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October 27, 2010SocialMediaRevolutionary.comPersonal Brand Building With Social MediaOverviewWhat is my personal brand?Create a social media infrastructure.Plan and post your content.Connect with others.Repeat, repeat, repeat.Monetize.

2Excellent ReadingCrush It! by Gary Vaynerchuk

WineLibraryTV.com

Great immigrants come to America and make it story

Very hyper and thinks sleep is overrated3

What Is Personal Brand Building?Reputation buildingCharacterKnowledge

Social media tools make it much easier to make your brand more visible.

Start building it today, even if you have a job. 4

What Is My Personal Brand?There are diversities of gifts, but the same Spirit. There are differences of ministries, but the same Lord. And there are diversities of activities, but it is the same God who works all in all. But the manifestation of the Spirit is given to each one for the profit of all: for to one is given the word of wisdom through the Spirit, to another the word of knowledge through the same Spirit, to another faith by the same Spirit, to another gifts of healings by the same Spirit, to another the working of miracles, to another prophecy, to another discerning of spirits, to another different kinds of tongues, to another the interpretation of tongues. But one and the same Spirit works all these things, distributing to each one individually as He wills. For as the body is one and has many members, but all the members of that one body, being many, are one body, so also is Christ.-1 Corinthians 12:4-125There is something that each one of you does that God has gifted you with.5Why Build Your Own Personal Brand?6There is something that each one of you does that God has gifted you with.

Because you enjoy the subject.

Why Build Your Own Personal Brand?Examples:

Sports

Crafts

Games

Pets

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Why Build Your Own Personal Brand?To be more competitive.

Make sure that you really like your subject people can sense a fake.

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Total Cost For Personal Brand Building?$10And a little time9Plan Your ContentMake sure you can think of at least 50 awesome things to write about.

Write them down.

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Name Your Personal BrandGive it a catchy nameThe No-BS Real Estate AgentThe Connoisseur of CookwareSocial Media Revolutionary

Give it a name search engines likeReal Estate TipsCookware Reviews

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Reserve You Internet Real EstateBuy your user name-definitely .com, and maybe .tv or .fm

Relatively inexpensive at about $10 per name.

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Weapons of Choice - TextEasiest to do.

Lots of free tools to get your content out there.

Search engines like text.13

Now a Major Motion Picture14

Weapons of Choice - Audio15Twit.tvFounded by Leo Laporte, radio/TV host.Started off with one show, grew to many.Various ways to have remote participants.Video added later.

Weapons of Choice - Video16

Gregory Ng16Weapons of Choice - Video17http://www.youtube.com/v/txqiwrbYGrsShowcase some one who makes a lot of money or the evolution of dance guy, or the Charlie bit me17Weapons of Choice - Video1864,874,932 views

DeVore family were soon made YouTube Partners. This gives YouTube the right to run ads over the videos they post, and in exchange, they are given a share of the revenue.

Earned low six figures

They sell "David After Dentist" t-shirts and share a portion of the revenue they earn with dental charities.

Weapons of Choice - Video19The technology is in in your hands: $200 flip cam does HD YouTube level video that looks great.

Imperfections makes it real as well.

Most YouTube video is still standard definition. Many cell phone cams can do that resolution.

Other Ways To Be CreativeMake a presentation about your industry and put it on SlideShare.

Advertise your brand using AdWords and Facebook Social Ads.

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Simple Social Media InfrastructureHome Base The central place you want to interact with people.Outposts place where you have a presence and participate and promote yourself.Passports where you have profile but dont take part in the conversation.21

Pick Your Home BaseWordpress

Tumblr

Posterous

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In Tumblr's favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn't evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr's clear separation of content types and multiple options for text editing.

In Posterous' favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online22Set Up Outposts/PassportsLinkedIn is the office

Facebook is the home

Twitter is Happy Hour23

Complete Profiles FullyMake sure your target keywords are in your profileLink back to one place, your home base that has all the detail about youBe a real personUse a pictureTalk about your personal lifea little

Make It Easy To ShareInclude a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog.

Certain plugins can create all of these in one place.

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Post ConsistentlyStart using the 50 topics youve already written down.

Post at least weekly.

Ask people in the industry what theyd like to know.26

Dont Know What To Say?Find something cool, link to it on your site and comment on it. It could be as simple as adding This is a great article because ____.

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64 views27Connecting With OthersUse Twitter search to find as many people as possible talking about your topic, and communicate with them.

Use Blogsearch.Google.com to find more blogs that are relevant to your subject.

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Make ConnectionsTell everyone what youre building.Exploit Strength of Weak Ties.Crowdsource questions about your niche. Dont be afraid to introduce yourself to strangers.29

---- Strong Ties---- Weak TiesBe PoliteDont consistently talk about yourself and not help others.Dont randomly approach followers you barely talk to and simply ask for favors.Dont spam.Dont publicize private conversations.

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Repeat, Repeat, RepeatUntil You Build A Following31MonetizeAffiliates such as Amazon

Online advertising using Google Ads

Create your own product such as a downloadable eBook.32

A Local ExampleStarted by 4 sports bloggers

Is a topic they are passionate about

Frequent updates to match the athletic schedule

Monetized with a Nike ad.

33Parting ThoughtsThere is something you are passionate about that other people are passionate about as well. Connect with them.Practicing social media skills will put you ahead of the crowd no matter your subject.Creating a social media infrastructure can be easy and there are plenty of free tools to support you.Social media is an indirect method of marketing. Sometimes its hard to see concrete results quickly.Social media is a conversation not broadcast medium. It is two- way communication.

34Questions?Collin CondrayTwitter.com/ccondraySocialMediaRevolutionary.comcollin@SocialMediaRevolutionary.com

Thank you!