Using social media to build your personal brand

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Personal social branding
  • date post

    18-Oct-2014
  • Category

    Business

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    286
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description

Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really! Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.

Transcript of Using social media to build your personal brand

Page 1: Using social media to build your personal brand

Personal social branding

Page 2: Using social media to build your personal brand

What it isWhy it’s important How you do it

Page 3: Using social media to build your personal brand

What

Your social brand is your:

flags, likes, comments, tweets, shares, pictures, blogs, interactions, language, questions, connections, groups, posts, status updates, social platforms, generosity, curiosity, contributions.

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Why

• 51% of 18-24 year olds are looking for a new job (CIPD Employment outlook, 2013)

• 58% of employers are looking to reduce recruitment costs (CIPD Employment outlook, 2013)

• 19.6% UK youth unemployment (18-25yrs) (The Guardian)

“It’s not what you know it’s who you know”

… and what they know about you.

Page 5: Using social media to build your personal brand

How

Build your knowledge and skills Establish a point of difference

Tell a story

Introduce yourself

Prove your work

Principles of personal branding

Social learning

Authentic interactions

Engage in discussion

Network and connect

Share content

What social media allows you to do

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How

Social is fundamental

Think of it like going to a birthday party, drinks at the pub or networking event. How would you communicate?

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How

• Who is your audience?o Industryo Culture

• What will appeal to them?o Content – what kind of material?o Context – where will you post it?o Connect – who will you connect

with?

Thinking up front

Photos courtesy of vendhq.com

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Some key tools

How

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How

Personal branding benefits:• Build connections quickly• Demonstrate collaboration and communication• Authenticity – mix of work & play

Getting the most out of it:• Profile - appropriate picture• Profile - key words that represent your interests• Link to your blog or LinkedIn• Curate and support• Treat people like you would in real life

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How

Personal branding benefits:• Your online CV• Find and follow potential employers

Getting the most out of it:• Actively participate in groups – ask questions

and share knowledge• Keep it up to date• Share articles and blogs – yours and others• Personalise your connection requests

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How

Personal branding benefits:• Demonstrates your knowledge• Promotes discussion

Getting the most out of it:• Professional writing• Relevant to your audience• Reference other people and resources• What would you say to someone’s face?

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How

Use your common sense…. And your privacy settings..

Page 13: Using social media to build your personal brand

How

Connecting with potential… well anybody.

For every one person you connect with there are umpteen more connections created.

Page 14: Using social media to build your personal brand