Persuasive Speaking

Reflection (name, Lab #, Instructor)1. What is one thing you learned from the

content of the speeches during the Informative round?

2. What is one thing you learned about speech-making by watching others do it?

3. What is one thing you plan to do during the next assignment because of your experience during the informative round?

4. What is something you have been persuaded to do or to think about differently during the past year?

Agenda

What is Persuasive Speaking? What are the requirements for our next

assignment? How do I get started?

Specific Purposes Policy Speeches (The 3 Ps)

Persuasive speaking can be contrasted with informative speaking.

The two appear on a continuum.

Informative ---------------------- Persuasive

There are several points of contrast.

Informative speaking reveals and clarifies options.

Persuasive speaking urges us to choose from among options.

Points of Contrast

Informative speaking asks the audience for little commitment.

Persuasive speaking asks the audience for major commitment.

Points of Contrast

Informative Speakers face limited ethical obligations.

Persuasive speakers face extensive ethical obligations.

Points of Contrast

The informative speaker is a teacher.

The Persuasive speaker is a leader.

Points of Contrast

Informative speeches rarely contain emotional appeals.

Persuasive speeches typically include emotional appeals.

What kinds of persuasion are there?

One focus of persuasion is the question of fact. Something we can know

to be true or false, but right now we can argue about it.

Examples include predictions, historical controversy, or questions of existence.

A second focus of persuasion is the question of value.

something is right or wrong, moral or immoral, or better or worse than another thing.

"To persuade my audience that it is wrong to share downloaded music files."

"To persuade my audience that dorms are better than off campus housing."

A third focus of persuasion is the question of policy. Some action should or should not

be taken. “To persuade my audience to

donate blood.” “To persuade my audience that

the city of Ames should/should not build a parking garage in campus town.”

“To persuade my audience to support the expansion of the Children’s Health Insurance Program.”

The form is always: "To persuade my audience that X should do Y."

Fact, Value or Policy?(this is ex. 2 p. 429 in textbook)

1. To persuade my audience to donate time as a community volunteer.

Turn it into a fact issue

To persuade my audience that experience as volunteers will help them on the job market.

Turn it into a value issue

To persuade my audience that they have a moral obligation to become community volunteers.

Turn it into a different kind of policy

To persuade my audience that the U.S. should adopt a mandatory youth community service program.

Fact, Value, or Policy?5. Look at what you wrote for # 4 on the

reflection; was it a fact, value or policy issue you were persuaded about? Explain briefly.

[If you have nothing for #4, then tell me what this statement is: “To persuade my audience that violence on television is a major cause of violent behavior in society.” And turn it into a specific purpose statement for a question of policy.]

Your Assignment See your workbook, pp. 46-50 Goals: A Policy Speech Topics: approved, substantial,

“controversial” and submitted on WebCT by Friday at 8 p.m.

Time: 8 minutes Sources: minimum of 4 strong sources;

review guidelines about sources in W pp. 53, 57-58

Your Assignment

Visual Aid—discretion of lab instructor Extemporaneous delivery Preparation outlines due by workshop—

next Tuesday Formal final outline due on speaking day Speaking outline to deliver from

What do I do next?

Persuasive Speech Policy Analysis

One type of Persuasive speech Aims to Gain Passive Agreement

To persuade my audience that the Iowa legislature should adopt new laws to better protect the victims of domestic abuse.

To persuade my audience that the federal government should impose a ban on all advertising for cigarettes and other tobacco products.

The Other Type of Policy Speech Aims to

Gain Immediate Action

To persuade my audience to volunteer as literacy tutors.

To persuade my audience to boycott Nike products.

To persuade my audience to participate in the political process beyond voting.

To persuade my audience to sign a petition for longer library hours.

Central Concept from Lucas

“We often think of persuasion as something a speaker does to an audience. In fact, as a great deal of research shows, persuasion is something a speaker does with an audience” (p. 403).

After Topic and Goal Selection; Move to Analysis

Arguing to change the status quo. The speaker advocating change has the

Burden of Proof The three issues to consider are grounded in

theories of human psychology.

The Three Ps:Persuasive Speech Stock Issues

1. The Problem issue refers to what is wrong with the status quo.

2. The Plan issue refers to the solution. 3. The Practicality issue refers to

considerations of how well the plan solves the problem and its advantages and disadvantages.

Problem

Plans

Support? Withdraw?

Practicality: Better?

Practicality: Worse?

Topic Analysis

To persuade my audience that the state of Iowa should have a mandatory helmet law for motorcyclists.

#6. What would be the problem issue here?

Looking Ahead

Topic form on WebCT as soon as you can [due Friday, 8 p.m.]

For next time read “The Problem With Pennies” W pp. 70-71. Find Problem, Plan and Practicality

Due dates:W p. 51 due Oct. 17 in labW. pp. 55-56 due Oct. 22 in lab

Volunteers? I need 3-4 readers for next class.

Persuasive Speaking: Day 2

How do I create and organize persuasive speeches so that they are more convincing?

Problem, Plan and Practicality

“The Problem with Pennies”

Sample Speech: “The Problem With Pennies” (volunteer readers)

• Specific Purpose: To persuade my audience that pennies should be eliminated from the United States money supply.

• Central Idea: Because Pennies cause problems for individuals, businesses, and the economy as a whole, they should be eliminated from the U.S. money system.

Introduction: CARRP Attention: quote with a twist to raise curiosity Reveal Topic: pennies… “age of the penny is

over” Relate to Audience: “most of you say”…putting

questions in their mouths—”what would we do without pennies?”

Credibility: personal: “I had the same questions when I started

work on this speech.” expert: “as a result of my research I’m convinced”

Preview: “the use of pennies is a costly problem and we can get along fine without them.”

Pattern of Organization?I. Pennies cause serious

problems for individuals, businesses and the national economy.

[Note the internal preview]

II. The federal government should eliminate pennies from the money supply.

[Note the signpost: “The plan has 4 steps]”

Problem - Solution

Problem Issue--paragraphs 4-8 Pennies are a nuisance for individuals. [class

survey, U.S. Mint Survey, example of Noel Gunther from the L.A. Times]

Pennies are a nuisance for businesses too. [Fortune magazine, National Association of Convenience Stores]

Pennies are a nuisance for the nation. [stats and testimony from the Treasury Dept., from the U.S. Mint, from U.S. News and World Report]

Plan Issue--paragraphs 10-13 First step is for the federal government to

legalize and standardize rounding off purchases to the nearest nickel.

The next step is to round the sales tax off to the nearest nickel.

The third step is for the mint to stop making pennies.

The fourth step is for people to cash in their pennies removing them from the money supply.

Practicality Issue--mixed in with the plan steps in paragraphs 10-15

Rounding off purchases: would not cause increased cost to consumers.

Rounding off sales tax: again, no increased cost; it is like rounding off to the nearest dollar on your income tax return.

Stop minting: this will save $80 million a year.

More Practicality

Such a plan has worked in the U.S. before; in 1857 we eliminated the half-penny.

We already practice this plan through the "Leave a Penny, Take a Penny" dishes at check-out counters.

Persuasive Speaking

How do I organize persuasive speeches so that they are more convincing?

From “Much Ado About Nothing”

DOGBERRY Marry, sir, they have committed false report;

moreover, they have spoken untruths;

secondarily, they are slanders; sixth and

lastly, they have belied a lady; thirdly,

They have verified unjust things; and, to

conclude, they are lying knaves.

New Patterns for Persuasive Speeches Problem-Solution Problem-Cause-Solution Monroe’s Motivated Sequence Comparative Advantages In rare cases: Topical

Problem-SolutionProblem-Solution Specific Purpose: To persuade my audience

that they should sign universal organ donor cards.

Central Idea: We can take a step toward solving the serious shortage of organ donors in the United States by signing universal organ donor cards.

I. There is a serious shortage of healthy organs available for transplant.

II. By signing a universal organ donor card you can help solve this problem.

Strategic Benefit This is a powerful choice.

Something is wrong. [You make us care.]We can fix it! [You show us what can be done

and how we can help.] Using your Analysis

I. Problem = Problem/Need

II. Solution = Plan and Practicality

Problem-Cause-SolutionProblem-Cause-Solution Problem-Cause-Solution is even stronger

than Problem-Solution. If you can isolate the causes and your plan

addresses those causes it has built-in practicality impact.

Using your analysisI. Problem = Problem/Need

II. Cause = Problem/Need

III. Solution = Plan and Practicality

Speech Analysis: Putting the Brakes on Teenage Driving (ch. 15) Specific Purpose: To persuade my

audience that the age for full driving privileges should be raised to 18.

Central Idea: Raising the age for full driving privileges to 18 will help reduce the large number of accidents and deaths among teenage drivers.

Attention: story of 16 years olds’ car accident

Credibility Goodwill—my nephew, I know you oppose such a plan Expertise—“After researching…experts”

Reveal Topic “The best way to prevent such accidents…”

Relate to Audience Audience questionnaire

Preview Problems associated with teenage driving The major causes of the problems A plan that will go a long way to solving those

problems.

I. There are too many car accidents, injuries and deaths involving teenage drivers.

II. There are 4 main causes.A. Inexperience (but we will always have that)

B. Undeveloped brains

C. Night driving

D. Distracted by passengers

III. My solution has 3 parts. A. Change ages of licensing (responds to brains issue).

B. Restrict nighttime driving. (responds to nights arg.).

C. Restrict the number of passengers. (responds to concern about passenger distractions).

Monroe’s Motivated SequenceMonroe’s Motivated Sequence

Attention Need Satisfaction Visualization Action

Monroe’s Motivated Strategic BenefitMonroe’s Motivated Strategic Benefit

The pattern of choice for immediate action speeches.

Using Your AnalysisAttention = Gain Attention in IntroductionNeed = ProblemSatisfaction = PlanVisualization = PracticalityAction = Call to Action in Conclusion

Outline in Workbook p. 65 Attention—story in intro Need—Problem issue developed

35,000 people need bone marrow transplantProcess is used to treat many diseases70% of people who need it have no family

match to try.1 in 9 people in need find no match

Satisfaction Iowa Marrow Donor Program

Two donor drives in Nov. and December You can join right here in Ames

Process of becoming a Marrow Donor is simple. Increasing the number of people in the registry will

help solve the problem. Visualization

Jessica’s story [U of I student had a need] Scott’s story [Urbandale man became a donor and

saved a life] Action

Get registered “take time to become a hero”

Comparative AdvantagesComparative Advantages

For use only when the audience already agrees that there is a problem that needs to be solved.

The main points are used to discuss the advantages and disadvantages of the various plans suggested.

It is essentially a process of elimination structure.

Comparative Advantages: Using Your AnalysisComparative Advantages: Using Your Analysis

Intro sets out the Problem: In the Intro do CARRP but also review the Problem

Gas prices have risen sharplyReview statsReview percentage of budget for drivers

Be sure to include a Preview There are three possible ways to solve this problem,

but only one can really work.  Today I will argue that the government should invest its resources to develop alternate fuel technology.

First part of the Body

I.  Some argue that we should increase our refining capacity. A. It has been proposed.  [describe the Plan]

B. This won't work. [Practicality]

II. Some argue that we should increase drilling in the U.S. A. Proposals for drilling in Alaska and for offshore

drilling have been made. [Plan]

B. This won't work. [Practicality]

Internal Summary/Transition:  We all agree that we must take action to deal with the current fuel shortage and high prices.  Increasing refining capacity and new domestic drilling projects have been proposed, but they won’t solve the problem.  Instead, what we must do is….

III. The government should invest its resources in alternative fuel technologies. A. Specifics of the Plan are covered.

B. It will work and will solve our energy crisis. [Practicality]

Conclusion: Call to "action."

Alternative Comparative Advantages format::

I. Investing in alternative fuel technologies is a better plan than investing in new refineries because it is the most long term solution for our energy needs.

II. Investing in alternative fuel technologies is a better plan than investing in new refineries because it is more ecologically sound.

III. Investing in alternative fuel technologies is a better plan than investing in new refineries because such investment will have the best impact on the national economy.

Each Main point looks at 2 plans to compare them on one practicality point.

Topical Pattern Topical Pattern [See pp. 49-50 in the workbook.]

This pattern might be resorted to when arguing against a change in the status quo.

The strategy is essentially one of listing reasons to keep the present system.

Problem, Plan and Practicality must still be dealt with.

Sample Topical PatternSample Topical Pattern:

Introduction: CARRP+ show that a call for change had been made. [in a sense that call for change is the Problem for the speaker]

BodyI. We should not abolish casino gambling in Iowa

because no one is being hurt by it.

II.We should not abolish casino gambling in Iowa because it is not an immoral activity.

III. We should not abolish casino gambling in Iowa because it increases tourism in the state.

IV. We should not abolish casino gambling in Iowa because it is raising money for education.

Conclusion: Simply reinforce the case and urge the class to act accordingly.

What it is doing is arguing There is no problem with the status quo. The proposed change to the status quo has more

disadvantages than advantages. [practicality]

Practice

1. What pattern of organization is being used in the following?

I. Alcohol-related traffic accidents kill more college age people than any other single problem.

II. Drinking and driving is a social problem that is caused by peer pressure, inconsistent laws, and irresponsible actions.

III. You can help combat this problem by taking three simple steps.

2. What pattern of organization is being used in the following?

I. This nation faces a serious crisis of voter apathy.

II. You must register, study and vote to contribute positively to the process.

III. You must act because in a nation where everyone votes responsibly we would achieve the vision of intelligent discussion of issues and candidates who are held accountable.

3. What pattern of organization is being used in the following?

I. Lax security in the ISU dorms threatens the safety of undergraduates.

II. Keeping residence hall entrances locked 24-hours a day will make ISU students safer.

4. What pattern of organization is being used in the following?

I. We could escape the state budget deficit by cutting funding for state services and for state universities.

II. We could escape the state budget deficit by reducing pay to all state employees through furloughs.

III. The best way to escape the state budget deficit is through raising the state’s income taxes.

5. What are the three issues with which every persuasive speech of policy must deal? (The three things we explore in our analysis of a persuasive issue.)

End

Another example of Monroe’s motivated Sequence. Analysis of “The Ultimate Gift” (T. pp. A15-A17)

ATTENTION STEPATTENTION STEP In the Introduction Rhetorical questions; you are not donating blood.

NEED STEP American Red Cross Web pages say we need 3,000

gallons of blood every hour. Brooke needs blood Only one in 20 of those who could donate actually

donate.

Monroe’s Motivated Sequence in Action

SATISFACTIONEveryone can be part of the solution by giving

blood.The process of blood donation is simple. I was scared the first time, but it was not

painful and it was safe.

Monroe’s Motivated Sequence in Action

VISUALIZATION Every unit of blood you donate can help save three

lives. You can help many people—imagine helping to save

180 lives over the next decade! ACTION

Become a blood donor Lots of motivational appeals

Small price in time There is a shortage; Brooke needs you Go do it!