Petr Kolář, Bohemia Interactive

DLC StrategyUsed for Arma 3

Petr KolářBohemia Interactive - Project Lead

01 CONTENT / 02

• Our scope• Domain analysis• Implementation• Public Reception• Questions

What’s in

01 OUR SCOPE

01 OUR SCOPE / 04

• Founded in 1999• Over 260 employees now• 6 offices worldwide• Curiosity, Creativity, Community

Bohemia Interactive

01 OUR SCOPE / 05

Bohemia Interactive

01 OUR SCOPE / 06

• Released in 2013• Authentic military sandbox game• Large terrains• Own proprietary engine• Moddable series with a large community• Platform for extensions

Arma 3

02 DOMAIN ANALYSIS

02 DOMAIN ANALYSIS / 08

Standard Approach


Standard Approach


Arma 2 Strategy


Notable Games

03 IMPLEMENTATION

03 DESIGN PROCESS / 015

• No split on servers• No visual degradation• No data separation• Future-proofing for features• Generous, but not for free

Goals


Same Data


Protection

• Encrypted data format• Texture Samples for community

04 IMPLEMENTATION / 018

Free Features


Paid Assets


Communication

• Development blogs• Testing DLC with charity• Community Survey


No split on servers No visual degradation No data separation Future-proofing for features Generous, but not for free

Goals

04 PUBLIC RECEPTION

05 PUBLIC RECEPTION / 023

• 65 % like the strategy according to Survey• Vocal minority wants everything for free• Price level communication• Charity vs. Military

Community


Reactions


• Be generous• Communication is the key• Do the research• Validate the outcomes

Takeaways


Apex Expansion More DLCs

Project ArgoEarly Access

Bohemia Incubator

Make Arma Not War

Community Management

Questions?

Development BranchHiring

THANK YOU

[email protected]@lathspel

Petr Kolář, Bohemia Interactive

Business

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