Personal branding for success

Gabriel LubalePhone: +254 726 934441

E-mail: [email protected]: www.gabriellubale.com

Personal Branding for success

http://www.gabriellubale.com/

Stand out in a crowded Marketplace

Professionalism:

Presence: Your Aura.

Polish: Refined, Social Graces

etc

www.gabriellubale.com Copyright © 2015

Avoid the “kawa”


Brands that

win are

brands that

stand out!

Fake it till you make it New position – apply for post with highest qualification and

experience.

Dress like the big shot! Dress to impress.

Set deadlines that are ambitious. BHAG!

Become a CEO of your own career destiny.

Even successful people need to evolve their brand.

Are you authentic? You were born an original do not live to die a photocopy! Refuse to be your own shadow! Maintain your DNA. The pedigree!

Deliver consistently. Promise less and deliver more. Delight your customers. Wow! Them.


Can you resist the ping?Having your phone before your client is considered rude. It means your calls are more important than your customer! Rem. TQM. Learn the phone etiquette. Switch off and keep it out of sight. When you talk, pick it with a smile and identify yourself. This is Gabriel Lubale. Can I help you? Thank you for calling Gabriel Lubale. Speak to me or I am on-line.


Online branding

This is the way of 21st Century. How do

you do it? Post articles, Guide people

around, Pass information.

Do not use the photos of your pet. For

example a dog, cat or other animal.

Visit a professional Photographer and

take many shots to use.


Be heard differently


Be heard differently

• What is your elevator pitch? Way of

self-introduction. Create the

impression in first 5 seconds.

• Design your verbal business card.

Speak like a diplomat. Know what can

uttered!


Be heard differently … contd

E.g. Sharpening the brains – Lecturer. Issuing Passports

to Nationals and Visas to Foreigner – Immigration

Officer. Fighting poverty and ignorance among learners

in Colleges – Lecturer and Facilitator. Improving the

Social Capital – Motivational Speaker and Image

Consultant.

Note: People respond to Humor, Greed and Fear. Create

a memorable first encounter. Avoid to say you are best

but act as the best.


Non verbal communication 101 and

body language


Non verbal communication 101 and

body language … contd

Smile.

Eye contact.

Handshake.


Facts and Tips


Facts and Tips


Power posing … contd

Harvard University Research revealed that Holding one's body in

"high-power" poses for short time periods can summon an extra

surge of power and sense of well-being when it's needed .

Stimulating the levels of two hormones impacts on our

performance by either raising Testosterone hormone or lowering

Cortisol hormone. Testosterone hormone is linked to power and

dominance in animal and human Worlds. Cortisol hormone is the

“stress” hormone that can impair immune functioning, cause

hypertension and memory loss. It has been observed that MBA

Students who sat carelessly in lecture halls and took much space

as possible got higher paying jobs whereas the conservatives

collected the “leftovers”.

Facts and Tips … contd

Practice Bill Clinton’s Charisma

The Secret of Bill Clinton’s Charisma, Bill Clinton is

(in)famous for the charisma he exudes. Countless stories

exist of complete strangers (and even people who despised

Clinton) leaving a first encounter with him feeling like

they’ve known him for years. You can enhance your

charisma skills by doing the following three things:

1. Practice Brief Eye Contact With Strangers.

2. Master the Art of Personal Space.

3. Practice Being Present.


Facts and Tips … contd

• Emulate the Babies (infants).Smile.

• Exposing the neck is assign of

surrender. Avoid this. Look straight-

forward like a telescope or a soldier

marching or Guard of Honor

Parade!


Business Networking Gifts

Compliment freely.

Don’t complain.

Be positive.

Magical words of courtesy. Please, Sorry, Thank you, Excuse me.

Eat and drink professionally. Good table manners. How to use cutlery.


Dressing

Influence through what you wear.

Bring the game to the table with your

attire. Look better than your clients.

They want and expect to see you

successful. You deserve their money.

They will be happy and delightful if you

outshine them. Wow! Them.


Dressing … contd


“Dress

inappropriately

they remember the

dress. Dress

impeccably and

they remember the

woman” Gabrielle

Coco Chanel.

Psychology of color

Colors speak loudly and clearly about your business. But they

give forth mixed messages. You need to know well the hidden

language of color -- and know that colors speak louder than

words. They stimulate emotions, excite, impress, entertain,

persuade. They generate negative reactions if you don't

understand them. Lasting impressions are made within 90

seconds and color accounts for 60 percent of the acceptance

or rejection. So don't select the colors you love. Instead

consider their meaning to prospects. Here is what colors

mean to people in their emotions and in a business context.


Psychology of color … contd


Red evokes aggressiveness, passion,

strength, vitality. In business, it is

great for accents and boldness,

stimulates appetites, is associated

with debt.

Blue evokes authority, dignity,

security, faithfulness. In business, it

implies fiscal responsibility and

security. Plus it is universally

popular.

Yellow evokes positivity, sunshine

and cowardice. In business, it

appeals to intellectuals and is

excellent for accenting things. Too

much is unnerving.


Green evokes tranquility, health, freshness. In business,

its deep tones convey status and wealth; its pale tones are

soothing.

Purple evokes sophistication, spirituality, expensiveness,

royalty and mystery. In business, it's right for upscale and

artistic audiences.

Orange evokes fun, cheeriness, warm exuberance. In

business, it's great to highlight information in graphs and

on charts.




Black evokes

seriousness,

distinctiveness,

boldness and being

classic. In business, it

creates drama and is

often a fine

background color.

White evokes purity,

truthfulness, being

contemporary and

refined. In business, it

enlivens dark colors

and can be refreshing

or sterile.

Parting Shot!

“It is not too melodramatic to say

that destiny hangs on your

brand”. Barbara Water Walters.

Can you connect the dots.

Success Principles and Personal

Branding?www.gabriellubale.com Copyright © 2015

Personal branding for success

Leadership & Management

Transcript of Personal branding for success