You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as

the difference between logos, slogans, and jingles.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and jingles.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

• One that already agrees with your purpose.

•Your task is to deepen their feelings about the topic.

•You “recharge” their basic need.You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•Has a different need.

•They are neither for nor against your topic – they simply just don’t know very much about it.

•Their basic need is for information that will make it possible for them to form an opinion.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•Knows about the topic but could care less.

•They consider it dull or unimportant.

•It’s not relevant to them or their needs.

•This type of audience needs…

• To be “electrified.”

• To be shown the seriousness of the problem.

• To be motivated to care!

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•The most difficult type of audience.

•They feel as strongly about the issues as you, but they have opposing opinions.

•They may distrust you simply because you hold a different viewpoint.

•Their need is for open-mindedness then for conviction.

•You must get them to hear your side then convince them!

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

• Deal with occurrences and reason they happen or will happen.

• Examples:

• My purpose is to persuade my audience that a major earthquake will hit California within the next fifteen years.

• My purpose is to convince my audience that there should be increased security in airports.

• My purpose is to persuade my audience that gun control measures will reduce violent crime.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

• Involve matters of fact, but take it a step further.

•They call for judgments about right and wrong, ethical and unethical, good and bad, proper and improper.

• Examples:

• My purpose is to persuade my audience that the original Star Wars is a classic movie.

• My purpose is to persuade my listeners that the state should have a better food-stamp program.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

• Deal with whether certain courses of action should be taken.

•Includes both fact & value but go beyond to consider what should and should not be done.

• Examples:

• My purpose is to show my audience that a permanent site should be established for the Olympic Games.

• My purpose is to persuade my listeners that stricter controls should be placed on genetic research.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•Appeal to the audiences…

•Needs

•Drives

•Desires

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•The speaker’s character in the mind of the audience.

•This includes…

• Competence

• Sincerity

• Good Will

•Establish your competence with confidence!

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

•A thinking process.

•It allows audience to arrive at a logical conclusion.

•Make sure to include valid evidence & solid reasoning.

•Your evidence should suit your audience.

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

Type of Audience Kinds of Evidence

Positive Narrative, Examples, Comparisons

Neutral Facts, Statistics, Testimony, Examples

Disinterested Facts, Statistics

Opposed Narrative, Facts, Statistics, Examples, Comparisons

You will examine, discuss, and evaluate types of audiences, persuasive speeches, the three (3) sources of persuasion, as well as the difference between logos, slogans, and

jingles.

Requirements:• Determine as a group what product you are selling• Divide the job assignments amongst your group

Jingle:• You must come up with a jingle for your product.• This jingle can be used in a radio commercial and the TV

commercial. The ad needs to include words and music, which will also have your persuasive slogan.

Product: • 3-D Model• Label: should have product name, slogan, and be creative in

packaging

Radio Commercial:• 30 second voice commercial• May be pre-recorded or performed live

T.V. Commercial:• 30-45 seconds• Advertising your product using a live performance in class,

this should be like a commercial you would see on television.• You may also video-tape it, but I do not allow this to be done

during class time.• Must have a script of the dialogue used in the commercial• All members of group must be in the commercial

Paper Advertisement:• Use computer• Color and graphics• This is an advertisement that you would see in a magazine or

any other type of published material.• Keep in mind ads you see in magazines and how they use

visual elements to market a concept, idea, or item.

Your advertisement must sell your product.Keep in mind your audience and targeted demographic.