Social Media and Your Personal Brand Workshop Covent Garden, UK
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Summary of How To Build Your Personal Brand on Social Media London, 7 Dec 2011 Jorgen Sundberg @jorgensundberg
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Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.
Transcript of Social Media and Your Personal Brand Workshop Covent Garden, UK
Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg @jorgensundberg
INTRODUCTION
Jorgen
“Your Personal Brand is Equal to Your Google Search
Results.”
Personal Branding
• Social Media brings people together• Reputation => Information• Everyone is a publisher
Social Media
MicrobloggingSharing contentNetworking
B2B MarketingThought LeadershipNetworkingCommunity Building
EventsNetworking
NetworkingCommunity
buildingDriving traffic
Showcase videos
Driving traffic
Your website / blog
Thought leadership
Driving traffic
Showcase pictures
Driving traffic
NetworkingThought
LeadershipDriving traffic
Your Personal Brand Plan
• Classic marketing• Positioning• Strategy
Personal Brand Statement
• Value proposition• Target audience• Unique Selling Point(s)
“If you don’t have the headline,
you don’t have the story”
Blogging
• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?
Blogging
• Online CV => professional dashboard
• Users globally• Salary, experience, age• How many recruiters?
LINKEDIN NEWS & SIGNAL
GROUPS
• Modern day BBS• Direct contact • Cherry pick!
• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown
• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs
1. Content Strategy
• Share content on Twitter NOT from Twitter
• Inspirational, informational, entertaining
• Procure valuable content with a system
• Inject personality
2. Listening
• The new water cooler• Listen to customers, competitors and
market• Private lists/circles for monitoring
clients
Listen and Monitor Your Brand
3. Use YouTube
• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog
posts• Keep it simple!
4. Use SlideShare
• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?
5. Events
• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?
6. Other Tools
• Hootsuite• Buffer• Analytics• Klout
7. Track your progress
Quantitative:• Invites• Connections• Comments• Likes• Enquiries• BusinessQualitative:
• Awareness• Marketing• Reputation• Market
intelligence
Strategy for Social Media
• Purpose• Target audience• Content creation & curation• Care about people• Sprint…
How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg
“Be Yourself – everyone else is already
taken”
