and inspirations Price tagged images are directly linked to purchase 20. Etsy 21. General Electric GE develops technologies that lead to better life Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks 22. General Electric 23. Fashion Brands I think there are tremendous opportunities for Fashion brands with Pinterest An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit 24. Fashion Brands 25. University ProHiles Imagine what itd be like for students if they had the chance totake a detailed look at college life before they applied withouthaving to signup for a campus tour 26. UCLA 27. Take aways Great potential for retailers Boost your brand image by sharing cool but relevant images If you have a catalogue this is one opportunity to digitize it Inspire people and generate a viral effect Generate lead, find out whats interesting for users Never SPAM your followers Share whats interesting and drive traffic to your website Pin, re-pin and like other users images that you find relevant Brands that only share own content are uninteresting Keep in mind, social network rules apply 28. Thank You You may also be interested in Facebook Timeline for BrandsBulent | | |