Knowledge, Attitudes, and Behavior Survey

Draft Results

Jennifer Wieland SDOT Policy & Planning

City Council Special Committee on Pedestrian Safety

and Transportation CommitteeJuly 21, 2009

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Methodology

Telephone survey, conducted in May 2009

Trained, professional interviewers

702 total interviews

Random sample of residents age 18+ in Seattle

Results weighted to accurately reflect adult population, based on key demographics

Margin of Error +3.7 points, at the 95% confidence interval

Please note that due to rounding, some percentages may not add up to exactly 100%.

Please note that due to rounding, some percentages may not add up to exactly 100%.

Demographics of Respondents

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Gender and Age

GenderGender AgeAge

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Ethnicity and Language

Ethnicity or RaceEthnicity or Race Non-English language spoken regularly

Non-English language spoken regularly

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Education and Income

GenderGender Annual household income before taxes

Annual household income before taxes

Last grade completedLast grade completed

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Breakdown of Interviews by Area

702 total interviews

Interviews in each area were weighted to their natural distribution in the city as a whole

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Driving Frequency

Q: How frequently do you drive?

Q: How frequently do you drive?

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Walking Frequency

Q: How frequently do you walk?

Q: How frequently do you walk?

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Close Calls and Collisions

Q: As a pedestrian, have you ever been hit by a vehicle

or had a close call?

Q: As a pedestrian, have you ever been hit by a vehicle

or had a close call?

Q: As a driver, have you ever had a collision or a close call with

a pedestrian?

Q: As a driver, have you ever had a collision or a close call with

a pedestrian?

Attitudes about Walking and Driving

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Pedestrian Safety in Seattle

Q: Pedestrian safety is not that big of a problem here in Seattle.Q: Pedestrian safety is not that big of a problem here in Seattle.

46% Disagree

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Attitudes about Intersection Safety

Q: As a pedestrian, there are intersections where I do not feel safe crossing in:

Q: As a pedestrian, there are intersections where I do not feel safe crossing in:

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Attitudes about Walking and Driving

Walking and Driving Behavior

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Self Assessment: Drivers

Q: If you had to rate yourself overall as a driver, would you say that you already do enough to stop for pedestrians, or do you think you

could do more to reduce the likelihood of a collision?

Q: If you had to rate yourself overall as a driver, would you say that you already do enough to stop for pedestrians, or do you think you

could do more to reduce the likelihood of a collision?

Q: What else do you think you could be doing?

Q: What else do you think you could be doing?

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Sub-Optimal Behavior: Drivers

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Self Assessment: Pedestrians

Q: If you had to rate yourself overall as a pedestrian, would you say that you already do enough to be safe and pay attention to

vehicles, or do you think you could do more to reduce the likelihood of a collision?

Q: If you had to rate yourself overall as a pedestrian, would you say that you already do enough to be safe and pay attention to

vehicles, or do you think you could do more to reduce the likelihood of a collision?

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Sub-Optimal Behavior: Pedestrians

Knowledge about Walking and Driving Regulations

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Awareness of Regulations

Q: For each of the following please tell me if you are aware of that regulation or not. We are trying to understand how to improve communications efforts, not test for right or wrong

answers, so if you are not aware of a particular regulation, please just say so.

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Awareness v. Behavior

Crossing behavior among those who are aware that pedestrians may not begin crossing if “don’t

walk” is flashing (52%).

Crossing behavior among those who are aware that pedestrians may not begin crossing if “don’t

walk” is flashing (52%).

Driving behavior among those who are aware that drivers may not use a cell phone while driving unless it

is hands-free (97%).

Driving behavior among those who are aware that drivers may not use a cell phone while driving unless it

is hands-free (97%).

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Awareness v. Behavior

Driving behavior among those who are aware that drivers may not proceed if a

pedestrian is in their half of the roadway, or within one lane of their half (77%).

Driving behavior among those who are aware that drivers may not proceed if a

pedestrian is in their half of the roadway, or within one lane of their half (77%).

Driving behavior among those who are aware that all

intersections are legal pedestrian crossings (71%).

Driving behavior among those who are aware that all

intersections are legal pedestrian crossings (71%).

Respondent Suggestions

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Reducing Pedestrian-Vehicle Collisions

Q: Given everything you have heard in this survey, what do you think is the most effective way to reduce vehicle-

pedestrian collisions?

Q: Given everything you have heard in this survey, what do you think is the most effective way to reduce vehicle-

pedestrian collisions?Behavior 36% More awareness/people paying attention 19% Following traffic laws/being responsible/careful 11% Less distractions (cell phones, kids, music, etc.) 6%Engineering/Signage 16% Better or clearly marked or painted crosswalks 4% More or better signage/notification 3% More crosswalks/marked crossings 3% Better signal regulation/more push button signals 3% More blinking/flashing lights 2% More or better crossing/crosswalk lights 1%Awareness/Education 14% More or better driver/pedestrian education 14%Enforcement 14% More police/crossing guards/enforcement of traffic laws 10% Reduce speed limit 4%

Using the Research

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Using the Research Implement education component of Pedestrian Master Plan

– Completed or ongoing: pedestrian safety in schools, corridor traffic safety programs, crosswalk safety emphasis patrols

– Underway: pedestrian safety education campaign research

Develop pedestrian safety education campaign based on survey results– Identify target audience and message– Develop materials and distribution plan– Launch campaign

Use results to benefit other City projects and programs– Inform SDOT work, including neighborhood plan updates– Continue work with SPD to improve safety– Partner with Public Health and Parks to get more people walking– Update PMP website to raise awareness of residents’ behaviors and

attitudes