Persuasion!2.7.13

Agenda

Questions?

Thoughts about paper 2

How do we persuade?

Group Activity

Discussion

Reading Discussion

Paper 2 Updates

Paper 2 isn’t research report

You should be convincing how your artifact is connected to your audience (culture, community, group of people)

It should be about 1 thing

In most cases it is something tangible

Another Way to Think About it

• Groups of people have interests and concerns that are different from other groups of people

• Musicians have different concerns than accountants

• Many of the objects a musician owns represent their concerns and interests

• Your job is to find an object that demonstrates those concerns and interests…make an argument that it does.

An Extended Example

• Culture students:

• Computers:

• Argument:

Questions?

Persuasion

What is persuasion?

How do you do it?

John’s Persuasion Story

What I wanted: new golf clubs.

Context: Had no money.

John’s Persuasion Story

Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

What did I do?

Ethos

Logos

Pathos

Ethos

Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author.

Examples:

Being an expert

Past experience

http://www.youtube.com/watch?v=cKMn-_aQoPk

Logos

Logos is appeal based on logic or reason.

Writing informed by research

Graphs

http://mashable.com/2011/09/23/world-social-networks-infographic/

Pathos

Pathos is appeal based on emotion.

Examples:

Advertisements tend to be pathos-driven

http://www.youtube.com/watch?v=DHUUyx0d7qw&feature=fvst

John’s Persuasion Story(Revisited)

Story: It was Spring and golf season was upon us. I had some old clubs and really wanted new ones. The problem was I had no money, but I did have an idea--ask for them. So presented a my argument to my dad. It was his responsibility to provide for me, so he needed to buy me new clubs. My clubs were in bad condition and needed to be replaced. He didn’t buy it. But I am persistent. “But dad, it would make me happy, and don’t you want to see me happy?” Still didn’t work. He said I had to buy them myself. Finally, I resorted to a plan. Offer to mow the lawn all summer if I got the clubs early. I explained the cost of the clubs was less than moving the 20 times (the average for the summer). He agreed!

Activity

Break into groups (3-4)

In your groups I want you to look each others persuasion stories you wrote and look for the use of logos, pathos, and ethos

What methods were most common?

Discussion

What did we find?

How were we successful?

How were we less successful?

In-Class Blog

I want you to write a blog about what you learned today about ethos, pathos, logos. Do you think understanding these concepts make you more persuasive? I want to think of a different audience for your persuasion story. Do you think you would change your argument? What would you do differently?