Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local...

Confidential document – All rights reserved – Leadformance 2013

Web 2 Shop

Solutions for your Web-to-store strategies

Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales…

Introduction


The most trusted

Web-to-Store solution

150 000 Retail locations130 Clients

110Countries

80 Millions Visitors redirect to your stores

Web 2 Shop

170 Millions Pages views


A few figures about web to store

Confidential document – All rights reserved – Leadformance 2013 Source : Fullsix Retail 2012

83% of purchases

are made in-store

http://www.group.fullsix.fr/fr/actus/press-release/ropo-etude.aspx


88% of consumers research online

before purchasing offline

Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012

44% of visitors

use the internet to find

the closest retail location


54% of web users look for

online vouchers to

then use them in-store


80% of web users have

already used a digital

voucher in a store


55% of consumers

use at least 2 devices in the

course of each purchase


Consumers with PCs, smartphones and

tablets do more than 21 local searches per week, or an average

of 3 searches a day

Yp survey – How Consumers Are Using Local Search

http://img2.yp.com/radiant/radiant_assets_49232_YP_StreetFight_Local_Search_Report.pdf

Confidential document – All rights reserved – Leadformance 2013 Source : Chikita Insights October 2012

1 of 4 Google searches

are local searches

my boutique Paris

http://insights.chitika.com/2012/local-search-study/

Confidential document – All rights reserved – Leadformance 2013 Source : Google June 2011

1/3mobile searches

are local searches


53% of

mobile searches have local intent (Microsoft)


62% smartphone users use their phone

on the street or on the go (at least once before their purchase)



57% Smartphone users look for local

info at least once a week

25% look for local info daily

my store Aix en Provence

Source: Google’s Think Insights Databoard


76% smartphone users

do online research while in a store


Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012

94% of clicks

are made through SEO

http://econsultancy.com/fr/blog/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic

Confidential document – All rights reserved – Leadformance 2013 Source : search engine watch

of savings

for your70%paid search budget

Up to

http://searchenginewatch.com/article/2103579/Balancing-Your-Paid-Organic-Keywords


What we do for you:

Transforming online traffic into offline results


achieved

x3 conversion rate for MIDAS car service centres


increased “in agency” revenues

by 64% within one yearfor Carlson Wagon Lit Travel (HAVAS Fr)


BRIDGE multiplied

SUBARU’s daily testdrives

by 4 in only 7 months


BRIDGE generated

10x more local SEO trafficin less than 2 years for PULSAT


BRIDGE multiplied by 5

Orange’s local internet traffic in less than 1 year


helped OPTICAL CENTER to increase

in-store visits by 30%in just one year thanks

to local e-vouchers policy


BRIDGE

counts for11%of total ecommerce revenues

for Gitem EURONICS France


BRIDGE generated

+ 12,000 in-store visitors per monthfor BOULANGER outlets

28


x10in 1 year

Local traffic

increase

*Mean values observed for our clients

Variation from M+1, with M+1 = first full month live BRIDGE local pages

1 3 6 9 12 15 18 21 24

29

29


Source : Converteo

Store Locator visits

translate into

revenues for your stores

1 4 7 10 13 16 19 25 28 31 34 37 40 43 46 49 52

Source : Havas Voyage

Offline sales

Store Locator visits

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

30

http://www.converteo.com/files/livre_blanc_converteo_cross-canal.pdf

Confidential document – All rights reserved – Leadformance 2013 *Source : Wordstream 2012

offers the most attractive

customer acquisition cost

on the market

Google Search 0,41€ Google Display 0,27€*

Web 2 Shop

http://bryaneisenberg.com/wp-content/uploads/2012/10/google-adwords-benchmarks.png?9d7bd4


Store Locator

Product Locator

Coupons

Lead Generation

Click & Collect

Pick up in-store

clearance sales

Private sales

Whatever your

Web-to-Store strategy is

BRIDGE meets your needs

32


EconomicalBRIDGE provides an elevated ROI whatever your commitment level is...

EvolvingBRIDGE evolves with your customers!

Don’t wait any longer…

SimpleEnter cross-channel dimension without touching your existing web.

minimum risk!


Clients examples


Store Locator

Best UX dealer locator with geolocation features


Store Locator

The dealer locator is a base camp for conducting local digital marketing actions:

appointments, vouchers, promotions…


Coupons

Local vouchers publication is a built in feature of BRIDGE

DOWNLOAD YOUR COUPON

* Available from Monday to Wednesday

10%OFF


Mobile Store Locator

38

A fully responsive design for an optimized

mobile user experience


iPad Store Locator

39

Designed for tablets


Facebook Store Locator

40

Facebook app included to offer the best FB

dealer locator experience to your

customers


Product Locator

41

Where to buy widget can

display the stock level on

each page of your website

and can be associated with

a particular action (e.g.

reserve, buy…)


Click & Collect / Pick up in store

42

BRIDGE can be used to easily deploy a pick up in store feature


Mobile Click & Collect

43

Click & Collect and

product reservation

features are also

compatible with

smartphones


Clearance sales on local pages

44

Local pages generated

by BRIDGE can be

used to display a

selection of products

available locally with

the possibility to add a

reservation module

Reserve this productName

Email

Phone number

Receive coupons by email. We will not communicate your information to third parties.

Reserve this product

Complete this product reservation

1. You will receive a confirmation email

2. The product will be put on hold for 3 days

3. To collect your purchase, go to the store customer service counter with your ID and the confirmation email


An intuitive back office


96% client satisfaction

Why not you?

46


For further information please contact

[email protected]

Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local...

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Transcript of Pierre-Andre Pochon, Leadformance - Solocal Group UK Event "How To Drive Online Traffic To Local...