Perry MannoCEO| FounderAmeristreamlive.com

Ameristream: A Digital Media & Publishing Company

To be disruptive requires a radical change in thinking, communications and business operations

Ameristream delivers[hyper local] broadcastingand curates a variety of On Demand Streams, Blogs and Video programs which can be accessed on the web and through mobile devices

Client Side Value Props

Hyper Local Streams

Mobile

Web

Live Events

Smart Wall, Banner (CPM), in stream video, push, geo target (GPS), 24/7 measurement w/tracking through Ameristream Networks

High impact, expandable units, call to action w/micro design, unlock content, native ad insertion (static/video) across content generators, video billboards for on demand streaming and auctions, 24/7 measurement Live stream sponsors for Ameristream Artist Network events, business and commercial functions

.15-.20 second produced audio/video insertions, flex campaign , geo-target zip codes, .6 second pre roll, 24/7 measurement through Ameristream Networks client side panel

AMERISTREAM

Quantify the audience based on where content is consumed NOTnot where the broadcast is based

Consumer Value Props

Content

Rewards

Music Discovery

FB account points, Vine Tuneit, sharing points, trivia games, puzzle games, surveys, online contests, in stream giveaways

Music blogs incorporating audio/video streams and sharing

Broad base of content including custom pure play streams, new music discovery content hubs, hyper local live broadcasts, blogs, artist launch pad, user generated content, sharing tools, community environment

AMERISTREAM

Creative Broadcast

Develop strategies that fall outside the mainstream; reverse hot clock, short break sets, online contests, multiple formats, 1-hour programs, short form video

It’s Free No monthly charge or paid gateways to access content

AAS

SS

STREAM

TLH

PUREPLAY

ATSL

AMERISTREAM NETWORKS

How Do We Measure?

AMERISTREAM

Average Active Sessions (AAS) is defined as “Total Listening Hours

Session Starts (SS) is defined as “the number of different requests for streams

TLH (Total Listening Hours) is defined as the total number of hours we stream during sessions

Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session

How Do We Report?

AMERISTREAM

Advance Targeting• Day/Time, Market/DMA, Format, or Listener geo-targeting (GPS).• Support for complex campaigns includes Dayparts, flights, ad prioritization, frequency capping, and more.• Download advertiser affidavits through Ameristream Networks for proof of play.

Audience Metrics across Web, Mobile, Stream• Ameristream accurately records online radio audiences and IP devices with exact audience counts and advertiser affidavits.• CDN-certified Advertiser Affidavits that include station, day, time, and impressions for each ad played or displayed.• Metrics include Sessions, AQH, Cume, Session Length, and more, that many radio advertisers require.• Adjust campaigns in real-time.• Real-time analytics that provide minute-by-minute insight into promotions and marketing initiatives.

Ameristream Mobile

Ameristreamlive.com

5

STEFANPRESIDENT

Brand Ambassador

JAYCOO

Accounts - Talent

PERRY FOUNDER | CEO

Ownership

AMERISTREAM

STAFFE

XE

CU

TIV

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Rob BardenTara KellyKevin MasonBrian Melmen

Social Media CoordinatorProduct ManagerNews DirectorCopy/Web CMS EditorPromotions Director

Rebecca – Operation ManagerJohn Galla – VP/Talent/SalesVictor Ortega– CFO/TreasurerJeff Miller– Video Director

JR. E

XE

UC

TIV

ES

ON

AIR

EN

AB

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WORKFORCE

Deeper customer engagement

More effective and relevant content

Smarter marketing that align to business goals

Integrated and converged media

Integrated community strategy

Effective content operations and governance

POSITIVE BUSINESS OUTCOMES

Staff- Hire more talent

- Ameristream Video Anchor

- On site video editor

- Account Executives w/territory

- Off Site Broadcasters for Ameristream Global

- Freelance writers

- Interns for promotion, board operations

AMERISTREAM

Optimize the content supply chainfor planned content

Push to content to CMS - Ameristreamlive.com & Ameristream Mobile

Push to content to CMS - Ameristreamlive.com & Ameristream Mobile

no

yes

Approved

Content planning & brainstorming

Content planning & brainstorming

Contributorsubmits content

Contributorsubmits content

Post-ready & submitted via CMS

Editor schedules post/tweet

Editor schedules post/tweet

Submission emailed to Perry & Copy Editor

Sent back to Contributor for revision or rejection

Sent back to Contributor for revision or rejection

Contributor may choose to revise & re-submit

no

yes

Approved

Approval request emailed to Perry

4 hrs.

Rejections sent back to Editor

Rejections sent back to Editor

Post or Tweet automatically published @ scheduled time

Post or Tweet automatically published @ scheduled time

CONTENT BEST PRACTICES

Mobile Developer

Maintain wire frames and

content delivery

UNDERTONE

High impact units for web including native advertising

Genesis Media

High impact video w/ content unlock

Air Push

Mobile messaging, banners, rich media,

push, smart walls

ABACAST

Streaming media players, ad target

insertion, third party sales force, royalty reporting

Lightpath

Network Administrator

Intertech Media

Web side CMS, User generated content

Brightcove

Custom CMS, Video media

player/HTML5, Live Stream

Vendors

Vendors

AMERISTREAM

In Stream: 25% of AVAILS Sold across 4 Hyper Local Streams & Ameristream Global in Year One

What are the goals?

Account for 30 minute ATSL (average time spent listening & 1,000,000 SS (session starts) in year One

Develop UGC and paid gateways for Live Steam Events accessible through devices in year Two

Purchase Local Content Hubs in year Two

Rank in the Top 20 of Streaming Providers in Year Three

Established a framework through buildingcontent themes

AMERISTREAM

Our Growth Our brand recognition

Our initial feedback

Milestones: Master Content Narrative

Product Launched

Mobile App Developed

PublishingNew Music Discovery

Real-time, trending

and reporting

Curated, 3rd party industry content

Assign roles & responsibilities (channel)

CONTENT CONTRIBUTORS (LISTENERS, EMPLOYEES AS BRAND JOURNALISTS)

FACEBOOK EDITOR

TWITTEREDITOR

TUMBLREDITOR

BLOGEDITOR

BLOGEDITOR

Brand Engagement

Customer Advocacy Programs

BrandJournalism Initiatives

Influencer Marketing

AMERISTREAM

What’s next?Build converged media models (integration of paid, earned & owned)

CONTENT SYNDICATION

(Pushing owned media content into paid media)

EARNED MEDIA AMPLIFICATION

(Pushing earned media into paid/owned media)

SOCIAL MEDIA(Sponsored Posts, Promoted Tweets)

AMERISTREAM

Ameristream User Generate Content

Ameristream

Perry MannoCEO|FounderAmeristreamlive.com516.375.4636

@Ameristream