Future Trends for Local Retail 2014 - Solocal Group UK event 27 Feb 14

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etc Venues Paddington | London 19th November 2013 Solocal Group: Future Digital Trends “for local retail” 2014 Edition Dylan Fuller, co-founder LSS entre Point Tower, 27 Feb14

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Future Digital Trends for Local Retail 2014 Edition. Social Media, Mobile, Online-to-Offline and Omni Channel.

Transcript of Future Trends for Local Retail 2014 - Solocal Group UK event 27 Feb 14

Page 1: Future Trends for Local Retail 2014 - Solocal Group UK event 27 Feb 14

etc Venues Paddington | London19th November 2013

Solocal Group:

Future Digital Trends“for local retail”2014 Edition

Dylan Fuller, co-founder LSS

Centre Point Tower, 27 Feb14

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Top Trends for 2014

• Social Media

• Mobile

• Online-to-Offline

• Omni Channel

4 areas 10 key trends

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Social Trends (2)

•Content Strategy

•Emerging Platforms

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Social Media: Engaging Content

Source: Internet Trends, KPCB Meeker/Wu May 2013

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Social Media: Emerging Platform(s)

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Mobile Trends (3)

• Momentum continues – all demographics

• Real mobile consumers – mobile 1st, mobile-only and mainly mobile users

• Rise of mobile enabled local commerce

Mobile and its impact on the local and retail sectors continues to be the big story 2014

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Mobile: Smart Momentum

• 57% to 66%+ penetration across ‘EU5’

• Nearly 140 million people

*Source Neilson / comScore / Ofcom

• Numbers higher for those under 35

• 62% for 12-15 year olds in the UK

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Mobile: Really Useful Consumption

*Source Ericsson Mobility Report

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Mobile: Commerce Goes Local• Smart next-gen apps accelerate, but still

mainly dense urban opp

• Online booking, offline fulfilment

• New marketplaces enabled by mobile and local

• Ubiquitous and micro payment options

• Collaborative consumption

• What’s next …

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Online-to-Offline (3)

• Consumer expectations

• Indoor mapping / In-store technology

• Scannables

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Online-to-Offline: ‘great’ Expectations

Support O2O – or customers will find work-arounds (hacks)

O2O sales 10x pure e-commerce

*Source Local Social Summit 2014

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Online-to-Offline: Indoor & In-Store

Real world analytics and indoor mapping – emerging fast

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Online-to-Offline: Get Scanning

Fulfilment and apps: tickets, coupons, payments, orders …

Discovery and info: url, compare, details, notes …Sharing and amplification: social, content, check-

ins …

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Omni-Channel (2)

• Connected consumers – multi-screen and dual screen; everywhere and all the time

• Attention challenge

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Omni-Channel: Path to Purchase

*Source Google Multi Screen World

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Omni-Channel: Mind the Gap

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Omni-Channel: Attention Challenge

• Media channels continue to fragment

• Consumers split across the day, across devices

• Lots of media / app noise

• Need to develop a wow factor to get noticed

• Local retail has to work harder and smarter

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Contact Info

Dylan Fuller

[email protected]

@afullerview

M: 0797 414 4352