Personal brand & Social Media
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18-Oct-2014 -
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Social Media
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Transcript of Personal brand & Social Media
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Personal Brand & Social Media
Tweet to me @aggmukta
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Outcome
• Why is it important to focus on ‘MY
BRAND’ on social media?BRAND’ on social media?
• What can I do?
• How do I do it?
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Ever Googled yourself?
• If yes try once again, if no try now and analyze:
• Will you be happy if a recruiter looks at you this
way?
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way?
• Is this all you wish to present?
• Do you have a USP?
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Why is it important?
• 39% of the companies use Social Media to research job candidates
• Employers took candidates out for multiple reasons
Provocative / inappropriate photos -50%
Info about excessive drinking / drugs – 48%Info about excessive drinking / drugs – 48%
Bad mouthing previous employer – 33%
Poor communication skills – 30%
Discriminatory comments – 28%
Candidate lied – 24%
Tweet to me @aggmuktaSource - research by Harris Interactive
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Why is it important?
• On the other hand candidates became more attractive
Professional image – 57%
Good feel for personality – 50%
Wide range of interests – 50%Wide range of interests – 50%
Background information supported qualifications – 49%
Creative – 46%
Great communication skills – 43%
Good references – 38%
Tweet to me @aggmuktaSource - research by Harris Interactive
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What can I do?
Develop Skills Networking Job SearchWork Place
SuccessEntrepreneurship
- Stay updated
- Free Courses /
webinars
- Form an
intelligent opinion
(communication
skill)
- Keep contacts
alive
- Make new
contacts
- Convert them
into interviews
- Get noticed
- Lead
interviews
- Control
negotiation
- Self
promotion
-Showcase
well-rounded
personality
- Freelance
- Startup
- Grow your
business
Tweet to me @aggmukta
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How do I do it?
Tweet to me @aggmukta
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Don’ts
In this jungle of
Social Media
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Don’ts
• Don’t spread too thin
• Do not over-promote
• Don’t forget your audience
• Don’t ignore messages / mentions
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• Make sure you are on major networks
Do’s
1. Remember basic 1. Remember basic
purpose
2. Join groups
3. Create groups
4. Use settings to your
advantage
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• Make sure you are on major networks
Do’s
1. Connect with experts 1. Connect with experts
across globe
2. Express your opinion
3. Participate in tweet
chats
4. Be regular
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• Make sure you are on major networks
Do’s
1. Be active all through1. Be active all through
2. Participate in
discussions
3. Recommend
4. Publish & /or share
articles
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• Build a USP and be consistent
• Participate
Do’s
• A very impressive presence but silent will add no
value and therefore bring no value to you
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Connect with me!
@aggmukta
I would love to hear your suggestions, comments and questions
@aggmukta
/aggarwal.mukta
/muktaaggarwal/
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Tweet to me @aggmukta