MessagingFrom!Deployment!to!Enrichment

Guy ReifferVP Colibria Marketing

Agenda

• Messaging Market today • Building communities• Moving from deployment to

enrichment– App Center– Social Network Gateway

• Conclusions

Colibria!at!a!glance

• The!leading!Messaging,!Presence!and!Social!Network!Gateway!provider

• SIP!&!IMPS!based!solutions• App!Center!and!Social!Network!Gateway!add!value!to!

Messaging!services• RCS!Portfolio!of!SIP!IM,!Presence!&!Network!Address!Book

• Rapid!growth!since!inception!in!2000

• Over!30!customers!with!addressable!base!of!350!million!subscribers!worldwide

• Strong!customer!growth!globally!with!increasing!momentum!in!the!Americas,!Africa!and!Asia

•Headquartered!in!Norway,!with!offices!in!the!UK,!Spain,!Malaysia,!Belgium,!USA,!Singapore!and!the!Philippines

•Funded!by!long!term!investors

Messaging!Market

North AmericaHigh Growth SMS phase

Converged services emerging. Hub is key

Latin AmericaStrong requirement for IMPS. Apps &

Hubbing key

EuropeIMPS deployed

Strong RCS

AfricaStrong Competitive

market for IMPS service providers.

Content is key

S E AsiaMixed market of

IMPS & SIP. Content key

C & S AsiaIMPS & 3rd Party IM

Popular. Interconnect key.

Building communities

• Accessibility from first use• Community size (interconnect)• Community interest

• Content• Developers• Chat rooms

• Single access to multiple communities

• Messaging• Social networks

The need for interconnect to maximise community

• Messaging!hub!key!in!expanding!community

• Inter"operator!messaging!and!presence

• Legacy!continuity• Traditional!IM• Security

– Anti!Virus– Anti!Spam

Operator A(SIP SIMPLE)

Operator C(SMS / MMS)

Operator B(IMPS)

IM Communities

IMPRESENCE SMS-MMS

IMPRESENCE

SMS-MMS

SMS-MMS

IMPRESENCE

Messaging Hub

Agenda

• MIM Market today • Key points in rolling out service• Moving from deployment to

enrichment– App Center – Social Network Gateway

• Conclusions

Building communitiesApplications

• Apps!appear!as!a!contact!in!user’s!contact!list!and!act!as!an!interface!to:

• Social!networks• Internet!instant!messaging• Content• Applications!and!games

• Always!available!to!the!user

• Intuitive!IM"based!interaction

• Access!point!for!premium!content!driving!revenue

• Instant!delivery!of!new!services

• Strengthens!customer!relationship

3rd party SIPClients

RCS NativeClients

ColibriaClients

Building communitiesApplications

• Hosted!App!Center

• allows!operator!to!launch!new!services!without!additional!integration

•Existing!messaging!client!

• ensures!maximum!handset!coverage

• Apps!can!be!free!or!charged!via

• Premium!SMS• Local!Billing!App• or!CDR

Apps!available

Facebook™

Flickr™

Twitter™

Windows!Live!Messenger™

Yahoo!!Messenger™

ICQ™

Google!Talk™

Weather™

Google!Map™

Stocks

Shopping

Currency

Translate

Email

Alice!AI!buddy

Social!networks

•Mobile!phone!is!becoming!a!hub!for!consuming!&!publishing!to!social!networks

•But!Colibria!YouGov survey!Dec!2008•Only!9%!of!Social!Network!users!access!through!mobile•65%!use!the!browser•39%!think!push!updates!would!improve•78%!use!messaging!within!Social!network

•Interactive!mobile!service!is!required!to!access!multiple!social!networks

Social!networksSocial!Network!Gateway

• Integrate!once!/!Access!multiple!social!networks

• Uses!existing!messaging!client!or!any!embedded!or!3rd party!SIP!client

• Combines!messaging!and!social!network!experience!in!a!single!UI

•Interactive!delivery!of!key!social!features:

• Lifestream &!‘Pokes’• Post!content/photos• Jump!off!to!full!site!if!required

•Single!setting!of!status!across!messaging!and!social!networks

•Post!pictures!to!multiple!sites 3rd party SIPClients

RCS NativeClientsColibria Clients

Network!Address!Book

• Merge!contact!lists!from!Phone,!Internet!IM!and!Social!networks

• Users!can!edit!their!profile!online– Control!what!to!synchronise– Public!or!private!profiles– Create!ad"hoc!or!network!contacts

• Search!on!any!field!of!public!profiles– Search!also!on!interests,!groups!

etc.

Demonstration

Conclusions

• Messaging!communities!have!now!been!deployed

• Users!can!now!interact!with!applications

• Applications!drive!usage

• Social!Network!integration!builds!extended!communities

• Can!be!achieved!independent!of!underlying!SIP!or!IMPS

• Seamless!Hub!removes!barriers!and!delivers!scalability