Creating PebbleAppTailor

for

without apps

with

apps

useraction

Increasing User Engagement

1000+ apps:

• weather, music, direction, golf, beer, games• available via Apple App Store and Google Play

• the presence of the app• how many times the app has been launched• how regularly the app is used

database

Metrics for Implicit Ratings

Collaborative Filtering

I like AppsR,S,T,V

I like AppsQ,R,S,T

Try App Q!

Try App V!

Pebble Database

PebbleAppTailor

Next Steps

• Categorize and Subcategorize Apps• Select for App Types• Apps Emphasize Uniqueness of

Pebble

Maureen Teyssier

Creating PebbleAppTailor

for