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E-BUSINESSOFNAUKRI.COMSubmittedby:ShivaniPathak(PG20091170)ShivaniShah(PG20090231)

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Thecompanythatsurviveslongestaretheonesthatworkoutwaystonotonlyexcelfinance-intermsofgrowthorprofitabilitybutalsoworkoutwaysforproperjobsatisfactionoftheemployees,theirabilitytomakepeoplehappybyputtingtherightpeopletorightjobAnonymousTheprocessofpickingrightpeoplefortherightjobhasbecomeincreasinglycomplex.ThisisleadingtoanincreaseintheneedforEmploymentPortals.Employmentportalsaretheweb-basedportalsdealingspeciallywithemploymentorcareers.ThesePortalsallowjobseekerstouploadtheirresumes,searchcurrentJobopenings.Employeescanlocateandfilloutajobapplicationorsubmitresumesovertheinternetfortheadvertisedposition.Employeesareofferedtopostreviews,careerandjob-searchadvice.Employerspostjobrequirementsforapositiontobefilled.Meansofemploymentsearch/listingusedinthepast(preweb)were:Joblistings(Newspapers,Magazines)TargetedMailings(Letterofinquiry)PrivateorPublicEmploymentAgencies.ExtendedbusinessnetworkJobFairEmploymentNewsandEmploymentExchangesintheIndianContextHoweverthekeyadvantagesofemploymentportalsisbridgingthegapbetweenjobseekersandemployers.ItwassoimmensethatithasledtoaninstantsuccessoftheseJobSearchEngines.

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Thekeyfeaturesoftheseportalsare:Someofthekeyfeaturesoftheseportalsare:Joblistingfromeverypossiblesector.JobSearchTools(category,Experience,Keyword,Salary,Place,etc.)ResumePostingStep-by-stepguideformakingresumeandvaluablesuggestionsJobAlertservicesaccordingtotheresumepostedonwebsite.JobapplicationHistoryandInterview/Walk-inAlerts24*7availableofservice.Multipleresumeservice,targetingmultipleopportunities.Helpandguidance,ifneeded.Groupapplytomultipleselectedjobs.

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AboutNaukri.comNaukri.com,IndiasNo.1jobsiteandtheflagship

brandofInfoEdgerevolutionizedtheconceptofrecruitmentinIndia.Sinceitsinceptionin1997,Naukri.comhasseencontinuedgrowthwhileoutperformingitscompetitorsineverysphere.InfoEdgeisthefirstinternetCompanytobelistedinIndia.Naukri.comisarecruitmentplatformthatprovideshiring-relatedservicestocorporates/recruiters,placementagenciesandtojobseekersinIndiaandoverseas.ItoffersmultipleproductslikeResumeDatabaseAccess,andResponseManagementtoolsanditsservicesincludeJobPostings,andrecruiterbrandingsolutionsonthesite.With200000jobsliveatanypoint,Naukri.comservicedover35500corporateclientsin2009-2010.Thecompanyhasover1700peopleoperatingthrough49officesin32citiesinIndiaandoverseasofficesinDubai,RiyadhandBahrain

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IndianJobSearchMarketoverviewKeyComponent

KeyTrendsandoutlook

SectorialEmploymentTrends

E-Recruitmenttrends

TypesofRecruitmentChannels:EmployeereferralsRecruitmentAgenciesPrintE-ecruitmentOthersLargestMarketshare:RecruitmentAgenciesMarketshareofPrintisdecliningwhilethatofErecruitmentisgrowing.10-12%jobsaregeneratedonlineofwhich75%canbefoundinotherdistributionchannels:Print,RecruitmentAgencies

StimulusPackagesgenerated20%newjobs(whitecollarandbluecollar)inOct09Jan10.NetEmploymentOutlookin2010is36%.OneofthehighestintheworldIndiahasover350universitiesand17,600collegesOver2Mngraduates

Top5sectorswhichrecordedhighestgrowthinjob-creation(whitecollarandbluecollar)inOct09Jan10:-Academics-Advertising/EventManagement-IT/Hardware-Research/Consultancy-Engineering

TheestimatedMarketsizehadincreasedfromINR1450M(2005-06)toINR5060M(2008-09),a36%CAGRTheonlinejobseekingpopulationhasloggedanincreaseofa39%CAGR,from6M(2005-06)to23M(2008-09)Morethan50%contributioncomesfromRecruitmentConsultants

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NaukriissupportedbyfourrecruitmentofferingstherebycreatingafullserviceinthejobsspaceOfflineplacementservicesformiddle&seniormanagementRevenuesbasedonsuccessfeemodelComplementsonlinemodel

Focusesonhiringoffresher'sfromcampusLaunchedcommerciallyinlastquarterCampushiringisafastgrowingsegmentinIndiaPotentialseenforshiftfromofflinetoonline

FocusonjobsintheMiddle-EastmarketUsedbyjobseekersfromvariousnationalitiesLargeaddressablemarketcurrentlyusingprintmedium

Professionalnetworkingsite3.3MillionRegisteredProfiles

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MajorPlayers

OnlinejobportalshasbeentremendousgrowthoverthepastfewyearsbothinIndiaandabroad.Thecompetitioninthisspacehasbeenensuredthateachfiristryingtooutdotheotherfirmbybringingoutnewfeaturestoenticemoreandmoreuserstotheirsite.Eachoneofthemajorplayersisexploringtheunexploredandalsotryingtogivebetterservicetothecustomers.Letuslookatsomeoftheleadingplayersintheindustry.

Compete:UniqueVisitors

Compete:Rank

http://siteanalytics.compete.com

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Naukrihasgainedmarket-shareandisaclear#1with60%traffic-shareTrafficRankreflectsthenumberofvisitorstoaWebsite,aswellasthenumberofpagesonthesiteviewedbythosevisitorsbasedonthreemonthsofaggregatedtrafficdatafromusersoftheAlexaToolbar.

WehaveaclosecompetitionbetweenTimesjobsandMonster.Naukrihasthehighestnumberofvisitorstothewebsite.

Reachmeasuresthenumberofuser.

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Pageviewsmeasurethenumberofpagesviewedbysitevisitors.Multiplepageviewsofthesamepagemadebythesameuseronthesamedayarecountedonlyonce

WehaveaclosecompetitionbetweenTimesjobs,shineandMonster.NaukrihasthehighestPageviews.

Thepageviewsperusernumbersaretheaveragenumbersofuniquepagesviewedperuserperdaybythevisitorstothesite.

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TimeonsitemeansDailytimeonawebsitebyaSingleuser.

WehaveanomuchdifferenceinTimespendandsearch%ofthegivenjobportals.However,thevisitorsofNaukrispendmoretimeonthewebsite.ButnaukrihastoworkontheSearch%.

ThisisthepercentageofvisitonwebsitewhichcamefromSearchEnginelikeGoogle,Bing,Yahooetc.

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AverageLoadtimeThisistheaverageloadtimeofthepagesfromthewebsite.IncaseofNaukri,itisshowingthisvalueasAverage(1.88Seconds).Sincenaukriexperienceahugetrafficondailybasisandtheyarealsohavinglotmanycontentandeffectontheirpages,thatswhythevalueisappearingasAveragebutNaukrishouldtrytominimizethisvalueforyourblogtogetitcrawledproperlyonsearchengines.

Wherepeoplegoonnaukri.com

Sitesusersvisitimmediatelyprecedingnaukri.com

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InternetpenetrationImplicationsforInfoEdgeSignificantuserbasecoupledwithheadroomforgrowth.Penetrationofbroadbandincreasing.3Gandwirelessbroadbandexpectedtogolivesoon.Mobilephonepenetrationalreadyexceeds600Mwith3Gexpectedtoexplodeforhighendapplications.BroadbandUsersengageinmultipleinternetactivitiesonadailybasis&theirconsumptionbehavior.Penetrationofwirelessintelecomhasenabledagrowthof0.06percentoftheGDPinIndiawhereasithascontributed0.04percentofGDPinChina.

BroadbandSubscribersIndiasInternetconsumerprofilemixischangingtobroadbandandheavierusageAbout2.35subscribersaddedin2008-09withgrowthrateof60.72%GovernmentofIndiaplans250Mbroadbandconnectionsby2012

Source:http://www.trai.gov.in/annualreport/TRAIAR2008-09E.pdf

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OnlinejobsearchisapopularactivityandNaukrihasthedominantpositionMostPopularOnlineActivities(OtherthanE-mail)MostusedwebsitesinIndia

JobSearchissecondpopularactivityontheInternetinIndia

NaukriisoneofIndiasmostusedwebsites

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BannerAd

PanelsJobListingsResumeDatabase

JobSeekersService

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KeydriversofsuccessConsolidatetrafficsharegainedoverthelast24monthsGarnerhighermarketshareasgrowthcomesbackSpecificproductinnovationstocombatthethreatofLinkedInand

semanticsearch(Trovix)fromMonsterReapgainsfromsalesteamefficienciesRestructuring,ERP,NewersaleschannelsContinuetoinvestinbrand,salesteam,customerservice,techproductinnovation,people

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RevenueModelMajorJoblistingandEmployerBranding/VisibilityResumeDatabaseAccesss:-JobSeekerServices,GoogleAdsense,Advertisingotherthanforjobs,Mobilerevenues,Resumeshortlistingandscreening

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CompetitionNaukrihasincreasedthecompetitivegapInNov2007,therewasa10%trafficsharegapbetweenNaukriandMonsterIndia/TimesJobsInearly2010,thegapwitMonsterIndiaincreasedto35%,withTimesJobsto50%

RisksThreatfromMonsterssemanticsearch(Trovix)technologypropositionandLinkedinbecomingactiveinIndia.

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ObjectivesoftheStakeholders

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DEFININGTHEMARKETINGOBJECTIVESThecompanyshould,lookatatwo-foldobjectiveforitsmarketingprogramme:Increasesitetrafficbygainingmindshare.Thatis,thecompanyshouldensurethatthenaukri.comsitehasahighrecallandisconsideredfirstforrecruitmentadvertisingnotjustasanalternativeamongstotheronlinesites.Increaseresumedatabase(RESDEX)servicescontributiontototalrevenuesfrom40percentto80percent.Currently,95percentofthenaukri.comrevenuescomefromemployerswhoputadvertisementsorgetresume-relatedservicesandonly40percentcomefromRESDEXservices.Thecompanyshouldincreasetheshareofrevenuesfromvalueaddedservicessuchasdata-basedservicesto80percent(jobsaheadandmonsterindiaderivearound80%oftheirrevenuesfromRESDEXservices).

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RecommendationConsideringtheincreasedcompetition,thequestionthatcomesnaturallyiswhether

naukri.comshouldbeworried.Notquite,ifitcontinuestofocusonjobseekersbyofferingservicesthatmatchtheirneeds.Asanillustration,onecananalyzehowgoogle.comistryingtokeepitscustomersorforthatmatteranyotheremailserviceprovider.Asegmentationstrategybasedonjobseekersandorbasedonrecruitersmaybeexplored.Theprosandconsofsuchastrategycanbelookedat.Thekeyistohavefullysatisfiedjobseekersinincreasingnumbers.Morejobseekerswillmakeitmoreattractiveforrecruiters.Thatis,strategiesmustbedevelopedandimplementedtoacquireandretainjobseekersevenaftertheyhavegotjobs.So,jobseekerssatisfactionbecomesthekeyissue.Forweb-basedbusiness,thefocusshouldbeon:

developingindividualitybuildinginteractivitydevelopingcustomerasco-producerdeliveringvalue.-departmentalandBusiness&ITalignment

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Recommendation(cont)naukri.comshouldfocusonitselfasafacilitatorandactivelyinvolvejobseekersand

recruitersinmakingofferstoeachother.Specificinitiativesshouldbetakenonsalesforcecompensationandassessmentofitsfuturescenario.Therevenuemodelshouldbereworkedtotaprevenuefromjobseekersaswell.ImproveyourE-BusinessthroughBetterContentandEffectiveWeb-DesignBenchmarkagainstexternalpartiesbutbecarefulinchoosingthem,includeothercustomergroupsandsectors.VerifythatthecurrentmaturityofyourE-Businessorganizationisinlinewithstrategicbusinessobjectives,onlinestrategiesandmeetsperformancecriteriaBridgethegapbetweendifferentunitsintheorganization,specificallymarketingandIT,byestablishingacrossdepartmentalE-Businesssteeringteam.WorkoncreatinganintegratedE-businessroadmap.PayattentiontoimprovingE-Businessprocessintegration

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THANKYOU

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