Personal Branding Success in the Digital Age
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Transcript of Personal Branding Success in the Digital Age
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Personal Branding Success in the Digital AgeMark W. Schaefer
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This is the story of KNOWNMy name is Mark Schaefer.
I’ve observed that being “known” today provides a permanent, sustainable career advantage. It’s a big deal.
For years, I’ve wondered …
Can ANYBODY become known?
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Being known is not the same as being famous.
It’s not about having millions of fans and national media attention.
Image Flickr CC and Cecile
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Being known is about approaching your web presence with an intent that creates the authority, reputation, and audience to realize your potential and achieve your goals.
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I set out on a two-year journey of discovery. I needed to learn …
How do people become known?
Is there a path?
Can anybody do it?
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I found the answers.
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I found the answers.
And wrote the book KNOWN.
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Here are some of the best ideas from my new book.
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Becoming known does not necessarily start with a “passion.”
It requires an interest that is sustainable and an audience big enough to matter.
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Content is the fuel that helps you to become known.
What content form and frequency is right for you?
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Success requires that you accurately find an un-contested space on the web.
Think through a plan that gives you the best chance to achieve your goals!
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It may take years of consistent effort to get traction.
As long as you see signs of progress, don’t stop.
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Even the people we look up to today started at the bottom.
Becoming known is an evolutionary process.
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People who are known have a keen sense of purpose.
They care about making an impact on others.
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The value of your effort is zero unless there is an audience big enough to make a difference.
And not just any audience. It must be actionable.
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Becoming a heroic brand begins by elevating others.
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Anyone can become known today if they are willing to commit to the process.
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Nobody is born a “thought leader.”
But you must have an urgent approach to learning and improving.
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A key theme of the book is resilience. It takes a certain amount of grit to persevere.
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Becoming known does not have to be overwhelming. There are four steps in the process.
They are accessible to anyone.
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But becoming known isn’t possible without taking that first step.
You must BEGIN.
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I hope you’re inspired to begin your own journey to become KNOWN.
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CLICK HERE TO BUY NOW