Building Your Personal Brand
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Presentation on personal brand building at the Indiana State GenerationNEXT conference in Louisville.
Transcript of Building Your Personal Brand
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2. I need to remember that Im a winner.I need to remember that I am betterthan everyone else.Bulletproof tiger, man.- Kenneth J. Powers2 3. My BrandTake what you do seriously, not yourself.3 4. 4 5. 5 6. What is a brand? 6 7. ConnectionEmotional, Psychological, PhysicalTrust 7 8. CatalystA logo is not a brandA resume is not a personal brand 8 9. What makes a great brand?Authenticity Platform + EcosystemVoice-of-the-Customer Value9 10. Authenticity Snow Porn 10 11. Platform + EcosystemTeach, Dont Sell11 12. Voice-of-the-CustomerAuthentic Athletic Performance 12 13. ValueDemocratize Design 13 14. What do people look for in a Brand? Warmth, Competency14 15. Your brandEd Ex Nt MkEducation Experience Network Marketability 15 16. Ed EducationNot just formal education16 17. 17 18. Ed EducationNot just formal educationFox vs. Hedgehog18 19. FluxThe era of Generalists 19 20. EdEducationthe MBA vs. the MFADesign as a competitive differentiator 20 21. ExExperienceProfessional + Volunteer + Other Experience vs. Experiences 21 22. NtNetwork22 23. NtNetworkNo matter how brilliant your mind or strategy, if youre playing a solo game, youll always lose out to a team23 24. NtNetworkThe value of our network is a function of our willingness to share it Alliances vs. Weak Ties 24 25. IWeThe sum is greater than the partsAn individuals power is raised exponentially with the help of a team (a network)25 26. MkMarketabilityEntrepreneurship vs. Intrapreneurship Know your target audience Benchmark26 27. 27 28. Growing your personal brandWhat makes you unique?Competitive Advantage28 29. The start of all great marketing is tohave a great product.- Guy Kawasaki 29 30. You, The Permanent BetaToday is Day 130 31. Do you know you?The Best-Case Scenario 31 32. Storytelling has never been more importantExperience Design 32 33. What is social media?Narcissism 2.0Genuine, Provide Value, Remarkable 33 34. 34 35. 35 36. 36 37. 37 38. 38 39. Retweet, Link2, Communicate39 40. Update permissions and/or de-Otis your profile 40 41. Context is King41 42. Still relevant, 140+ characters42 43. Your world, in pictures43 44. Aggregating44 45. Know the niches45 46. You are what youRead, Post, Tweet, Recommend, Criticize, Tag, Comment, etc. 46 47. 47 48. Questions? 48 49. Thank You!about.me/jasonloehr | [email protected] bit.ly/ISUbrandyou 49 50. Be Curiousabout.me/jasonloehr | [email protected] bit.ly/ISUbrandyou 50
