Peru Business

8/18/2019 Peru Business

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Peruvian Culture

Business English


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GENERAL INFORMATIÓN

• Peru is located in South America• !as coast "ith access to the Paci#c Ocean$ in the Andes mountains a

Ama%on &ungle 'alle(•

The Peru'ian )o)ulation$ estimated at *+, million• This mi-ture o. cultural traditions has resulted in a "ide di'ersit( o. e

in #elds such as art$ cuisine$ literature$ and music• The main s)o/en language is S)anish$ although a signi#cant num0er

Peru'ians s)ea/ 1uechua


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!ISTOR2

• The ca)ital o. Per3 is Lima 4*567$ 0ut thereis anoher im)ortant countries li/e 8usco$

Are9ui)a$ 8a&amarca$ I9uitos$ etc

• The )resident o. Per3 is Ollanta !umala$"ho is a retired militar and Peru'ian)olitician$ until :ul( ,;th


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The most recogni%ed )eo)le are<

• Mario =argas Llosa$ a no0el o. literature

•

Mario Testino a .ashion )hotogra)her "ho li'e inLondon

• :uan >iego Flores$ the l(rical tenor$ indicated 0(Pa'arotti as his successor


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IN>?STR2

• Peru is rich in natural resources$ some o. "hichare the oil$ gas and mining areas o. gold$ sil'er$co))er %inc$ .or their e-)loitation

• @e ha'e the largest gold mine in South Americaand the second largest "orld"ide< 2anacocha

• A ma&or natural gas site e-ists in 8amisea

G


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• The main s)o/en language is S)anish$although a signi#cant num0er o. Peru'ianss)ea/ 1uechua Although man( 0usiness)eo)le understand English

• The greatest threat to .oreign tra'elers inPeru is not terrorism or earth9ua/es< itsaltitude sic/ness Be a"are that Peru'ian.ol/ remedies .or the sic/ness usuall(contain coca lea'es$ "hich are che"ed 0(man( Amerindians


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B?SINESS TIPS

• Punctualit( is 0ecoming more im)ortant in )ri'ate and )u0lic sectorsdont 0e insulted i. (our )eru'ian contact is late

• Ma/e a))ointments a0out t"o "ee/s in ad'ance• A))ointments should 0e scheduled in the morning and ma( in'ol'

in'itation• The "or/ "ee/ is rather long in Peru$ since 0usinesses are o.ten o)en

"ee/• Man( Peru'ians go on 'acation 0et"een :anuar( and March$ as "

"ee/s 0e.ore and a.ter 8hristmas and Easter


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B?SINESS TIPS

• Include a 'ariet( o. materials in (our )resentations 4gra)hics in )rintedinteracti'e demonstrations7

•

I. (ou )lan to in'ite (our )ros)ects to dinner or lunch during the negotthe /e( )artici)ants A.ter the deal is com)leted$ in'ite e'er(one "ho "the )ro&ect

• 2ou ma( 0e recei'ed "ith e-ce)tional "armth$ since Peru'ians are o)ein'estment • A'oid ma/ing remar/s

Peru'ian go'ernment$

relations "ith neigh0ocountries

• Peru'ians 'alue )ersorelationshi)s and relatan indi'idual 0usiness than to a cor)oration


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• E-)ect less )hone and email contact and more .aceto.ace communicPeru'ians are generall( more com.orta0le discussing 0usiness in meetthe )hone or email

• I "ill get 0ac/ to (ou usuall( means no$ In Peru$ )eo)le usuall( a'odirect ans"er o. no

• The com)anies dont al"a(s acce)t the lo"est )rice or 0est ser'ice )rthere are other .actors that ha'e 0uilt "ith mem0ers o. the 0usiness

8on'ersation Ti)s

• Its considered a))ro)riate to ta

.amil( and children "hen gettingeach other• >iscussing local traditions and c• Tal/ing a0out the sights (ou'e s

such as MachuPicchu• Food and restaurants in the )art

(ou are 'isiting


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B?SINESS ENTERTAINING

• Entertain at )restigious restaurants$ and include s)ouses in thein'itations i. it "ill 0e a dinner

• Most dinner in'itations "ill 0e .or


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Greetings• Men and "omen sha/e hands 0oth in

greeting and in )arting• Once a .riendshi) has 0een

esta0lished men ma( greet eachother "ith a hug$ and "omen ma(Jiss one another on the chee/

TitlesKForms o. address• Titles are 'er( im)ortant in Peru

Address a )erson directl( 0( using

his or her title$ such as Pro.esoror>octor$ and last name or surname


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T!ANJS

Peru Business

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