Page 1

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

GLOBAL MARKET PERSPECTIVE

World Recent Past, Current & Future Analysis for Pet Foods by Geographic Region –

Independently Analyzed with Annual Sales Figures in US$ Million

for Years 2009 through 2017

Region/Country 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.97 Canadian Dollars, 80.54 Japanese Yen, 0.69 Euro, 0.62 British Pound and

27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines,

Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 2

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Historic Review for Pet Foods by Geographic Region – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Region/Country 2003 2004 2005 2006 2007 2008 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany,

Greece, Hungary, Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden,

Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New

Zealand, Philippines, Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and

The UAE) and Africa.

ANALYTICS WITHHELD

Page 3

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World 15-Year Perspective for Pet Foods by Geographic Region – Percentage Breakdown of

Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Region/Country 2003 2010 2017

Region/Country 1 0.00 0.00 0.00

Region/Country 2 0.00 0.00 0.00

Region/Country 3 0.00 0.00 0.00

Region/Country 4 0.00 0.00 0.00

Region/Country 5 0.00 0.00 0.00

Region/Country 6 0.00 0.00 0.00

Region/Country 7 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 4

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Recent Past, Current & Future Analysis for Cat Food by Geographic Region –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Region/Country 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.97 Canadian Dollars, 80.54 Japanese Yen, 0.69 Euro, 0.62 British Pound and

27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines,

Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 5

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Historic Review for Cat Food by Geographic Region – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Region/Country 2003 2004 2005 2006 2007 2008 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand,

Philippines, Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middl e East (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 6

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World 15-Year Perspective for Cat Food by Geographic Region – Percentage Breakdown of

Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Region/Country 2003 2010 2017

Region/Country 1 0.00 0.00 0.00

Region/Country 2 0.00 0.00 0.00

Region/Country 3 0.00 0.00 0.00

Region/Country 4 0.00 0.00 0.00

Region/Country 5 0.00 0.00 0.00

Region/Country 6 0.00 0.00 0.00

Region/Country 7 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 7

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Recent Past, Current & Future Analysis for Dog Food by Geographic Region –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Region/Country 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.97 Canadian Dollars, 80.54 Japanese Yen, 0.69 Euro, 0.62 British Pound and

27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines,

Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 8

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Historic Review for Dog Food by Geographic Region – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Region/Country 2003 2004 2005 2006 2007 2008 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand,

Philippines, Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle E ast (Iran, Iraq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 9

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World 15-Year Perspective for Dog Food by Geographic Region – Percentage Breakdown

of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Region/Country 2003 2010 2017

Region/Country 1 0.00 0.00 0.00

Region/Country 2 0.00 0.00 0.00

Region/Country 3 0.00 0.00 0.00

Region/Country 4 0.00 0.00 0.00

Region/Country 5 0.00 0.00 0.00

Region/Country 6 0.00 0.00 0.00

Region/Country 7 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 10

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Recent Past, Current & Future Analysis for Other Pet Food by Geographic Region –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Region/Country 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.97 Canadian Dollars, 80.54 Japanese Yen, 0.69 Euro, 0.62 British Pound and

27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

Other pet foods include birds, fish, and other small animals.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,

Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines,

Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Iraq, Israel, Kuw ait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 11

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World Historic Review for Other Pet Food by Geographic Region – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Region/Country 2003 2004 2005 2006 2007 2008 % CAGR

US 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Canada 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Japan 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asia-Pacific 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Latin America 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of World 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

Other pet foods include birds, fish, and other small animals.

Countries analyzed under Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece,

Hungary, Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey

and The UK.

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand,

Philippines, Singapore, Taiwan and Thailand.

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Countries analyzed under Rest of World include Middle East (Iran, Ir aq, Israel, Kuwait, Saudi Arabia, Syria and The UAE) and Africa.

ANALYTICS WITHHELD

Page 12

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

World 15-Year Perspective for Other Pet Food by Geographic Region – Percentage

Breakdown of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Region/Country 2003 2010 2017

Region/Country 1 0.00 0.00 0.00

Region/Country 2 0.00 0.00 0.00

Region/Country 3 0.00 0.00 0.00

Region/Country 4 0.00 0.00 0.00

Region/Country 5 0.00 0.00 0.00

Region/Country 6 0.00 0.00 0.00

Region/Country 7 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 13

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

THE UNITED STATES

Pet Category in the US Market (2010): Percentage Breakdown of Pet Preference by Type

(NAME WITHHELD)

Pet Type % Share

Pet Type 1 0.00

Pet Type 2 0.00

Pet Type 3 0.00

Pet Type 4 0.00

Pet Type 5 0.00

Pet Type 6 0.00

Pet Type 7 0.00

Total 0.00

ANALYTICS WITHHELD

Leading Players in the US Pet Food Market (2010): Percentage Breakdown of Value Sales

(NAME WITHHELD)

Company % Share

Company 1 0.00

Company 2 0.00

Company 3 0.00

Company 4 0.00

Company 5 0.00

Company 6 0.00

Company 7 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Page 14

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Leading Brands in the US Wet Cat Food Market (2010): Percentage Breakdown

of Value Sales (NAME WITHHELD)

Brand % Share

Brand 1 0.00

Brand 2 0.00

Brand 3 0.00

Brand 4 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Leading Players in the US Dry Cat Food Market (2010): Percentage Breakdown

of Value Sales (NAME WITHHELD)

Player % Share

Player 1 0.00

Player 2 0.00

Player 3 0.00

Player 4 0.00

Player 5 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Leading Brands in the US Dry Cat Food Market (2010) (NAME WITHHELD)

Brand % Share

Brand 1 0.00

Brand 2 0.00

Brand 3 0.00

Brand 4 0.00

Brand 5 0.00

Brand 6 0.00

Brand 7 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Page 15

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Leading Players in the US Wet Dog Food Market (2010): Percentage Breakdown

of Value Sales (NAME WITHH ELD)

Company % Share

Company 1 0.00

Company 2 0.00

Company 3 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Leading Brands in the US Dry Dog Food Market (2010): Percentage Breakdown

of Value Sales (NAME WITHHELD)

Brand % Share

Brand 1 0.00

Brand 2 0.00

Brand 3 0.00

Brand 4 0.00

Brand 5 0.00

Brand 6 0.00

Brand 7 0.00

Brand 8 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Leading Players in the US Dry Dog Food Market (2010): Percentage Breakdown of Value

Sales (NAME WITHHELD)

Player % Share

Player 1 0.00

Player 2 0.00

Player 3 0.00

Player 4 0.00

Player 5 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Page 16

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Leading Cat Snack/Beverage Brands in the US (2010): Percentage Breakdown of Value Sales

(NAME WITHHELD)

Brand % Share

Brand 1 0.00

Brand 2 0.00

Brand 3 0.00

Brand 4 0.00

Brand 5 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Cat/Dog Food Retail Distribution Channels in North America (2010): Percentage Share

Breakdown (NAME WITHHELD)

Distribution Channel % Share

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Others 0.00

Total 0.00

2009: GIA Estimates

ANALYTICS WITHHELD

Page 17

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

US Recent Past, Current & Future Analysis for Pet Foods by Product Segment – Independently

Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

ANALYTICS WITHHELD

Page 18

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

US Historic Review for Pet Foods by Product Segment – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

ANALYTICS WITHHELD

Page 19

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

US 15-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of Value

Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICSV WITHHELD

Page 20

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

CANADA

TABLE 37: Canadian Recent Past, Current & Future Analysis for Pet Foods by Product Segment -

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.97 Canadian Dollars.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

ANALYTICS WITHHELD

Page 21

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

TABLE 38: Canadian Historic Review for Pet Foods by Product Segment – Independently

Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

ANALYTICS WITHHELD

Page 22

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

TABLE 39: Canadian 15-Year Perspective for Pet Foods by Product Segment – Percentage

Breakdown of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 23

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

JAPAN

Japanese Recent Past, Current & Future Analysis for Pet Foods by Product Segment –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 80.54 Japanese Yen.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

ANALYTICS WITHHELD

Page 24

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Japanese Historic Review for Pet Foods by Product Segment – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

ANALYTICS WITHHELD

Page 25

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Japanese 15-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown

of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 26

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

EUROPE

TABLE 53: Cat/Dog Food Retail Distribution Channels in Western Eur ope (2010):

Percentage Share Breakdown (NAME WITHHELD)

Distribution Channel % Shares

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Distribution Channel 5 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

TABLE 54: Cat/Dog Food Retail Distribution Channels in Eastern Europe (2010): Percentage

Share Breakdown (NAME WITHHELD)

Distribution Channel % Shares

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Distribution Channel 5 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

TABLE 55: Leading Players in the European Pet Foods Market (2010): Percentage

Breakdown of Value Sales (NAME WITHHELD)

Company 2008

Company 1 0.00

Company 2 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Page 27

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European Recent Past, Current & Future Analysis for Pet Foods by Geographic Region –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Region/Country 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

France 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Germany 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Italy 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

UK 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Spain 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Russia 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.69 Euro, 0.62 British Pound and 27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

Countries analyzed under Rest of Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland,

The Netherlands, Norway, Poland, Portugal, Romania, Ru ssia, Slovakia, Spain, Sweden, Switzerland and Turkey.

ANALYTICS WITHHELD

Page 28

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European Historic Review for Pet Foods by Geographic Region – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Region/Country 2003 2004 2005 2006 2007 2008 % CAGR

France 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Germany 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Italy 0.00 0.00 0.00 0.00 0.00 0.00 0.00

UK 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Spain 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Russia 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Rest of Europe 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

Countries analyzed under Rest of Europe include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece,

Hungary, Ireland, The Netherlands, Norway, Poland, Portugal, Roma nia, Slovakia, Sweden, Switzerland, and Turkey.

ANALYTICS WITHHELD

Page 29

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European Recent Past, Current & Future Analysis for Pet Foods by Product Segment –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 10% (+/-).

Exchange rates used for standardizing data in this table are 1 US $ = 0.69 Euro, 0.62 British Pound and 27.92 Russian Rubles.

Data is not adjusted for inflation. It is reported in nominal terms.

Data is reported at the Retail Level.

Current data is standardized to the currency values as on July 01, 2011.

ANALYTICS WITHHELD

Page 30

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European Historic Review for Pet Foods by Product Segment – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

Historic data is reported as is and not standardized to base year (2010) currency values.

ANALYTICS WITHHELD

Page 31

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European 15-Year Perspective for Pet Foods by Geographic Region – Percentage Breakdown

of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Region/Country 2003 2010 2017

Region/Country 1 0.00 0.00 0.00

Region/Country 2 0.00 0.00 0.00

Region/Country 3 0.00 0.00 0.00

Region/Country 4 0.00 0.00 0.00

Region/Country 5 0.00 0.00 0.00

Region/Country 6 0.00 0.00 0.00

Region/Country 7 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 32

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

European 15-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown of

Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 33

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

ASIA-PACIFIC

Cat/Dog Food Retail Distribution Channels in Asia-Pacific (2010): Percentage Share

Breakdown (NAME WITHHELD)

Distribution Channel % Shares

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Distribution Channel 5 0.00

Others 0.00

Total 0.00

2010: GIA Estimates

ANALYTICS WITHHELD

Cat/Dog Food Retail Distribution Channels in Australasia (2010): Percentage Share

Breakdown (NAME WITHHELD)

Distribution Channel % Shares

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Others 0.00

Total 0.00

2010: GIA Estimates

ANALYTICS WITHHELD

Distribution Pattern of Pet Foods in Hong Kong (2010) (NAME WITHHELD)

Channel % Share

Channel 1 0.00

Channel 2 0.00

Total 0.00

ANALYTICS WITHHELD

Page 34

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Asia-Pacific Recent Past Current & Future Analysis for Pet Foods by Product Segment –

Independently Analyzed with Annual Sales Figures in US$ Million

for Years 2009 through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 15% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived from primary

and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines,

Singapore, Taiwan and Thailand.

ANALYTICS WITHHELD

Page 35

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Asia-Pacific Historic Review for Pet Foods by Product Segment – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 10% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived

from primary and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

Countries analyzed under Asia-Pacific include Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand,

Philippines, Singapore, Taiwan and Thailand.

ANALYTICS WITHHELD

Page 36

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Asia-Pacific 15-Year Perspective for Pet Foods by Product Segment – Percentage Breakdown

of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 37

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

LATIN AMERICA

Cat/Dog Food Retail Distribution Channels in Latin America (2010): Percentage Share

Breakdown (NAME WITHHELD)

Distribution Channel % Share

Distribution Channel 1 0.00

Distribution Channel 2 0.00

Distribution Channel 3 0.00

Distribution Channel 4 0.00

Distribution Channel 5 0.00

Others 0.00

Total 0.00

2010: GIA Estimates

ANALYTICS WITHHELD

Leading Players in the Latin American Pet Foods Market (2010): Percentage Breakdown

of Value Sales (NAME WITHHELD)

Company % Share

Company 1 0.00

Company 2 0.00

Others 0.00

Total 0.00

ANALYTICS WITHHELD

Page 38

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Latin American Recent Past Current & Future Analysis for Pet Foods by Product Segment –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 15% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived from primary

and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

ANALYTICS WITHHELD

Page 39

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Latin American Historic Review for Pet Foods by Product Segment – Independently

Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 15% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived

from primary and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

Countries analyzed under Latin America include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

ANALYTICS WITHHELD

Page 40

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Latin American 15-Year Perspective for Pet Foods by Product Segment – Percentage

Breakdown of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD

Page 41

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

REST OF WORLD

Rest of World Recent Past, Current & Future Analysis for Pet Foods by Product Segment –

Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009

through 2017

Product Segment 2009 2010 2011 2012 2013 2014 2015 2016 2017 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

2010 & 2011: GIA Estimates 2012-2017: GIA Projections

Error tolerance for data in this table is 15% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived from primary

and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

ANALYTICS WITHHELD

Page 42

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Rest of World Historic Review for Pet Foods by Product Segment – Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2003 through 2008

Product Segment 2003 2004 2005 2006 2007 2008 % CAGR

Cat Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Dog Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Pet Food 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Error tolerance for data in this table is 15% (+/-).

Data is reported at the Retail Level.

This data is NOT independently adjusted or weight-averaged for each country's exchange rate fluctuations in this period. It is derived

from primary and secondary data feeds. Error tolerances (ETOL) from such fluctuations can be higher than the normal 5% (+/-).

ANALYTICS WITHHELD

Page 43

PROPRIETARY & CONFIDENTIAL PET FOODS - A GLOBAL STRATEGIC BUSINESS REPORT 10/11 This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission © Global Industry Analysts, Inc., Phone: 408-528-9966, Fax: 408-528-9977, 6150 Hellyer Avenue, San Jose, CA 95138, USA www.StrategyR.com

PET FOODS MCP-2219

Rest of World 15-Year Perspective for Pet Foods by Product Segment – Percentage

Breakdown of Value Sales for Years 2003, 2010 and 2017 (NAME WITHHELD)

Product Segment 2003 2010 2017

Product Segment 1 0.00 0.00 0.00

Product Segment 2 0.00 0.00 0.00

Others 0.00 0.00 0.00

Total 0.00 0.00 0.00

Data is reported at the Retail Level.

2003 2010 2017

ANALYTICS WITHHELD