Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9...

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Transcript of Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9...

Page 1: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.
Page 2: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Peru in numbers Population:: 3030 Million Million

Main CitiesMain Cities LimaLima 9 million 9 million

ArequipaArequipa 1 1 million million

TrujilloTrujillo 1 million 1 million

CuzcoCuzco 800 Thousand 800 Thousand

(*) Plus 3.45 million Tourists/year(*) Plus 3.45 million Tourists/year

Page 3: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

SizeSize:1’250,000 Sq Km:1’250,000 Sq Km

Page 4: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Neighboring Countries

NORTH :Ecuador & Colombia

EAST : Brasil & Bolivia

SOUTH: ChileWEST : Pacific

Ocean

Page 5: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

METROPOLITAN LIMA

Page 6: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Macroeconomic EnvironmentMacroeconomic Environment

GDP grew by about 100% in past 5 yearsGDP grew by about 100% in past 5 years

2.7% 2.8% 3.0% 3.5%2.5%

'10 '11 '12 '13 '14

Very low inflation rate in past 5 yearsVery low inflation rate in past 5 years

Inflation

Per capita up from US$ 2400 to US$ 5000 in last 5 yrs Per capita up from US$ 2400 to US$ 5000 in last 5 yrs Poverty diminished from 48% to 34% Iast 5 yrsPoverty diminished from 48% to 34% Iast 5 yrs

7.2%5.5%

4.5%3.5%

'10 '11 '12 '13 '14

GDP Growth Ratio

A stable economy enabled the country’s growth to unprecedented levelsA stable economy enabled the country’s growth to unprecedented levels

21%42%

18%2% 17%

Peru Social-Economic Partition

0%

20%

40%

60%

80%

US$ 1000

US$300

70%

30%

Active Economy Per Capita Income

Page 7: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our Main Office in Lima

Page 8: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our Mission To satisfy our customer needs by means

of bringing them closer to first quality products from worldwide recognized brands and backed by extremely prestigious companies.

To assure the leading edge in everything we do working hard with enthusiasm and effort to indulge our customer base with our trade mark customer service.

Page 9: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our OrganizationIncorporated in Lima, Peru in 1,992

Fully owned by LS Andean Trading Corporation – Miami Florida USA

Employs directly: 102

Sales Force: 64

Sales Offices in: Lima, Arequipa, Trujillo, Cuzco, Iquitos, Piura, Chiclayo, Huancayo, Ica, Ancash, Cajamarca with National Sales Distribution

Page 10: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our Staff

Page 11: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our Basic Organizational Structure Directorio

GeneralManager

Systems and Analysis Comercia l Manager Credit, Finance, Adm

Analists

Software Mngr

IT Systems

Key Accounts Mngr

Sales Lima

Sales Northern Peru

Sales Southern Perur

Wong/Metro

Pza Vea/Vivanda/Mass

Tottus

C-Stores

Institutional

Farmacies

Wholesalers & sub-distributors

Sales & Merchandiserss

Sales & Merchandisers

Sales & Maerchandisers

Central FilingImport/Export

Marketing

- Analysis, Creativity, Design, Execution, Control

Accounting

Credit & Collections

Security

Human Resources

Operations

Secretary

Page 12: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Our Infrastructure Own Central Office Building Own Truck Fleet Own Light delivery trucks and cars Warehouses in Lima Sales Offices in the Provinces State of the art IT systems On-line/real time sales and controls

Page 13: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Imported Product Lines

BORGES: Olive Oil –CHOCORITE: Sugar Free Confections -CHURCH & DWIGHT: Trojan, Arm&Hammer, Kaboom - DE METZ: Confectionery -GUANDY: Confectionery – HARIBO: Gummies -JUST BORN: Confectionery -NATIONAL BEVERAGES : Shasta & LaCroix - NESTLE: Wonka, candy - THE HERSHEY CO.: Chocolate, confections – TIPS: Houshold cleaning items -TOPPS: Candy – WRIGLEY: Chewing gum, candy–

Page 14: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.
Page 15: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Domestic Product Lines

Beberash: Iced Tea, Juices

GS: Pisco

Orquidea:Chocolate

Page 16: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

K

ey

Key

Accou

nts

Accou

nts

Wong/Metro : 90 stores Vivanda/Pza Vea : 110 stores Tottus : 42 stores Makro : 8 stores MaxiBodegas : 8 stores MIFARMA (Drugstores) : 358 stores Inkafarma (Drugstores) : 600 stores Other Drugstores : 650 stores Primax : 138 C-stores Pecsa : 65 C-stores Repsol : 136 C-stores Movie Theaters : 42 outlets

Page 17: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Strategic Partners Primax

Repsol Burger King McDonald’s Pizza Hut KFC Movie theaters: Cinemark, UVK National Supermarket Chains Regional Supermarket chains Hotels & restaurants (five &

four stars)

Page 18: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

THE BEST TEAM

SUPPORTS THE BRANDS AND THE

PRODUCTS

Page 19: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Nineteen years … and counting!What makes LS ANDINA SA a vital partner:

23 years of innovation First to introduce the check-out concept

having installed 120+ check-outs in supermarkets and C-stores.

Establishes partnerships with key players in the impulse category: batteries, film, candy, chewing gum, etc.

Introduced the sale of bulk items specially in candy stores at malls.

Introduced the concept of seasonal products and special campaigns to promote sales.

Introduced the sale of candy year round

Page 20: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

Introduced the use of refrigerated trucks with side billboards to promote sales and brand awareness.

Our marketing initiatives are largely imitated by competitors with little or no success. Consumers love our way to market

Unprecedented community outreach: Xmas parades visiting orphanages, children hospitals, etc.

Campaigns promoting social values More…..much more!

Page 21: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

The best team

Promotions are developed in precise and most needed moments with specific targets and objectives.

Brands and its products receive

constant support from LS ANDINA SA specially in seasonal sales like Valentine’s day, Mother’s Day, Father’s Day, Independence Day, National Holidays, Haloween, Christmas, etc.

Page 22: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.
Page 23: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.
Page 24: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

THE BEST TEAM…

COMMUNICATION

Constant communicational support through mass media outlets (TV, Press, Magazines) at no or low cost by means of interviews, press releases, commentaries by journalists and satisfied consumers.

Constant tastings, presentations in many and divers public places, visits and special activities in points of social interest, etc.

Page 25: Peru in numbers :30 Million Population :30 Million Main Cities Main Cities Lima 9 million Lima 9 million Arequipa 1 million Arequipa 1 million Trujillo.

YOUR BEST PARTNER