Personal Branding for Business Success Through People, Not Just

Pixels

@MelCarson

““

What is Personal Branding?

Mission + Audience + Value - Buzzwords

To educate and inspire businesses and individuals to understand & successfully apply marketing & PR strategies that have meaningful and enduring results for brands and careers, always with tenacity, curiosity and good humor.

• Just 50% of people trust brand messages.

• 83% of people will trust the opinion of a peer, friend or family member.

1 Be Discoverable

2 Be Sharable

3 Be Memorable

DOERSuccessful track record

SPEAKERKeynotes and panels

WRITERArticle and interview contributor

SOCIALIZERSocial media following

Buy your domain name and build a website you own and control.

https://blog.photofeeler.com/perfect-photo

Data from Photofeeler.com suggests a professional profile photo can make a better impression.

Add links and calls to action. Make it stand

out from everyone else's!

Balance your social profiles between professional and personal. Show you

have a personality and a life as well as your work smarts and wisdom!

Mel-Carson-Delightful-Communications.jpgMel-Carson-Digital-Marketing-Speaker.jpg

Business cards are not dead! Design them clean and uncluttered. Always have them on you and use them to tell a story as you hand them over

that helps make the interaction memorable.

LinkedIn is no longer a job/resume board. Publish content and share/update like you would Facebook but keep it

professional!