Monroe’s Motivated SequencePersuasive Speaking to Sell

Monroe’s Motivated Sequence• A technique for

organizing persuasive speeches that inspire people to take action.

• It was developed in the mid-1930s by Alan Monroe at Purdue University.

• It’s designed to act upon the logic and emotion of a listener in order to move them to action.

• Consists of five steps.

The Five Steps• Step One:

Attention

• Step Two: Need

• Step Three: Satisfy

• Step Four: Visualization

• Step Five: Action

Attention• Get attention of audience by creating interest or desire

to know more about the problem or need.

Anecdote (story)Shocking StatisticUnexpected ScenarioCommon GroundQuotationAudience Participation

• Not the same as the Hook. This step needs to get audience to pay attention, but also draw attention to the need or problem.

Need/Problem

• Must be shown as something that won’t go away by itself.

• Shown in negative terms and use credible evidence to show that this a real and widespread problem

• build a case that this a REAL problem.

• If someone doesn’t believe that this a problem that needs to be solved or affects them, they will never change or act.

Satisfy

• This step provides a solution to the problem, which you have created.

• You provide a plan of action that will alleviate the problem and satisfy the individual’s interest wants or desires.

• This could be a solution that governments, communities, schools, organizations, businesses, and other people groups could do.

• Answer the question: What are ALL the ways this problem can be solved?• This will help you solve the problem completely.• Think outside the box with this step. This is how you make yourself

stand out.

• You should also address any objections to your solutions.• Anticipate these objections and LOGICALLY address them

as you provide the solutions.

Visualization

• You describe what the world will look like if your solutions are put into place.• Three ways to do this:• Show your audience how great the world will be if

they do what you ask.• Show them how terrible the world will be if they

don’t.• Or do both.

• You have appealed to the logical side of your audience in the satisfaction, now you may appeal to their emotions and desires.

• PAINT A PICTURE!

Action• You will tell them what ACTIONS they can

individually take to place your solutions into effect.

• Final call for personal commitments for actions.• Make it easy for them

Provide a pre-written letter to a representative.

Have people sign up for blood drives at the end

of your speech.

Example: Blood Donations

• Action: A scary story of someone who need an emergency blood transfusion after a car accident, but did not get it and unfortunately died.

• Need: Provide statistics, facts, and any other stories that further prove that blood drives never earn enough donations to sustain supply.

• Satisfy: Blood banks guarantee a steady supply of blood and always appreciate donations that are easy, painless, and quick.

• Visualization: Without this steady supply, needless deaths can occur. If we could increase the projected supply, more people would be saved. A story of how one donation saved a life to prove the point.

• Action: Pass around handouts for an upcoming blood drive as a reminder and have people sign up for specific time to go donate.

Quick Review• Monroe Motivated sequence is an organization style that

is designed to act upon the logic and emotions of an audience.

• Has Five Steps:• Attention – grab attention of audience, but also draw

attention to the problem• Need – really make audience aware that this problem won’t

go away• Satisfaction – Offer up all solutions and address any

anticipated objections.• Visualization – Paint a picture of what the world would

look like…• Action – Give the audience something tangible and easy to

do right there.

Email: Patrick_McGhee11@yahoo.com

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