Pesentations on Naukri.com

Name-Nikhil Lipsa Nikhita Presentation on Naukri.com

INTRODUCTIONAre you still living in the old age where people used Tv, radio and print to build their brand ?Well its time to wake up to the revolutionary concept.A new medium which will take you beyond TV, radio and print .When it comes to recruitment branding you need to be very careful and confident of the medium usedIntroducing Naukri.com a whole new platform your brand and attract job seekers at same time.

CotNaukri.comis an Indianjob search engineoperating inIndiafounded in March 1997. It publishes a monthly report called Naukri JobSpnaukri.com had

Emerged as the leader in the online recruitment space in India and in November

2004, Sanjeev Bikhchandani, the firms founder, was pondering over the firmss challenges of growth

How it serves?????Naurki .com provides end to end recruitments servicesIt allows creates job seekers to post their resumes for free at the same time taking a subscription fee from recruiters to post their job offers .It thus creates value for customers and organizations by connecting people ,job seekers to job recruiters.

Formats operations

Benefits of Naukri.comEasy access to live with employment oppurtunities posted by employess.

Database accessed by thousands of recruiters around the globe.

Best media for JIT Recruitment.

The most cost effective method for hiring.Private automated notification of job openings through e-mail and sms.

Capable of highlighting and prioritizing desired resumes.

SWOT ANALYSIS OF NAUKRI.COM

Strengthsnaukri.com has the first mover advantage. It is still paying off till date with naukri having the best brand recall in terms of job portals.

The site design has received great acceptance among Indians. (better than monster and times jobs.

It has the experience of being in the market for almost a decade.

It has a large market share while monster india and Times jobs are far behind.

It ranked as Indias number one job site on all parameters page view,reach and traffic

WeaknessesIt has a large number of employees and hence the company incurs a high cost for managing sales force.

There is a high level of attrition.

Employer Branding on Naukri.com is hardly visible which is a major product flaw on the portal.

Opportunities

Internet users are increasing day by day. Approximately, 7.5 million urban Indians are using the net.

Further, with broadband infrastructure being rolled out, there are more opportunities on the net.

The scope of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medium of recruitment.

SHIKSHA.com and JEEVANSAATHI.com are the group portals of naukri.com and have great potentialThe online opportunity for hiring in India is growing at 80-90 per cent each year

Threats

Chances are that many more potential competitors may gain entry into the market.

It is quite possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc.

Major Competitors

compression

Payment Modes:Credit Card: Customers can make payment on naukri.com with the help of credit card of Visa or Master Card.

Debit Card: Customers can make payment on naukri.com with the help of debit card of Rupay, Visa, Master Card or Maestro.

Cont..Banking/Online Transfer: Customers can also make payment through Net Bank Of India, Axis Bank, citi bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank .

Central Bank of India, City Union Bank, Corporation Bank

Development Credit Bank, Deutsche Bank, Federal Bank

, IDBI Bank, Indian Overseas Bank, IndusInd Bank, ING Vysya Bank, Jammu & Kashmir Bank, Karnataka Bank, Karur Vysya

Bank, Kotak Mahindra Bank, Lakshmi Vilas Bank, Oriental Bank of

Commerce, Punjab National Bank, South Indian Bank, Standard Chartered Bank, State Bank of Bikaner and Jaipur, State Bank of Hyderabad, State Bank of Mysore, State Bank of Travancore, Syndicate Bank

Market StrategiesThe alternative modes of recruitment advertisement are print medium, HR consultants, referrals, online corporate web, and campus recruitment. Naukri.com is the leader in the online recruitment market.

. It must focus on maintaining its market share and growing .

the revenue, profit, and market share of naukri.com are growing. in line with the market

WEB TECHNOLOGY USED BY Naukri.comDescription on Homepage : Naukri.com Jobs Jobs in India Recruitment Job Search Employment Job Vacancies.Find the Best Jobs in Naukri.com , Indias No. 1 Job Site. Search for Job Vacancies across Top Companies in India. Post your Resume now to find your Dream Job!Online Since : 1997Popularity Rank: 423 of all websites according to Alexa.Server-side Programming Language: PHP : PHP is a popular scripting language for creating web pages.Client-side Programming Language :Java Script: JavaScript is a lightweight, object-oriented, cross-platform scripting language, mainly used within web pages.

Cont Markup Language:XHTML Transitional 1.0: Transitional version of XHTML.

Character Encoding :UTF-8: UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

Image File Formats:PNG: PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

.the HTTP protocol and not in client side scripts, which may increase security.

Cont.GIF: GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

Site Elements: External CSS: External Cascading Style Sheets define style rules in a separate CSS file. Inline CSS: Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.Cookies expiring in months: Persistent cookies with an expiration time between 1 month and 1 year.Cookies expiring in decades: Persistent cookies with an expiration time of more than 10 years.HTTP only cookies: Http Only cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Cont..Operating System: Unix: Unix is a range of operating systems originally developed at Bell Labs. This contains Unix and Unix-like system, such as Linux.

Traffic Analysis Tools: Google Analytics: Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google.

Top Level Domain:.com: Commercial entities

Content Language : English.

FUTURE OF NAUKRI.COMNaukri.com has got elaborate market expansion plans for the future. It plans to take its existing products to new markets outside India.The ultimate goal of Naukri.com is to be a global hub for Indian talent. Sanjeev Bikhchandani does not see a need for it in the foreseeable future.

Thanks for listening